team bracelet presentation_v04
TRANSCRIPT
ITGM 709: Project 2
Bryan Yeh
Nathan Nash
Omar Mendez
Shortcomings of Current Wearables
1
2
3
limited and imrapctical functions
not a replacement for smart phones, just an extension
Hi-tech looking, unstylish
Our Product
multifunctional / practical for everyday tasks
independent eco-system, smartphone replacement
fashionable,inspired by hand-crafted pieces and fine jewelery
1
2
3
Nike Fuel Band$169
Fit Bit - Flex$99.95
Galaxy Wear$199
Motorola 360$249
Market PositioningMultifunctional
Single Function
Fitbit
Motorola 360
Our Product
Fuel Band
Galaxy Wear
$50 $350
Fitbit
Galaxy Wear
Functions
•Mobile authentication device(Identification. access and payment)
• mobile phone/SMS
• Smart home
• Agenda
• Navigation
• Music Player
• Media storage
• Exercice functionalities
• Biometrics (Health)
• Third party applications (dedicated app market)
• and more..
Potential Partners
Communication Payment
Multimedia Tech
Security
Smart Home
Car Industry
Luxury Version$350
Sport Version $150
Lifestyle Version$200
Target Market
Ages: 21-100
Income: 40k up
Individuals focused on:• Smart living
• Work facilitation
• Health
• Smartphone alternatives
• Fashion
1
2
3
Persona
33 years old / Male
“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him.”
1
manager / senior level status
Ambitious and self-driven
75k /year
Loves tennis and travel, reads Bloomberg
2
3
4
5
Blake Thompson
Story within the context of a commercial. Emphasizing the
functionality and fascination of the Device.
Story told in third person
Slice of life (told via fl ashbacks)
Focusing on goals without distractions
1
2
3
Our VideoFocused campaign for the Lifestyle version
Story within the context of a commercial. Emphasizing the
The Plot:
A day in the life of one of our users, from beginning to end driven by our product:
Routine Work Entertainment
1 2 3
Mobile authentication device
Exercice functionalities
Biometrics (Health)
SMS
Agenda
File Storage
Mobile Phone
Media Storage
VFX display
Coference Solution Hometheatre controller
Emotions Evoked
Confidence
In control Easiness
Convinience
Excitement
Sound
Routine
1 2 3
Work
Subject and environment
Lively music
Entertainment High-energy
music
Use different pairing sound to evoke emotions, letting audience feel the confidence and convinience and stay in excitment
Video Sample:
https://www.youtube.com/watch?v=ImutVsBk4qQ
Collateral Materials
Website listing all functionalities + styles1
Full Page ad for luxurious magazine
App store landing page
Physical sample of the luxury version
2
3
4