team techpreneurs marketing page_rev01

Technology Entrepreneurship course (Prof .Eesley, Stanford online)

Venture Lab

Assignment submission-Marketing-

plan,analysis,execution,revenue,feedbackTeam – TechPreneurs

Team Member(s) : Prashant Sahay

finfreedom.com

My Freedom

Stock Alert :

Games and contests

Games and contestsRedeem Rewards points Top scorer

My Freedom

Become a stake holder in our co.@

only $1

Discussion forum- Ask and

Reply. Win goodies &

reward points

Donate

Term of the day: Fiscal deficit Term of the day: Fiscal deficit

Finfreedom software download`

* Sample site taken from internet to illustrate the idea of our prototype

Beta Version Prototype

Our value proposition1. Help millions learn finance in simple and easy language in which they can understand the concepts and apply them in all basic and daily transactions.2. Have holistic approach towards finance to make use of it in daily walk of life.3. Provide innovative interactive means using articles, videos. podcasts. slideshows. images, etc to help everyone easily grasp concepts.4. Penetration in rural area which is otherwise isolated with respect to financial knowledge and to build a large network of co –owners and collaborators of our company.

How do we intend to achieve our value proposition.

1. Multi level marketing - To attract new members and retain existing ones. 2. Investment in the company- One can buy stake in our company for as low as $1 . By virtue of multi layered membership escalation , the stake of all existing members grow with each new member in the chain. 3. Gaming/contests/puzzles to attract masses not interested in finance but in entertainment . 4.Personalized end to end solutions to members – a. Members driven – Members ask and other members reply . Forum based. b. Expert driven- Members ask and solutions provided by our panel of experts/consultants.

Key features of our literacy site : finfreedom.com1. It is based on concept of multi level marketing wherein one customer recommends the website to other . Customer 1 can

buy stake in our co. by investing some money .After that ,he needs to get others to invest in our co. and based on the no. of customers made by 1st customer and his subsequent links, the share of all in the chain will keep on increasing.

2. It caters to needs of students in high schools .This has been an untapped segment so far and we propose to attract this customer base by including games, reward points, goodies, free educational trip etc. to students who perform well over weeks.

3. We intend to educate masses in rural regions primarily because about 65 % of population of emerging nations still reside in rural areas. We plan to attract them by organizing village fairs, weekly educational classes in village community centers.

4. We have also identified armed forces ,small businessmen and retired professional as our potential customers .We intend to contribute to the rehabilitation of retired personnel and army veterans. We would offer then our” know all “ software at throw away prices as a part of our corporate social responsibility.

5. Though we intend to educate the masses through online media primarily, we will also resort to franchise model of business .this will bring in cash for us which can thus be applied in further growth of the project.

6. We intend to host weekend lectures on all major FM radio channels.7. We intend to target the departmental stores and stationaries to stock and sell our learning tools like workbooks bearing

key fin concepts.8. For ladies /households ,We intend to partner with DTH TV operators to include our educational software in their package

so that ladies could learn at ease in home while watching TV.9. For students or youth not interested in finance but in entertainment, we intend to attract their attention by advertising

our product on popular entertainment sites like fb, youtube etc. .we intend to trap this segment by introducing fun games like finance-ville etc.

10. No joining fee. Nominal software usage charge. Redeemable reward points. 11. We also intend to provide expert consultancy solutions (end to end) by one user to other. The idea is that on a forum a

member may post his problem(s). This problem will be open an any other viewer can see it and provide his solutions . All solutions will be ranked/graded by other members and the solution getting maximum votes/likes will get reward points.

12. We intend to provide professional consultancy solutions for critical problems through our pool of experts. This will be chargeable.

Marketing-Testing various strategies, measures,Counter measures, possible revenue

gains,Loop holes, feedbacks and remedial

actions.

PHASE - III

Strategy 1 Marketing ideas / brainstorming

S.no. Parameters to judge the viability of my marketing ideas Multi-level marketing

1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questionnaire.

2 What is the estimated cost incurred on its launch? nominal

3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.

4 What is your strategy for launching it ?1. We will ask the potential customer to invest in our co. with $1 and thus he

purchases a small share in our company.2. With the help of multi level Marketing, his share grows with the number of

people he brings into the company for investments.

5 Practical/feasible? yes6 Media for it? website, print, Word of mouth7 Measures to reduce on cost of marketing? none since expense on it is low.

8 Key Suggestions from potential end users ?1. must check if the cash inflow is always greater the cash out flow.

2. make it lucrative by attaching this scheme to rewards/badge points.3.benefits only if implemented on large scale. So you need to use this tool

vigorously and exhaustively.

9 Incorporated changes in marketing strategy based on feedbacks? yes. Share ratio decided based on positive balance of cash flow.

10 Differentiating factor ? never been tried in fields of financial literacy.

11 Potential revenue that this strategy can generate/year? $ 200 million

12 Loopholes ? it may collapse if > 100 million people invest within one year.

13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.

14 Resources that you will need? web media, human developers, paypal , banking institutions

15 Priortity ? 1

Strategy 2 Marketing ideas / brainstormingS.no. Parameters to judge the viability of my marketing

ideas Reward points1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.

