Samsung LED HDTVsTeam 19

Albert Chen, John FedoronkoKevin Lake, Bill Marting,

Jamie Zackavitch

LCD display with Light-emitting Diode (LED) backlighting

Ultra-slim (about 25mm) Wider color gamut and

better black & white contrast

Higher refresh frequency Internet@TV service Less power consumption More expensive Samsung was the first to

mass-market LED TV’s

Background

Business needs for project◦ Compete with Sony’s new OLED◦ Develop better line of TV’s

Understand how project relates to current needs of organization◦ Technology company that serves consumers◦ Maintain credibility as one of the top companies for TV’s

Decide if project would provide a good return on investment

Does the project benefit the consumers◦ New TV’s will provide better home entertainment ◦ Also energy efficient to save individuals money

Initiating

Develop a plan to have TV released by Super Bowl (97 million people watched Superbowl XLII)

Define the work and resources needed to engineer LED backlighting

Estimate costs to ensure the price is affordable by consumers

Plan risk managements for using a new technology

Planning

Samsung introduced their newest LED TV’s at the CES 2009 Expo

Newest iteration released on March 31th 2009 world wide, not just country specific

Samsungs advertises that LED TV’s are very energy efficient compared to standard CCFL TV’s

Changed all 6000,7000,8000 Series HDTV’s to LED with a newer low refresh rate compared to previous HDTV Models

Samsung also added Internet@TV, an online content service provided by Yahoo! to the new 7000/8000 Model

Execution

Make sure it is comparable with prices in the market of today Eco-conscious technology

◦ following the new trend towards a "greener environment“◦ requires 40% less power to operate than typical monitors their size◦ manufacturing process eliminates harmful paints and sprays (which allows for the

monitor to be more recyclable) Back-light performance

◦ functions to allow fast moving scenes to be clear◦ focused on making sure the widescreen did not distort or stretch the image

Focused on new design◦ LCD TV's were using a florescent light bulb to light liquid crystals for images; however,

did not allow for high definition for dark colors/images◦ decided to use LED's as a light source, which render much better quality of dark

colors/images◦ allows for users to use a widget in order to check stocks, see photos on Flickr, etc.◦ looked at previous models that were thick and created a slimmer model (allows for easy

mounting on walls) Problems

    -frame stuttering    -clouding issues

Monitoring & Controlling

Lessons Learned Report- In the lessons learned report Samsung looked back at the project and examined what they did wrong and right and how they handled the technical issues that affected the development of the LED LCD (including inadequate brightness across the entire screen, and overheating of the outside frames and light-guide plate).

Final Product Report- In the final product report Samsung looked at if the product met time, scope, and cost. They also look at the product review which overall received excellent reviews.

Closing