tech talk #4 : mixpanel for enterprise mobile application - hồ ngọc nguyên
TRANSCRIPT
Mixpanel For Enterprise Mobile Application
Hồ Ngọc Nguyên
From GotIt! Vietnam
1
Content
Difficulty in developing mobile Application
What is Mixpanel and its purpose
What is Mixpanel capable of
How to get started
Q&A
2
Developing Mobile Application
3
The difficulty
4
The difficulty • When the application is released, User started to
use the application è What are you planning to do next ? è How to know the feature is effective ? è How to improve a feature to be more effective ?
5
How to resolve
• You may want to add feedback or survey to ask users • Unfortunately, users are not easy to give the
feedback, or to fill in a survey form
6
What is Mixpanel • Mixpanel is a 100% customizable analytics solution that
tracks user actions across platfom
• Mixpanel allow developers to define the events, an event can be anything – someone uploading a picture, playing an video, view a page....
7
Uber using Mixpanel
8
How to resolve • Tracking user events when using the application • Analyze tracking data to answer the questions
o What is the new feature to do next o How to improve current feature o Whether the feature is effective
9
Mixpanel - Event
10
Mixpanel - Profile
11
What is Mixpanel capable of • Tracking behaviors of each user as Profile
• Analyze event data on different charts
• Send push notifications to users, group of users
• Track the effective of A/B Testing
12
What is Mixpanel capable of • Developer can define any events that need to be tracked
è PM can base on data to make decision • User can be tracked as a single profile and Mixpanel
allow us to send push notification to users
• A/B Testing : each group of user could take an experiment, and then we can collect the effectiveness of each experiment.
13
Report
14
Send Push Notification
15
A/B Testing • Configurable settings at runtime
è Get the result of experiment
16
How to get started • Gradle configuration
• Initialize the Manager
17
Profile • Create Profile • After profile is created, events are tracked by profile • Profile can have many properties • Mixpanel Distinct ID
18
Send Events • Trigger an event to be tracked
19
Mixpanel Dashboard
20
Q&A
21
THANK YOU FOR
LISTENING
22