team heart media support
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Team Heart aims to address and prevent Rheumatic Heart Disease in Rwanda. My role has been to help capture the emotional story of this organization, to support their fundraising efforts. This presentation provides an overview of the organization and the vision for helping them to reach their fundraising goals.TRANSCRIPT
Team Heart Rwanda
Presented to Hearts In Action, DigitasContact: Michael Fasciano
10/16/12
We’ve all had Strep Throat.
No big deal, right?
Untreated strep turns into Rheumatic Heart Disease
For advanced cases, heart surgery becomes the only solution
In Rwanda and the developing world, this is a huge problem
In Rwanda:• 30% of Hospitalizations in
Rwanda are heart related
• 20,000 people are estimated to need heart surgery due to Rheumatic disease
• 4 Cardiologists in Rwanda for 10 million people
Team Heart’s mission is to address and prevent Rhuematic Heart Disease
The Organization:
• Affiliated with Brigham & Women’s Teaching Hospital, and Harvard Medical School
• Travels to King Faisal Hospital annually to operate on 16 patients and teach medicine
• Now in it’s 6th year - with a 10 year commitment
• Doctors and Nurses volunteer their vacation time and pay their own way
Strategic Approach
Mission: Address & Prevent Rheumatic Heart Disease
Prevention
via Screening Children
Surgical Repair
for Treatable Cases
Education of Local Medical
Teams, Public Awareness
Establish cardiac medical center to serve East Africa
My Role: Capture the Emotion to drive fundraising & grassroots support
Video Overview withInterviews & Existing Photos
Fundraising in NYC & Boston
Backpack Journalism,20 min Documentary
Screenings Work:Raised $2k at NYC screening, attractedsubstantial corp. donations during Boston screening
YouTube.com/fasci624
Moving Forward: Film Screenings to Spark Support
• Goals:– Raise $1 million for each annual trip (x5)– Raise $100 million for cardiac center
• How:– Organize national screening tour of forthcoming
documentary – Additional locations: Medical Schools, Film
Festivals, Art Galleries, Artist Studios
February 2012 Trip
Land of A Thousand Hills
Patient Selection
Alumni Photo Workshop
Ernest Pre/Post
Recovery
First Steps
Thank You