TEASER TRAILER

Definition Of Teaser Trailer• A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film,

television program, video game, or product.

• Teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. They are usually released long in advance of the film they advertise. One of the reasons for the name "teaser" is because they are shown usually a long time (one or one and a half years) before the movie comes out, so as to "tease" the audience.

• Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large, full-blown campaign for a product launch or otherwise important event.

Example Of Some Teasers

• Toy Story 3

http://www.youtube.com/watch?v=5f-MYl-HzNw

• Inception

http://www.youtube.com/watch?v=7DwuVKfjctk

• The Dark Knight

http://www.youtube.com/watch?v=68dJHWpz4u4

Examples of trailers

• Toy Story 3http://www.youtube.com/watch?v=v_FfHA5whXc

• Inceptionhttp://www.youtube.com/watch?v=66TuSJo4dZM

• The Dark Knighthttp://www.youtube.com/watch?v=8jqq4j52Fb4

Toy Story 3

Toy Story 3’s teaser trailer is effective as a trailer because it doesn’t give any of the plot away, it just shows the characters who are well known because it’s a sequel and is a well known franchise and they released it a year before the film was out in the cinema, to try and

create the hype.