team carambola
DESCRIPTION
Team Carambola (Jose Mello, Dan Peterson, Douglas Radecki, Jamie Riveria, Nik Rokop, Claudia Ruge) used the business framework Buying Experience to develop a workshop to innovate in the e-commerce space.TRANSCRIPT
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Team Carambola
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
March 5th 2012
![Page 2: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/2.jpg)
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
ABT is innovative in its store
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The Secret ShopperVIDEO
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
![Page 4: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/4.jpg)
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Problem Recognition
InformationSearch
Evaluation of Alternatives
PurchaseDecision
Post Purchase Behavior
The buyingprocess
![Page 5: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/5.jpg)
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Problem Recognition
InformationSearch
Evaluation of Alternatives
PurchaseDecision
Post Purchase Behavior
The buyingprocess
![Page 6: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/6.jpg)
Problem Recognition
Post Purchase Behavior
InformationSearch
Evaluation of Alternatives
PurchaseDecision
content sites search engines business sites deals and o ers reviews social media
E-commerce, a more involved buying process
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Problem Recognition
InformationSearch
Evaluation of Alternatives
PurchaseDecision
Post Purchase Behavior
![Page 7: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/7.jpg)
The ecommerce landscape
Catalogue-esque
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The ecommerce landscape
It is list of lists! I don’t need all this company information. -Secret Shopper 1 “”
Catalogue-esque
![Page 9: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/9.jpg)
The ecommerce landscape
Catalogue-esque
![Page 10: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/10.jpg)
The ecommerce landscape
Linking into social influence
Catalogue-esque
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The ecommerce landscape
Linking into social influence
Auction commerce
Catalogue-esque
![Page 12: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/12.jpg)
The ecommerce landscape
Linking into social influence
Auction commerce
Catalogue-esque
a social online experience
+
![Page 13: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/13.jpg)
Social Media does not reflect
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
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A social experience and interactions among customers on Amazon.
ABT’s business narrative online in social spaces such as Facebook.
- +Social interactionsUtilizing social media
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
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A top retailer, but not growing fast enough
of the Inc 5000 in overall sales from 2009
$310 million
10.7% growth
151st
of the Inc 500 in online sales from 2010
$195 million
10% growth
18% annual growth for
Top 500 internet retailers
39.5%growth39.5%
growth
4829th
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
We’re pushing our e-commerce business because we believe in e-commerce. -JOHN ABT, Co-President
“”
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Potential Impact on Abt Sales
+ 1% = + $3 million revenue
![Page 17: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/17.jpg)
How might we...
enhance the online experience.
Potential Impact on Abt Sales
+ 1% = + $3 million revenue
![Page 18: Team Carambola](https://reader033.vdocuments.us/reader033/viewer/2022051322/546271beaf7959fe1b8b7189/html5/thumbnails/18.jpg)
Day of the workshop
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
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Empathy building exercise
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
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Brainstorming through collage
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
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Mello / Peterson / Radecki / Riveria / Rokop / Ruge
Team collages
customization around shoppingpreferences
expert opinion
navigation & search
sort & compare