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Team ECassandra Kenny, Heidi Roof, Sasha Fitch, Philip Mohler

Tone DeafKaraoke Pub

Located at the Easton Town Center in Columbus, OhioTone Deaf Pub specializes in providing the best experience for both the outgoing individual and the shy, but talented individual as well. Tone Deaf Pub features 6 private karaoke rooms just for the shy or even for the entire family to have privacy. There is also a stage for the dare devils that wish to show their shine and sing in front of the entire pub. Tone Deaf pub offers over a 25,000 song selection with new off the chart music added when it comes available. Tone Deaf Pub also has live music on Saturday nights, Wednesday wing specials, pool and darts. The finger food menu features award winning wings with several flavors to choose from and other finger snacks that go great with the beverages offered at the full bar. (Both non-alcoholic and alcoholic beverages available)

Tone Deaf Karaoke Pub Features

Strengthsfamily friendlywelcoming atmospherereasonable priceslocationdesignated smoking areaSWOT Analysis

Weaknessescompetitive costshiring of manager, lack of experiencemarket

SWOT Analysis

Opportunitieskaraoke contesthalf price pizza during happy hour, potential to sell morelocation could bring more college studentsSWOT Analysis

Threatslack of interestinexperiencecopy catslocation

SWOT Analysis

Tone Deaf Karaoke Pub provides musical entertainment in Columbus Towne Center. We provide our singers with over 25,000 songs selections, with new arrivals soon as they are available. We strive to give our customers the best possible services.Marketing PlanMission Statement

Target market- college students, 21+carded at the door and provided with wristband if under 21private rooms available or public stageprivate rooms range from$168 to $268Advertise through local newspaper, social media

Marketing Strategy

finger foodsalcoholic/non alcoholic beverages6 private rooms, public stagebartending/waitressing

Products/Services

World of BeerThe Rusty Bucket Restaurant and TavernKDBFunny Bone Comedy Club and RestaurantBar Louie

Competition

Start up cost1.multiple karaoke equipment sets2. Legal license a. food b. beverages c. music 3. facility 4. decorationsprice to where customers and business is satisfiedspecial packages for private roomsSun - Thurs half off discountsPrivate room packages1. $168 to $268 price rangea. includes karaoke, beverages, food trayhappy hourlive entertainmentspecial them for karaoke night

Pricing/ Distribution

Name your event- let regular customers help come up with a theme for the nightOffer discount drinks- give discounts on beverages to karaoke singers during their karaoke timesFeature local favorites- let locals feel like celebrities, let them sing a mini session of their favorite singer/bands songs. Karaoke Costume Contest- have a costume contest for best costume and performance. With prizes for the winner.Sales forecasting- play regular music during day time, at night host the events. During holidays have holiday themed events and drinks.Promotion Mix

Listen to the customersDeal with complaintsAlways be helpfulTrain staff to be helpful, courteous, and knowledgeablePromote specials and discountsOffer a suggestion boxGet involved with social mediaHave clean facilitiesCustomer Service

License and Permits = $3063.00Property/ liability Insurance = $3238.00Rent/ Utilities = $14000.00 (first 3 months)Kitchen/ Bar Equipment = $50,000.00Fixtures = $50,000.00Alcohol / Food Cost = $7500.00Staff = $10,000.00Marketing $5000.00Grand total for initial startup = $142,801.00

Financial Needs Analysis

Blueprint of the pub.

Can delete slide if you would like, I just thought I would add a blueprint along with furniture ideas. The blueprint is just a small scale of the bigger picture.15

Ownershiplimited liability partnership, with one general ownerdecisions made as group, majority vote winsprofit/loss divided between percent of ownershipgeneral partner pays taxespartners can sell their sharedeath of partner=dividing said parents share amongst remaining partners

Outside of work, employees should not bad talk about the business on social media, if you are wearing your uniform you should act within the code because you are an example of the company.None of the companys assets are to be used for personal benefit. Do NOT give family and friends free karaoke or free drinks/food.Have respect towards each other and towards the customers.Code of Ethics

Any form of harassment will not be tolerated.If there are to be workplace relationships whether that is between family or significant others, please do not bring personal drama to the workplace.Accommodations for disabilities.Workplace violence will not be tolerated.Employees and customers health and safety are a top priority.An employee should not be under the influence of drugs or alcohol while on the job.Theft of any kind will not be tolerated.

Code of Ethics Continued