team idea market data
DESCRIPTION
Market data analysis for Technology Ventures class (Stanford Online)TRANSCRIPT
Global Market DataTEAM IDEA
Technology Entrepreneurship – NOVOED – March 23, 2014
Team IDEA Stem Kit Market
Estimated Market and Market SizeThe demographics for the Team IDEA Stem Kit include the following:
Middle- to high-income families with incomes > $60,000
Parents have completed, at minimum, an undergraduate degree
Parents are active participants in students education
United States Toy Market
We concentrated our initial research in the United States, the regions in which we would begin marketing the products. We also reviewed numbers for the global market, providing data necessary for expansion.
United States Market: The Toy Industry Association reports the U.S. market is $22.9 billion (US dollars) in 2013. Of that market:
- Building sets are $2.0 Billion
- Games and puzzles are $1.86 Billion
Estimated Global Toy Market
Global Market: The NPD Group estimates the global market at $84.6 Billion including the U.S. market.
*Source: The NPD Group / Consumer Panel Tracking©2013 The NPD Group, Inc. All Rights Reserved.
Market by Region
United Kingdom
Australia (2010)
France
Germany
Canada (2010)
Japan (2010)
United States
Italy
Spain
Brazil (2010)
Mexico
China (2010)
India (2010)
0 100 200 300 400 500 600
499
486
410
398
317
312
309
221
210
59
36
23
6
Average amount spent per child on toys by country in 2011 (in U.S. dollars)
Global Data
Spain
United Kindom
Germany
Mexico
0 5 10 15 20 25 30 35 40 45
7
39
25
3
Purchased toys in a year per child
Global Data Cont’d
Value Share of Traditional Toys and Games for LEGO, Mattel and Mega Brands 2012 vs Absolute Value Forecast for Construction Toys, 2012-2017
Source: Euromonitor International
48%
24%
13%
6%8%
European Purchase Intention
Educational Toys Videogames
Sport, dolls Musical toys
Electronics
FUENTE: EROSKI CONSUMER 2011
“parents believe they are getting value for money if the toys they buy have educational value as well as entertainment value.”
Kevin Peachey Personal finance reporter, BBC News
Team IDEA Additional Findings
Secondary Market Growth - Government/School Districts – $170 million increase Team IDEA explored the government market as the secondary target audience based on
our opportunity to sell the kits to classrooms and school districts. The proposed U.S. budget fiscal year 2015 includes an increase of $170 million in spending on STEM education.
Competition Team IDEA discovered several competitors with advanced and fully developed enterprises. The team learned that the competitors aligned themselves closely with large educational institutions and non-profit/government organizations.
Online Training and Resources (i.e., http://howtosmile.org, http://www.hastac.org)
Local Museums (http://www.perotmuseum.org)
Team IDEA Members
Luis Antonio
Dilrukshi Gamage
Kunta Hutabarat
Mia Jackson
Conny Karman
Ahmed Khedr
Yaser Moharam
TEAM Website: http://ideagroupproject.weebly.com/