team dcsmat chotukool
DESCRIPTION
CHOTUKOOLTRANSCRIPT
![Page 1: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/1.jpg)
CHOTUKOOL
INNOVATOR –GODREJDATE:2/11/12TEAM DCSMAT
RESHMAARAVINDVINEETHARUN
![Page 2: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/2.jpg)
CHOTUKOOL •CAN EMBODIMENT OF FRUGAL INNOVATION
• SUITS TO SERVE THE LARGE LOW INCOME MARKETS IN INDIA’S BOTTOM OF ECONOMIC PYRAMID.
•CHEAPEST MINI REFRIGIRATOR
•CAN OPERATE ON BATTERY, INVERTOR AND BY SOLAR ENERGY AS WELL.
• LOW OPERATIOANL COST
•COMPACT SIZE
![Page 3: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/3.jpg)
FEATURES
•43 LT CAPACITY TO MEET THE DAILY NEEDS.•PERFECT OVERNIGHT COOLER.•OPENS FROM TOP .
•RETAINS COOLING BETTER MAXIMUM UTILIZATION OF STORAGE SPACE.
•WORKS ON ELECTRONIC CHIP, NO COMPRESSOR OR REFRIGIRANT.
![Page 4: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/4.jpg)
CONTD..• PRESERVES VEGETABLES AND EATABLES,
FRESH COOLS 28 DEGREES BELOW ROOM TEMPERATURE
• MADE OF HIGH QUALITY PLASTIC RUSTPROOF
• 9 KGs OF WEIGHT COMPACT AND EASY TO MOVE.
• WORKS ON SOLID STATE ELECYTRONIC CHIP.
• PRICE- 3970/-
![Page 5: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/5.jpg)
CHOTUKOOL :A DISRUPTIVE INNOVATION
• CREATING NEW MARKET AND VALUE NETWORK WITHIN THE EXISTING MARKET.
• MAIN TARGET MARKET FOR THIS PRODUCT IS BOP CUSTOMERS WHERE CONSUMERS DOT EVEN USE OR EVEN KNOW ABOUT A REFRIGIRATOR.
![Page 6: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/6.jpg)
TARGET CUSTOMER
HOUDEHOLDS SHOP
![Page 7: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/7.jpg)
BENEFITS FOR BOP
HOUSEHOLDS• 80% OF RURAL HOUSEHOLDS
LACKS BASIC APPLIANCES , CHOTUKOOL IS A SOLUTION FOR THIS.
• HELPS TO ADRESS BASIC REFRIGIRATION NEEDS OF RURAL FAMILIES IN INDIA.
• ADRESSING THE NEED OF STORIING PERISHABLE PRODUCTS.
• REDUCES SPOILAGE OF FOOD.
SHOPS• THEY KEEP COLD DRINKS,
WATER PACKETS , BOTTLES IN IT
• CAN KEEP TOBACCO LEAF COOLER .
• FLORISTS CAN USE FOR THEIR FLOWERS AND GARLANDS
• FISHSELLER CAN PREERVE THEIR FISHES TO SELL THEM FOR LONGER TIME OF DATES
• MUMBAI DABBAWALLAS CAN USE IIT FOR DISTRIBUTING COLD WATER.
![Page 8: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/8.jpg)
REACHING THE BOPTHROUGH..
• DEPARTMENT OF POST OFFICE• MICRO FINANCE INSTITUITIONS• SELF HELP GROUPS
![Page 9: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/9.jpg)
STAKEHOLDERS
• MANUFACTURERS(GODREJ)• DEPARTMENT OF POST OFFICE• MICRO FINANCE INSTITUITIONS• SELF HELP GROUPS• END USE CUSTOMERS
![Page 10: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/10.jpg)
OTHER BENEFITS FOR BOP
• EMPLOYMENT OPPURTUNITIES THROUGH SELF HELP GROUPS
• VILLAGERS EARNING MONEY FOR DISTRIBUTING CHOTUKOOL.(COMMISSION)
![Page 11: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/11.jpg)
COMPETITION• MITTICOOL-MANSUKHANI PARAJPATI• NO ELECTRICITY REQUIRED• PRICE BETWEEN 2500-3000• TWO COMPARTMENTS• MADE OUT OF CLAY
![Page 12: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/12.jpg)
SWOT ANALYSIS
STRENGTHS• STRONG BRAND IMAGE• REDUCED OPERATIONAL COST• RELIABLE SUPPLY• POTENTIAL RURAL MARKET• INCOME GENERATOR
![Page 13: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/13.jpg)
WEAKNESS• CONSUMER BEHAVIOR PATTERN• PRICE CONSCIOUS PEOPLE• LESS KNOWLEDGE
![Page 14: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/14.jpg)
OPPORTUNITIES• UNTAPPED RURAL MARKET IN INDIA• POTENTIAL MARKET IN OTHER
DEVELOPING COUNTRIES
![Page 15: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/15.jpg)
THREATS• NO COMPETITORS• CAN NOT CUSTOMIZE
![Page 16: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/16.jpg)
SUGGESTIONS • EDUCATE THE BOP CUSTOMERS WHO ARE
STILL UNAWARE OF SUCH PRODUCT.• CREATE A NEW DISTRIBUTION ECOSYSTEM• CONVERSION OF MFIS TO LOGISTICS
PARTNERS
![Page 17: Team dcsmat chotukool](https://reader035.vdocuments.us/reader035/viewer/2022062708/558c2293d8b42aa82e8b4669/html5/thumbnails/17.jpg)
THANK YOU