team discovery ltd
DESCRIPTION
Team Discovery Ltd is a website development and search engine specialist company providing conversion optimisation, lead generation and online marketing services in Thames Valley, West London, Middlesex, Surrey, and Berkshire. https://www.teamdiscovery.eu/TRANSCRIPT
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Introduction Peter Gaskin BSc MBCS CEng MCMI
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1. Who are Team Discovery?2. Planning it3. Building it4. Getting you out there safely5. Helping people find out6. Checking how it is going7. Helping you along the way8. Who we did for – case studies9. Who we are doing it for – case studies10. Summary
Agenda
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Web Design, SEO and Social Media Marketing Agency that provides full management of your online business. We specialise in:-Consulting - Design – Build – Management Support – Online Marketing – Optimisation – Review – Renovation
Who is Team Discovery ?
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Long history – 15 years - started 1999 Wide range of partners and resources Focused on results/ROI Wide knowledge and expertise Large number of successful projects
Who is Team Discovery ?
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Our business model is about Partnership Personal and bespoke service An extension of our client’s team Commitment to see our clients succeed Be there for each other!
Who is Team Discovery ?Partnership
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Our business model is not about High volume / Cheapest price We do not try to compete on price
Who are Team Discovery ?Partnership
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Extensive experience in planning projects - Project Methodologies where required
Can be simple or extensive Consultancy exercise
Planning it From Concept to Production
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What is the project objective? Just get a presence Build new clients now/future Main source of business leads Focus on new markets Improve customer experience Feedback opportunity
Planning it From Concept to Production
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Design look and feel Structure
Menus Content – for ranking signals!
Mobile – responsive vs. dedicated mobile Backend integration How going to market it once live?
Planning it From Concept to Production
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Bespoke Dreamweaver/Contribute PHP/MySQL
Package Wordpress - THEMES Joomla – TEMPLATES Other?
Building it Which development tools to use?
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Wordpress Vast choice of THEMES WooCommerce - extensive plugins Integrated payment systems Significantly reduced time to market Very SEO friendly
Building it Which development tools to use?
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Domain name management Finding the right name – over 1000 TLDs Intellectual Property issues Is name available across all platforms.com / .eu / co.uk / .uk / .londonFacebookTwitterLinkedInGoogle+etc
Getting it out thereBuilding a brand
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What hosting technology to use? Shared / dedicated servers Content Delivery Network (CDN) Cloud options Optimised Wordpress hosting
- remember you want “HTTPS Everywhere”!
Getting it out thereBuilding a brand
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Which email services to use? Email templates Email scanning and security
MailDefender / Symantec Website security
Stopping hackers Email access – mobile/web/Desktop client
Getting it out thereBuilding a brand
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Extensive tools to help spread the word Key is building wide range ranking signals
Ranking signals are like baking a cake! Google webmaster tools On page SEO
Site structure / Ranking signals Off page SEO
Link building / Blogging/ directories
Helping people find you Spreading the word – building Ranking Signals
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Social media Facebook Twitter Linkedin Google + - top of the list of Google Ranking signals Pinterest YouTube - 2nd largest search engine
Helping people find you Building traffic – Building ranking signals
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Identify and understand Visitor traffic Social media signals
Checking how it is going Reputation Management
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Constantly checking Ranking Keyword positions Visitor traffic
Exit pages / Entry pages / time on site Social media traffic Social media connections
Checking how it is going Reputation Management
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Extensive tools to monitor progress Google Analytics SEO Profiler MOZ Keyword tools
- Think of a keyword - How many options can you find- That is the core of keyword research
Checking how it is going Reputation Management
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Optional manual analysis e.g. Organic search v CPC
Over 3 months 219 website contacts 21 from CPC (Budget £5500) 199 from Organic (Annual Budget £9500)
Checking how it is going Reputation Management
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Advice and guidanceExtensive knowledgebase on client portalHow do I?
Support contracts with SLAs to sort out problems e.g.- My site has been hacked!- My email server is changing IP address- Upgrade sites to block hackers
Helping you along the way Support
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Client Portal Ticketing system for 24x7x365 access Account management
Phone Email
Helping you along the way Support
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Merril Lynch Air Products Regus Examination Officers Association Union of Finance Staff (UFS) The CDI Scottish & Newcastle
Who we did for?Case studies
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Merril Lynch Vendor Management Database
Small departmental project in London Extended to global vendor management
Who we did for?Case studies
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Air Products Front end database for SAP Started as UK project Upgraded to multilingual and 7 languages
Who we did for?Case studies
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Regus 18 month project Redesign interface for global billing system Not development User acceptance testing
Who we did for?Case studies
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Examination Officers Association Joomla based Content Management System 4500 registered members on system
Who we did for?Case studies
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Union of Finance Staff (UFS) Government funded project to improve Union
Communication 4000 plus users/members Bespoke content management system
Who we did for?Case studies
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The CDI – Cobalt Development Institute Bespoke content management systems Various levels of Membership Content available depending on level
Who we did for?Case studies
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Scottish & Newcastle Started as Wheatsheaf Hotel in VW Extended 13 websites for hotels Linked to central admin system for marketing
messages
Who we did for?Case studies
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We are passionate about ensuring you have awesome websites that are fit for purpose and receive the levels of traffic that they deserve.
Any questions?
Thank you