Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Group Name:

The Creative Brief Team Meeting of Ideas

Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas

Aaron

Chew goo. They chose this because it was it was a play of words and catchy. It rolled of

your tounge and people would remember this name.

Bright blue like extra gum

packaging.

It’s a nice colour simple colour,

not to in your face.

Not eye catching and already been done by other brands. It’s a boring

simple colour.

Maisie

Chew chew. They chose this because of the word play and because it repeats the same

word twice. They also liked the idea of just having ‘chew’ because it was simple and

sweet.

Rainbow packaging to go with the different colour gum ideas. Representing

all the types of gum in the packet.

Bright colours stands out , eye catching! Different from any other

gum brand that we had researched or purchased.

Not relevant to the gum brand, no one will know what it is when

seeing it.

Bea

Rainbow goo. I chose this because this is exactly what it is.

The product is rainbow and I liked the idea of the main

feature being goo throughout the project idea.

Dripping goo coming down from the top of the

packaging. To represent the goo from inside the gum and every gum will

have a different coloured goo.

Matches the style of the gum, eye catching and different from any other brand. Is relevant to the

name of our gum and the colour are also relevant.

The name Is a boring and uncreative name and there is

better ideas than that. The name is too long and isn’t very catchy to

the users.

Final Chosen Name

Final Chosen Slogan

Final Chosen Colour

Scheme

Any Other Final Decisions

Chew goo

What colour goo will you

chew?

Multi colours /colours of the goo. Colours of the

rainbow (red orange yellow green blue indigo violet and pink which is

not in the rainbow.

8 different flavours and colours White outer shell on all gum. Also it will be a black background so the colours stand out further on the

shelf.