Tech Tools to Transform Your Events

#SmarterEvents

@BizBashLive

@Eventbrite

Meet the Speakers

Richard Aaron President, BizBash!Moderator Raaron@bizbash.com @BizBashLive

Jeff Benish Event Producer, Payreel Jeff.Benish@gmail.com!

Mitch Colleran Partnership Manager Eventbrite mitch@eventbrite.com @Eventbrite / @Colleran !

#SmarterEvents

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Sec'on!1!–!Tech!Trends!

Q!&!A!

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Sec'on!2!–!Tech!Tools! 2!

4!Q&A! 3!

#SmarterEvents

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Taking Advantage of Broader Trends

!  Mobile!•  Everyone has smart phones, but how should they be used

to your advantage? !!  Hardware Improvements!

•  With iPads, Phablets, and $100 devices with more power than the Apollo Lunar Module, devices can do much more than ever before, but where does one start? !

!  Connected Platforms and Open APIs!!  If I told you this means less fiddling with spreadsheets,

CSVs, and manual imports, would I have your attention?!!

#SmarterEvents

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The Mobile Trend

!  Trend!•  We’re all walking around with mini computers in our pockets.

Attendees and organizers are already using these devices to receive information from their networks, general news, and more. !

!  Impact!•  It has never been easier to provide attendees with the information

they need at their finger tips. !!  What is being replaced!

•  Paper brochures, posted signs, PDF attachments to emails, last minute trips to the printer. !

#SmarterEvents

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Mobile Trend Recommendation

TapCanvas!•  An easy way to set up an HTML mobile

app!•  Freemium product – only pay for high-

end features!•  Accessible on any smartphone platform

immediately (no app store approval)!•  Easy to use set-up widget!

#SmarterEvents

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Hardware Improvements

!  Trend!•  Hardware technology is constantly becoming more advanced

and cheaper (thanks to Moore’s Law). !!  Impact!

•  With improvements to widely available hardware devices, companies are replacing specialized hardware with these devices. !

!  What is being replaced!•  Point of sales, badge/ticket scanners, lead retrieval hardware,

business cards, etc.!

#SmarterEvents

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Hardware Trend Recommendations

•  Square!!  Turns any Android or iOS device into a credit

card processor with a ‘swiper’ that connects to the audio jack!

•  Eventbrite’s At The Door!!  Turns an iPad into a Box Office replacement

for ticketing and registration!!  Automatically syncs with your Eventbrite

account!

#SmarterEvents

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Hardware Trend Recommendations

•  Qrious!!  Allows trade show vendors and

attendees to swap information via QR code scanning!

!  Uses iOS and Android devices !•  Eventbrite’s Entry Manager!

!  Turns any Android or iOS device into a digital guest list or ticket scanner!

!  Syncs with Eventbrite account and other connected devices!

#SmarterEvents

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Connected Platforms and APIs

•  Trend!!  Companies are releasing open APIs (Application

Programming Interfaces), so that software vendors can easily integrate data!

•  Impact!!  Users’ data is less likely to be stuck on one platform

making it easier for different services to work together !

•  What is being replaced!!  Spreadsheets, CSVs, and manual importing/

exporting of data!

#SmarterEvents

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Connected Platform Recommendation

•  The Salesforce Platform !!  Salesforce has over 1800 integrations with independent software

vendors!!!

•  The Eventbrite Platform !!  Eventbrite has over 50 integrations with independent software

services!!  MailChimp + Eventbrite: Allows you to export attendees into email

recipient list. !!  SurveyMonkey + Eventbrite: Allows you to send surveys to attendees

after an event!!  Paperless Post + Eventbrite: Allows you to integrate ticketing into your

invitation!!  Pardot + Eventbrite: Allows you track and import attendees into your

marketing analytics.!

#SmarterEvents

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Connected Platform Recommendation

!  Zapier allows users to connect two independent APIs!!  Offers end points for over 190 different web services (including

Eventbrite)!!  In a sense, it plays “middle-man” for services that don’t have

official integrations!

!#SmarterEvents

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Taking Advantage of Broader Trends

!  Mobile!•  Services are being re-engineered to advantages of mobile

devices (constant accessibility, location awareness, integrated camera, etc) !

!  Hardware Improvements!•  General consumer hardware is replacing specialized

business hardware as it becomes more powerful, cheaper, and ubiquitous. !

!  Connected Platforms and Open APIs!!  Connected platforms and Open APIs means that you can

easily transfer data between integrated services. !!#SmarterEvents

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Sec'on!2!–!Tech!Tools!

Q!&!A!

Sec'on!1!–!Tech!Trends! 1!

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4!Q&A! 3!

#SmarterEvents

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Barco Clickshare

ClickShare makes connecting to the meeting room’s video system a matter of clicking a button. This one-click wonder not only helps the presenter get the presentation on-screen in a second, but it also allows other people in the meeting to actively participate. !

#SmarterEvents

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Prezi

Prezi is a virtual whiteboard that transforms presentations from monologues into conversations: enabling people to

see, understand, and remember ideas. !!

#SmarterEvents

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Apple TV

Using Apple TV, presenters can wirelessly present from an iPad or iPhone.!

#SmarterEvents

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Cisco AppSpace

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With Cisco AppSpace, users can easily create content layouts for interactive digital signage

and mobile devices.!#SmarterEvents

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Next Window Profile Touch

Touch screen overlay for most sizes of plasma screens.!#SmarterEvents

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Touchcode

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of

your smartphone/tablet/multi-touch device to read the data.!#SmarterEvents

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Open Exchange

Secure, web-based, multiuser video conferencing with document sharing.!

#SmarterEvents

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LogMeIn

Remote control, file sharing, systems management, data backup, business collaboration and on-demand customer support of PCs, servers, Macintosh

computers, smart phones, and other connected devices.!

#SmarterEvents

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Turning Technologies ARS

Audience Response System that uses a combination of keypads and web-based technology.!

#SmarterEvents

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Google Glass

They are not fully released yet, but the applications for events seem almost limitless.!

#SmarterEvents

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Casio Digital Signage

Interactive signage with touch-screen technology.!#SmarterEvents

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3-D Video Mapping

Transforms!a!building!into!a!3ED!experience.!#SmarterEvents

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Transparent LCD Screen

LCD screen that is either opaque or transparent depending on the content. !

#SmarterEvents

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Gesture Technology

Using “Kinect” gesture technology to present, or for digital signage.!#SmarterEvents

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3-D Printing

3-D printing used for personalized giveaways at events. !

#SmarterEvents

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RFID

A wireless system that transfers data from a tag containing electronically stored information, which can be read from

up to several yards away.!#SmarterEvents

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More Tech Tools to Consider!

#SmarterEvents

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Q!&!A!

Sec'on!1!–!Tech!Trends! 1!

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Sec'on!2!–!Tech!Tools!

#SmarterEvents

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Your Turn!

#SmarterEvents

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Thank you for Joining Us!

Mark Your Calendar!May 30, 2013 2 p.m. EDT

bizbash.com/webinars !!

The IT Couple:!Social Media and SEO to

Grow Your Events.!!!! 34!

Richard Aaron, President, BizBash raaron@bizbash.com @BizBashLive � Jeff Benish, Event Producer, Payreel Jeff.Benish@gmail.com Mitch Colleran, Partnership Manager, Eventbrite mitch@eventbrite.com @EventBrite

Contact Us!

#SmarterEvents 35!