team bradford at mipim 08 presentation by stephen talboys bradford centre regeneration 9 th april...
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Team Bradford at MIPIM 08
Presentation by Stephen Talboys
Bradford Centre Regeneration
9th April 2008
MIPIM 08
• Record attendance (+ 12% on 07 = 29,318 )
• 3rd successive year for “Team Bradford”
• MIPIM is a key element of raising Bradford’s profile
• More emphasis this year on District developments
– And we met all our objectives
MIPIM 08 – a flavour
Quality speaker programme
Linda Barker
Bjorn Lomborg
Wayne Hemingway
Sir Bob Kerslake
Bradford’s objectives
• Build on a successful presence over 2 consecutive years
• “Up our game” considerably on the 2007 profile gained for Bradford and give
greater emphasis to the regeneration of the District
• Keep Bradford’s regeneration programme on the international property map
• Build on existing relationships with developers and investors, and make new
contacts. Quality rather than quantity.
• Showcase progress since MIPIM 2007 – update on existing developments
• Announce new developments and opportunities in the City and District
Meeting specific targets
• To achieve 45% contribution We achieved 55% with
to overall budget from 38 sponsors in total
sponsorship
• 10 of the sponsors to be We achieved 12within the Bradford District
Sponsors’ Review Breakfast Meeting being held on 2nd May from 8am
at Great Victoria Hotel, Bradford
Meeting specific targets
• To achieve 20 major pieces So far 45 major pieces achieved
of positive editorial coverage with a value in excess of
8 trade/national press and 12 in £127,400 equivalent in local/regional press advertising value (AVE) and
4,000,000 opportunities to see (OTS)
- And we expect more coverage over the coming months
Meeting specific targets
• To generate 25 meaningful Work in progress
follow up meetings and we will from the contacts we made achieve this
Contact analysis
• Total number – apartment and stand 607
• Apartment 515
• Exhibition Stand (business cards) 92
• De-duped 392
Contact analysis - % of contacts made by sector
• Developers 19.3%• Consultants 14.5%• Architects 12.1%• Solicitors 11.8%• Public Sector 10.0%• Property Agents 9.7%• Construction 8.5%• Banks/Finance 6.3%• Media 3.3%• Industry Bodies 2.7%• Other 1.8%
Serious developer interest being pursued
•More than 50 developers are being followed up
•More than 25 really promising conversations underway already •Great interest in our Masterplan progress, i.e. in the Big Six, Airedale, Manningham and the Canal Road
•Strong interest in being the developer of Exchange Court and/or the Business Forest
What our Sponsors have said
The quality and calibre of guests and representatives was high. Organisation was excellent, hospitality slick and professional
The set up was superb and the presentations were
very professional
The quality of the apartment is fantastic
The sponsorship provided the opportunity to network with other organisations focused on the success of Bradford
Bradford punched its weight and announced some major initiatives
Making major media announcements is something Bradford does betterthan most at MIPIM
What our Sponsors have said
Great support from Yorkshire Forward
The profile was incredibly high and a credit to Bradford Centre RegenerationIt was undoubtedly a
success and we look forward to working
with the Council
We felt proud to be associated with Bradford and fully appreciated the profile Team Bradford achieved for the City of Bradford
Bradford is an exciting place to be involved with right now and we were proud to offer our support
Bradford showed other Yorkshire Cities how to do it and they really sweated the asset of the apartment which is a fantastic facility and great location
A Gold Sponsor’s View
Jon Turner
