CASE STUDY: TECH CORPORATION INCREASES

PRODUCTIVITY WITH SALES AI TOOLS Technology corporation in North America adopts

sales cadence AI tools to generate $167m pipeline

BUSINESS NEEDSThe company was aiming to increase prospecting activity for their newly established sales development team, as well as automate administrative tasks viewed as time-wasters.

RESULTSPredictive Playbooks, the sales cadence tools from InsideSales.com, helped establish prospecting best practices among sales reps, leading to a boost in sales activities. Gamification helped their team reach a 91% adoption rate of the AI sales cadence tool.

SOLUTIONInsideSales.comcadence tools

+138% 3X 2.5X $167MINCREASE IN SELLERS

WITH 45+ PROSPECTING ACTIVITIES/WEEK

MORE PROSPECTINGACTIVITIES

MORECONVERSATIONS

PIPELINEGENERATED

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SELL MORE. www.insidesales.com | (888)-297-3009

Using an AI-enhanced cadence solution helped the sales team minimize time wasted and be more productive, while the AI predictive scores let them know which were the best targets to contact, so they could focus only on the right contacts.

THE CHALLENGE

This tech giant had a high-performing team of sales professionals, but they felt they could do better at building qualified pipeline. Sales reps were spending an inordinate amount of time with administrative tasks. There was no way to monitor and track activity, and not all sales reps were reaching their daily activity quotas. They also had a large pool of contacts, with no way of knowing which ones would respond to calls or be more likely to buy their products.

THE SOLUTION

The InsideSales.com team worked with them to implement Predictive Playbooks the AI-enhanced sales cadence tools and teach sales reps how to best use them to make their jobs easier. The tools allowed sales reps to prospect, prioritize and connect with only the best leads without juggling multiple tools-- it works right in a rep’s browser.

The sales cadence tool allowed sales reps to:

• Know which leads are more likely to close, based on predictive scoring

• When and how to contact them to make sure they answer

• Establish custom activity sequences for email, calls, voicemail

• Keep track of everything in an easy to use dashboard

• Set reminders and use auto-sends to ensure no leads fall through the cracks

• Use templates and automatically sync all their activities to the CRM

• Use single-click dialing and emailing directly from their dashboard to save time

InsideSales.com (ISDC) is a pioneer in Sales Acceleration and in delivering business impact through Artificial Intelligence.

Our AI-powered SaaS solutions are built to empower all teams, including sales development reps, inside sales, account managers and account executives, to build and close more pipeline.

www.insidesales.com | (888)-297-3009

RESULTSIt’s important to note that the AI tools adopted only helped the team identify opportunities and generate high quality pipeline-- not necessarily to close business. However, it’s a reminder of how just a simple uplift in productivity leads to a real impact on revenue bookings:

What Can a Sales Cadence Tool Do For You?A sales cadence tool allows sales reps to create a winning sequence of activities for each of their target personas. The software uses predictive and prescriptive analytics to find the right leads and track reps’ activities across this sales sequence, incorporating all the elements of a sales cadence: attempts, spacing, duration, media and messaging.

ATTEMPTS MEDIA DURATION SPACING CONTENT

TRY IT YOURSELFThe correct sales sequence applied to the right leads can nearly double your contact rates.

+138% 3X 2.5X $167MINCREASE IN SELLERS

WITH 45+ PROSPECTING ACTIVITIES/WEEK

MORE PROSPECTINGACTIVITIES

MORECONVERSATIONS

PIPELINEGENERATED