tech stack tips to save you time on marketing projects
TRANSCRIPT
Randy Frisch Logan Mallory
WE NOW LIVE IN THE NETFLIX ERA
Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURETO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.
THE STATUS QUO
Limited ability to optimize - sacrificing conversation and
engagement
PAINFUL PROCESSES
NOTSCALABLE
HOMOGENOUS EXPERIENCE
LIMITEDCONTENT ROI
Long redesigns, project management and IT
bottlenecks
Difficult to create multiple experiences for other use cases.
Spending major dollars to send people to the same experience.
EVOLVE & ADAPT
Gain the control to manage and optimize experiences for your
goals.
BECOMEAGILE
SCALE YOUR CONTENT
CUSTOMIZE EXPERIENCES
GAINCONTROL
Move quickly and avoid cumbersome processes and
bottlenecks.
Leverage content marketing across the entire buyer journey.
Tailor experiences for different use cases, buyers and audience
segments.
What does contentlook like at scale?
ThoughtLeadership
Campaigns,Microsites andLanding Pages
Tailored Content,Drip Campaigns
KnowledgeBase
Resource Center
OnboardingMaterials
Prospecting, ABM/ABS
Education and
Evaluation Material
OWN THEJOURNEY
Didn’t hear the scream
Assumed it was someone faking
or playing
Too afraid to help
Too many competing priorities
Why didn’t anyone else try to help?
We’re JustToo Busy
State ofWork Report
We Don’t Even Eat Lunch Anymore!
How do we find time for what matters?
Find the Right Tools
An Easy Place to Manage Work
We needed an easy way to execute on our content marketing efforts
That’s when we met the team at Uberflip
The best summary of Uberflip
What resultshave we seen?
Content creation moves faster Ub
erflip
save about 40 minutes of actual work
more than 90 minutes per landing page
Content creation moves faster
66%
Too many projects
Freedom from Developers & Development
Translation between teams
Required for troubleshooting
Deploy restrictions
8 hrs/week
More people to talk to
More people to talk to
290%
Solving Organic/SEO Issues
Backend that meets SEO best practices
Templated experience that eliminate
onpage errors
Solid site speed
PDFs become Flipbooks
Uberflips organic contribution
17,000+ positions
At the end of the day...
Uberflip has saved us
Why I Care About Time
Why I Care About Time
92%of marketers thinkthey’re productive.
of marketers also work on evenings and weekends.
90%
of marketers have delayed going to the bathroom to meet a deadline. 60%
We don’t have timeto pee!
