Shot duration: 5 seconds

Shot duration:5 seconds

Shot duration: 2 seconds (fades into next shot)

Sex and the city: teaser trailer analysis

New Line Cinema - institutional logo, amended to fit the conventions of this film. Also used to create expectation.

Establishing shot – shows where the movie is set, it is also an iconic shot of New York as it shows the empire state building.

This establishing shot – shows Brooklyn Bridge, most famous bridge in New York. This shot lasts for 5 seconds as it has a voice over explaining the narrative.

The film will be set in New York

Shot duration: 3 seconds

Shot duration: 2 seconds

Shot duration: 1 second

Long shot of the characters – introduces them, close relationship

Shows main character – rich likes shopping – standing in front of Louis Vutton.This might be a USP due to the stars used in the trailer.

Getting ready for a wedding? Flowers, white – connotations – pure, wedding.

Shot duration: 2 seconds

Shot duration: 2 seconds

Shot duration: 2 seconds

Shot duration: 3 seconds

Tease – doesn’t say when the film is out, just gives the session. Writing links to the convention with the rest of the writing

Pun – play on words. Relates to the main character – Carry Bradshaw

Shows they relationship – close – this shot is a medium shot shows some background (setting) and some facial expressions.

Shows they have a very close relationship. Is she marrying him? Close up to focus on them instead of anything else.

Shot duration: 4 seconds

Shot duration: 6 seconds

Name of the film – written in pink, links to connotations of the film. All the writing is the same, font and colour. Shines links to diamonds.

The release date shown at the end of the clip along with the official website for the film. Lasts 6 seconds – so it stays in the audiences head.