2 What is the estimated cost incurred on its launch? nominal


4 What is your strategy for launching it ?

1. We will ask the potential customer to become members of our web portal (free of cost) and win reward

points for :1. question/answers

2.consultancy solutions3.software developments

4.gaming5.other activities

2. Rewards points redeemable for goodies.

5 Practical/feasible? yes6 Media for it? website, print, Word of mouth7 Measures to reduce on cost of marketing? none since expense on it is low.

8 Key Suggestions from potential end users ?

1. must check if the reward scheme is always in favor of companys' revenue inflow.

2. make it lucrative by attaching this scheme to multi level marketing.

3.benefits only if implemented on large scale. So you need to use this tool vigourously and exaustively.

9 Incorporated changes in marketing strategy based on feedbacks? yes.reward points decided based on positive balance of cash flow.


11 Potential revenue that this strategy can generate/year? $250 million




15 Priortity ? 2

Strategy 3 Marketing ideas/Brainstorming

S.no.

Parameters to judge the viability of my marketing ideas Collaboration with village self help groups

1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.

2 What is the estimated cost incurred on its launch? $ 1 million per year


4 What is your strategy for launching it ?1. We will approach the village self help groups and explain it to them, The incentive

for then would be company shares.they should explain the villagers about :-

1. question/answers

2.consultancy solutions

3.software developments

4.gaming

5.other activities

2. Rewards points redeemable for goodies.

5 Practical/feasible? yes

6 Media for it? print media, word of mouth, local level meeting

7 Measures to reduce on cost of marketing? none since expense on it is low.

8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.

2. make it lucrative by attaching this scheme to self help group in villages.

3.benefits only if implemented on large scale. So you need to use this tool vigourously

and exaustively.

9 Incorporated changes in marketing strategy based on feedbacks?yes.based on feedback to approach village self help group instead of village

panchayats .


11 Potential revenue that this strategy can generate/year? > $1 billion




15 Priortity ? 2

Strategy 4 Marketing ideas/Brainstorming

S.no.Parameters to judge the viability of my marketing

ideas

Interactive TV channels on various satellite tv service providers

1Have you taken feedbacks from all media possible, on

this idea? yes. Interviews, surveys and online questinonaire.2 What is the estimated cost incurred on its launch? $ 5 million per year3 How big is your customer base? (estimate) 35 million with a growth rate of 4.5- 6.5 % per annum.

4 What is your strategy for launching it ?1. We will approach the satelllite tv providers with our educational programmes epecially

designed for women .These programmes will have:- 1. question/answers 2.consultancy solutions 3.software developments 4.gaming 5.other activities 2.Rewards points redeemable for goodies.5 Practical/feasible? yes6 Media for it? print media, word of mouth, TV ,advertisements7 Measures to reduce on cost of marketing? start with broadcast in afternoons (women prime time slot)8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.

2. make it lucrative by attaching this scheme to self employment and empowerment of

women.

3.benefits only if implemented on large scale. So you need to use this tool vigourously and

exaustively.

9Incorporated changes in marketing strategy based on

feedbacks? yes.Changed strategy from massive to selective programme broadcast.10 Differentiating factor ? never been tried in fields of financial literacy.

11Potential revenue that this strategy can

generate/year? > $1.5 billion 12 Loopholes ? dependence on TV satellite providers13 Remedial actions to plug the loop holes? can we go for joint venture with service providers?14 Resources that you will need? web media, human developers, paypal , banking institutions15 Priortity ? 1

Strategy 5 Marketing Ideas/Brainstorming

S.no.Parameters to judge the viability of my marketing

ideas

Online stock trading portal

1Have you taken feedbacks from all media possible, on

this idea? yes. Interviews, surveys and online questionnaire.2 What is the estimated cost incurred on its launch? $ 2 million per year3 How big is your customer base? (estimate) 35 million with a growth rate of 4.5- 6.5 % per annum.

4 What is your strategy for launching it ?1. We will approach the stock trading platforms for working professionals . This will also

have:- 1. question/answers 2.consultancy solutions 3.software developments 4.gaming 5.other activities 2.Rewards points redeemable for goodies.5 Practical/feasible? yes6 Media for it? print media, word of mouth, TV ,advertisements7 Measures to reduce on cost of marketing? start with stock trading and stock news only.8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy. 2. make it lucrative by attaching least brokerage charges

3.benefits only if implemented on large scale. So you need to use this tool vigorously and

exhaustively.

9Incorporated changes in marketing strategy based on

feedbacks? yes.Changed strategy from massive to selectivestock trading10 Differentiating factor ? never been tried in fields of financial literacy.

11Potential revenue that this strategy can

generate/year? > $5 billion 12 Loopholes ? dependence on trading platforms13 Remedial actions to plug the loop holes? can we go for joint venture with service providers?14 Resources that you will need? web media, human developers, paypal , banking institutions15 Priortity ? 3

Way Forward

Based on the discussion and the detailed analysis that we have done for various marketing strategies, We conclude that:-1. We need to fine tune the multi level marketing strategy. It has to be

worked from financial point of view.2. We need to focus on women segment. So we have redesigned the

programming methodology.3. We shall approach the village self help group for massive financial literacy

in rural areas.4. We shall provide all financial platforms that might be needed by working

professionals.

Thanks for visiting this presentation

Team – TechPreneursTeam Member(s) : Prashant Sahay

team techpreneurs marketing page_rev01

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