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Selling & Deploying Windows 8 Apps.

Nick HodgeProfessional Geek, Microsoft Australia

The Most Significant Developer Opportunity. Ever.

We are reimagining our partnership

The store

Windows 8 style app, displayed on Start

Spotlight, Recommend, Browse/Filter, Search

IE10 & Deep links

Designed for Discovery

Global reach: 200+ markets, 100+ languages

Enterprise distribution

Unprecedented reach

Free, paid, in-app, trials

3rd party in-app and advertising support

Flexible business models

Key documents published

WACK, track progress, actionable feedback

Transparent terms

Developers control pricing

Up to 80% revenue share

Best economics

Discovery

Reach

{Latent} Opportunity

As of March 2012, IDC

690+M

Windows

345M

Android

196M

iOS

32M

Mac

Unprecedented Reach

100+languages

Store & Apps in:

200+markets

Buy from:

70+ markets ( including top 40 by GDP)

Local pricing & settlement:

Revenue Sharing

Starts at 70%for new apps

Jumps to 80%once your app makes US$25,000

Pricing

You control the pricing of your app

Prices from $1.49 to $999.99

Tiered model

Business Models

Flexibility of options

Existing relationship

Subscriptions

Consumable purchases

Use Your Existing Commerce

Use our ad system

Bring your own

Ad Supported

Time limited trials

Feature differentiated trials

One time Purchase

Persistent purchases

Expiring purchases

Purchases over time

Trials Matter

70xdownloads

10%conversion

10xrevenue

Windows Phone Developer blog, March 2011

Trials in Windows 8

Time limited

Feature differentiated

Time-based trials

/* No code*/

Trial Conversion// get current productvar currentProduct = Windows.ApplicationModel.Store.CurrentApp;

// get the license informationvar licenseInformation = currentProduct.licenseInformation;// check to see if the user has an active non-trial license

if (licenseInformation.isTrial) { // user has trial version of the application // prompt them to purchase before so we can enable full functionality

currentProduct.requestProductPurchaseAsync().then( function () { // Purchase succeeded

EnableFullFunctionality(); });

}

Simulating licensing & product options

WindowsStoreProxy.xml

In-App Purchase// can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) {

//lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) {

// purchase currentApp.requestProductPurchaseAsync("product1").then(

enableProduct1 ); }

});

Microsoft Advertisement

Advertisment Choices

Your own

Why Microsoft Advertising?

www.windowsadvertising.com

3

Simple API for integrating SDK Support for Windows 8 HTML/XAMLEasy onboarding of Ads in appsAd SDK available today

2

Variety of immersive Ad formats Targeted and relevant ads

Ads keep user within the appSafe and secure ads

Keep Users Engaged

Monetize Your App

Quickly Enable Ads1

Attractive revenue sharePremium Advertiser demandGet paid in your local currency

Rich reporting

Monetize Your App

Add advertising to Windows 8 Apps

3

Set Ad Unit/App IDs in your AppSubmit Ad-enabled App to StoreTrack your success at PubCenter

1

Download Ad SDKAdd few lines of code: AdsSupports Win 8 HTML/XAML

2

Sign in to PubCenterRegister your app at PubCenterGenerate App ID and Ad Unit IDs

Activate Live AdsDownload Ad SDK Publish App to Store

www.windowsadvertising.com

Transparent Terms

Transparent terms

Organized around a few, simple principles

Concise and clear

No carve-outs for app categories

Next up…

Patrick Klug

Founder at Greenheart Games, creators of Game Dev Tycoon.Development Manager at NovaMind, creators of NovaMind Mind Mapping software.

♥@PatrickKlug

www.patrickklug.com

Thanks

Patrick Klug

Founder at Greenheart Games, creators of Game Dev Tycoon.Development Manager at NovaMind, creators of NovaMind Mind Mapping software.

@PatrickKlugwww.patrickklug.com

♥

dev god #2

Garry Holden

Deploying Windows 8 Apps.

David TesarTechnical Evangelist, Microsoft Corp

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS

PRESENTATION.