team bracelet presentation_v04

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ITGM 709: Project 2 Bryan Yeh Nathan Nash Omar Mendez

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Page 1: Team bracelet presentation_v04

ITGM 709: Project 2

Bryan Yeh

Nathan Nash

Omar Mendez

Page 2: Team bracelet presentation_v04
Page 3: Team bracelet presentation_v04

Shortcomings of Current Wearables

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limited and imrapctical functions

not a replacement for smart phones, just an extension

Hi-tech looking, unstylish

Page 4: Team bracelet presentation_v04

Our Product

multifunctional / practical for everyday tasks

independent eco-system, smartphone replacement

fashionable,inspired by hand-crafted pieces and fine jewelery

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Page 5: Team bracelet presentation_v04

Nike Fuel Band$169

Fit Bit - Flex$99.95

Galaxy Wear$199

Motorola 360$249

Page 6: Team bracelet presentation_v04

Market PositioningMultifunctional

Single Function

Fitbit

Motorola 360

Our Product

Fuel Band

Galaxy Wear

$50 $350

Fitbit

Galaxy Wear

Page 7: Team bracelet presentation_v04

Functions

•Mobile authentication device(Identification. access and payment)

• mobile phone/SMS

• Smart home

• Agenda

• Navigation

• Music Player

• Media storage

• Exercice functionalities

• Biometrics (Health)

• Third party applications (dedicated app market)

• and more..

Page 8: Team bracelet presentation_v04

Potential Partners

Communication Payment

Multimedia Tech

Security

Smart Home

Car Industry

Page 9: Team bracelet presentation_v04

Luxury Version$350

Sport Version $150

Lifestyle Version$200

Page 10: Team bracelet presentation_v04

Target Market

Ages: 21-100

Income: 40k up

Individuals focused on:• Smart living

• Work facilitation

• Health

• Smartphone alternatives

• Fashion

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Page 11: Team bracelet presentation_v04

Persona

33 years old / Male

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him.”

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manager / senior level status

Ambitious and self-driven

75k /year

Loves tennis and travel, reads Bloomberg

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Blake Thompson

Page 12: Team bracelet presentation_v04

Story within the context of a commercial. Emphasizing the

functionality and fascination of the Device.

Story told in third person

Slice of life (told via fl ashbacks)

Focusing on goals without distractions

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Our VideoFocused campaign for the Lifestyle version

Story within the context of a commercial. Emphasizing the

Page 13: Team bracelet presentation_v04

The Plot:

A day in the life of one of our users, from beginning to end driven by our product:

Routine Work Entertainment

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Mobile authentication device

Exercice functionalities

Biometrics (Health)

SMS

Agenda

File Storage

Mobile Phone

Media Storage

VFX display

Coference Solution Hometheatre controller

Page 14: Team bracelet presentation_v04

Emotions Evoked

Confidence

In control Easiness

Convinience

Excitement

Sound

Routine

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Work

Subject and environment

Lively music

Entertainment High-energy

music

Use different pairing sound to evoke emotions, letting audience feel the confidence and convinience and stay in excitment

Page 15: Team bracelet presentation_v04

Video Sample:

https://www.youtube.com/watch?v=ImutVsBk4qQ

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Collateral Materials

Website listing all functionalities + styles1

Full Page ad for luxurious magazine

App store landing page

Physical sample of the luxury version

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