Team 2 Kodak FunSaver Disposable Camera Redesign

“A picture makes a moment last forever, why not develop a camera that helps ensure earth lasts forever?”

The Team Johnathan Kitz Alexandre Blois Kevin Vanbramer Fernando Alvarez

Mission Statement

Make the Kodak camera as “eco-friendly” as possible.

Design and advertise the camera in a way that makes its positive impact on the environment obvious.

Keep the price nearly the same if possibly cheaper

Design towards a target audience of professional and amateur photographers.

Abstract People who practice photography as a

hobby or even professionally ALWAYS like to have disposable cameras around. Not only are they cheap and convenient but in the right hands they can take beautiful photos. Also these photographers get a lot of their inspiration from nature. We plan to develop a disposable camera that is eco friendly as possible and reflects that in its appearance and is also manufactured with these professional photographers in mind.

All these are photos taken with disposable cameras

Parts

Ideas Take away flash Self winding film Better grip Rechargeable battery Card board packaging 36 exposures film Better capacitor Smaller camera body Change color New lever winding system Flash “on/off” switch Add facts on the back of camera

    C O N C E P T S      

 IDEAS

Remove Flash

Self Winding Film

Better Grip

Rechargeable Battery

Cardboard Packaging

36 Exposures Film

Better Capacitor

Smaller Camera Body

Change Color

Lever Winding Mechanism

Flash On/Off switch

Add Facts on camera

SELECTION CRITERIA

                         

Easy to Use (10%)

  0 + + 0 0 0 + 0 0 + + 0

Eco Friendly (20%)

  + - - + + + 0 + 0 0 + +

Quality (10%)  - 0 + 0 0 + + - 0 0 0 0

Cost (Manufacturing) (10%)

  + - - + 0 0 - + 0 0 0 0

Cost (Purchasing) (10%)

  + - - + 0 - - + 0 0 0 0

Ease of Manufacturing (10%)

  + - - - - 0 0 0 0 - - 0

Consumer appeal (15%)

  - + + + + 0 + 0 + 0 + +

Aesthetics (15%)

  - + - 0 + 0 0 - + - + 0

RAW SCORE (>3)

1 -1 -3 3.5 5 2 1.5 1.5 3 -1.5 5 3.5

Customer Needs Not only does the camera need to be

eco-friendly, the customer needs to be made aware of this fact.

A durable camera that is quick and easy to snap pictures with.

A design that helps inspire the photographer with their work (not bland or boring).

How are We Going to Do It? New Package Material Rechargeable Battery Flash “on/off” button Aesthetic Redesign Marketing and Information Approach

Cardboard Packaging We decided to change the packaging to

cardboard because most plastics are difficult to recycle, and are made of petroleum.

The current design comes in a plastic bag as well as a cardboard sleeve.

Less materials means less expensive.

New Package Material We propose only

packaging in a cardboard box. It gets recycled with standard mixed office paper which for the consumer, is a commonly recycled material, unlike plastic.

Packaging The colors and information that are

currently in use would remain the same, but a “sticker” would be added to emphasize the fact that this camera is more sustainable than other ones with the following design.

(This would not really be a sticker, but it would be a print on the cardboard to make it more ecological and cheaper).

Research Done on Products:Rechargeable Battery

Rechargeable batteries cycle through 500-1000 charges.

Standard AA alkaline battery costs $0.39 A rechargeable NiMH AA battery costs $2.50 per

unit (if bought in a store, but an arrangement with a manufacturer can drastically cut the price at least 50%).

Even if the battery only lasts half of its life expectancy the cost still comes out to $0.01 per camera cycle.

Even if you include the small costs of electricity used during charging and the salary of the worker charging the batteries it would still turn out to be considerably cheaper to implement the rechargeable battery.

And it is eco-friendly!!

Rechargeable Battery Analysis In 20 years Kodak has recycled 1.5

billion cameras. If Kodak were to only save $0.05 to $0.10 per camera by using the recyclable battery, they could save 3.75 – 7.5 million dollars per year.

If they were to implement this idea they could lower the price of the camera and make their product more competitive, and capture a larger market share.

Rechargeable Battery Continued Based off of the research we have done

we decided to implement the rechargeable battery. Though the initial difficulty in logistics to implement this would be difficult to overcome, in the long run we would have a more affordable and sustainable product that brings more revenue.

Why Do People Choose Disposable Cameras? They are not worried about them

breaking. They are easy to carry around (no need

for protective casings etc.) Picture quality is actually very good

considering the price being paid.

Disposable Camera Picture Quality

The quality of the photograph depends much more heavily on the photographer than the camera.

Ansel Adams took his famous photo’s with cameras that were actually lower quality than disposable cameras in terms of optics but yet his photos sell for hundreds of dollars today.

Some photographers prefer carrying around only the disposable because all of the extra equipment only weighs them down.

“The most important

component to the

camera is the 12 inches behind it” –

Ansel Adams

What Do Consumers Do? Consumers do prefer buying eco-friendly

products over their less recyclable counterpart when given the choice.

When it comes down to it unfortunately, consumers almost always pick the LEAST EXPENSIVE of two options. Price turns out to be the deciding factor.

So what happens if a more eco-friendly product can be sold at the same price as its counterpart?

Everyone is Happy!

New Flash Switch We are directing our product towards

professional photographers and photographer hobbyists. We have discovered that many of these photographers only use flash at certain times. An easily accessible switch would allow them to switch flash on and off without even removing their eye from the camera finder.

In addition, there would be no need for a bulb to tell the user if the flash is on, you just check the switch, saving more energy.

Aesthetic Redesign Natural Colors!

Reflects economical

design!

Creative

& Artistic

!

Innovative and groundbreaking!

Adding Facts Directly to Camera. The achievements Kodak has made in terms

of their ability to recycle is very impressive, but we had to look up the facts on the internet to know exactly how impressive. We would put some of these facts on the back of the camera instead of the directions (which would be placed on the side instead) so that the average consumer has an idea of what Kodak does with their products. We believe this would make consumers feel better about using the product and ultimately buy the product more readily over competitors.

Conclusion For the nature enthusiast.

For the environmentally concerned. For the professional

Photographer.

For the

armatur

e hobbyist

.

We Propose!

The Kodak EcoCamOnly $4.49!!!

Questions?

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lightbox/#/photos/phillipmunafo/5350249586/in/photostream/lightbox/ http://www.Amazon.com http://batteryprice.com/alkalinebatteries.aspx http://www.greenbatteries.com/noname.html http://www.kodak.com http://www.p2sustainabilitylibrary.mil/p2_opportunity_handbook/

7_I_A_1.html http://www.ecologycenter.org/ptf/misconceptions.html