Teaser Trailer Conventions

By Chloe Chorlton

What is a film trailer?

• A film trailer is a short advertisement lasting between 30-60 seconds, in the form of a commercial for a feature film that will be shown in cinemas in the near future.

• They’re made to promote the film and therefore attract their target audience.

• These usually consist of a montage of film clips that allow the audience to have a good understanding of the film, even if the clips are not in chronological order. The montage clips are usually the best parts of the film. The trailer will include the release date, actors names, logos and specific music to attract people to see their film.

• These trailers can be found and seen almost everywhere, such as, the TV, internet, social media and in cinemas.

Match up

Voiceovers are used to ... ... tell the story and give credit information

The stars of the film ... ... Are showcased

Key points ... ...are sometimes conveyed through titles

Conversations between characters often ... ...consist of one liners

Dramatic camera angles may ... ...be chosent o show events or characters

Action ... ...is interpersed with actor or director credits on screen

Music ... ...plays an important role in creating atmosphere

The films title may ... ...not appear until the end

The trailer ... ...builds to a climax, where it ends

Montage (a series of shots from different points in the film, edited together) ...

...is often used to highlight th emost dramatic, humorous or fast-paced aspects of the film