Traceability MattersTraceability Matters

Kim GouldRebecca Schapiro

Laura HungerfordAmanda Gharghour

Networking for S356 Networking for S356 leads to a client!leads to a client!

TENSION POINT

““Ideating”Ideating”

Change the Change the conversation?conversation?

Why does traceability Why does traceability matter to you?matter to you?

Word map

Backup video play method – YouTube Link: http://www.youtube.com/watch?v=D78pag2F_0U

Conversation platformsConversation platforms

Day 0Day 0

Word mapWord map

CelebritiesCelebrities

InfluencersInfluencers

RESULTSRESULTS

Mention mapMention map

From this…From this…

……to this!to this!

…like Amanda G’s mom, or

even younger parents!

(Yes, Amanda G’s mom is now

attending her parties!)

Amanda Haas: Foodie, blogger,

and Chef Extraordinaire

Parents educate

their children

Children become parents who then influence their

own children

Parents influence

other parents and

peers

Amanda wants her blog to influence

parents on how to best feed their

families…

Farmer and his family

Amanda “G” (the

“child”)“I love the idea of supporting a

local farmer that is doing this for a living. I love establishing a

connection.”

“There are a couple of thousand people following my blog and I want to grow that

number.”

Amanda Haas as well as Amanda Haas as well as other foodie bloggers other foodie bloggers join the conversationjoin the conversation

The conversation evolution…

Thank you!Thank you!