teamup al jazira football club case study
DESCRIPTION
Teamup's role was to work with Al Jazira's chief executive to define and deliver a commercial and marketing strategy. The program delivered record commercial revenues, average attendances a staggering five times the league average and culminating with the club winning the League and Presidents Cup for the first time in over forty years.TRANSCRIPT
Teamup’s role was to work with Al Jazira’s executive to define and deliver a commercial and marketing strategy.
The program delivered record commercial revenues, average attendances a staggering five times the league average and ultimately ending with the club winning the League and Presidents Cup for the first time in over forty years.
SERVICES:BRAND POSITIONING THAT CREATED AN EMOTIONALLY ENGAGING PROPOSITION
INTRODUCTION OF NEW TICKETING PRO-CESSES AND MEMBERSHIP LOYALTY SYSTEMS
ENHANCED AND STRUCTURED VIP AND FAN FACILITIES, DELIVERING MATCH DAY REVENUES
STRUCTURING AND LEVERAGING CLUB INVENTORY DRIVING NEW SPONSORSHIP REVENUES
INTRODUCTION OF COMMUNITY PRO-GRAMS
DIGITAL STRATEGY AND IMPLEMENTATION
PLANNING AND DELIVERY OF A RECORD BREAKING FINAL GAME EVENT
AL JAZIRA CLUB: SECURING FAN REVENUES FOR OUR NEW HOME