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Photos Are the Heart of the Social Web

600,000,000 hours a week are spent looking at photos on Facebook or Twitter[2]

71%of time on Facebook

spent looking at pictures.

5XPhotos posted on Facebook are

more engaging than status updates.

36%of all Tweets contain

photos.

[1] 552 million daily active Facebook users. 100 million daily active Twitter users. 2

But You Can’t Sell Advertising on User Photos

No easy way for marketers to access the huge appetite for photos at live events and attractions

3

Until Now… Introducing Tagkast Photo Advertising

Our technology facilitates branded photo sharing at live events

1. Live Events and Attractions

2. Consumer Photo Engagement

3. Authentic Social

Distribution

#CoolerThanTheRest with Coors Light! Find more about the world’s most refreshing beer at www.coorslight.com

Patent Pending: 61/667,332 4

2. Log-in to Facebook

Tagkast Photo Sharing Process

3. Become a Fan 4. Post Photos

1. View Photo

Users log-in to their own social account to post the branded photo

5

Tagkast Drives The Most Social Sharing

We get almost 70% of guests to post their branded photo to social media

60.4%31.4%

8.2%

Percentage of User Posts by Plat-form

Facebook ConnectEmailTwitter Connect

6

Resulting in a Huge Difference in Impact

Because so many more people post their photo to Facebook, Tagkast will yield an extra 3.7MM impressions for every 10,000 people

compared to email sharing

Case Study: Subaru Mud Run Event

878photos posted

304,124reach

478facebook Fans

967e-mails collected

10,275likes/comments

Live Engagement Digital Engagement

3,237website clicks

Consumers shared 878 photos to Facebook that reached 304,124 people, generated 10,275 likes/comments and drove

3,237 website visits

608,250impressions

8

Campaign Metrics and Photo Portal

View overall campaign metrics and photos for the program including the comments and likes on the photos

9

Tagkast Customers

We work with some of the most respected advertisers in the world

10

TagkastConsumerGenerated

Media

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