teacher) (052) · marketinp i, merchandising math, advertising, management, retail management, and...

DOCUMENT RESUME

ED 397 333 CE 072 218

TITLE Mississippi Curriculum Framework for FashionMarketing Technology (Program CIP: 08.0101--Appareland Accessories Mkt. Op., Gen.). PostsecondaryPrograms.

INSTITUTION Mississippi Research and Curriculum Unit forVocational and Technical Education, State College.

SPONS AGENCY Mississippi State Dept. of Education, Jackson. Officeof Vocational and Technical Education.

PUB DATE 30 Jul 96NOTE 55p.; For related documents, see CE 072 162-231.PUB TYPE Guides Classroom Use Teaching Guides (For

Teacher) (052)

EDRS PRICE MF01/PC03 Plus Postage.DESCRIPTORS Behavioral Objectives; *Clothing; Community Colleges;

Competence; *Competency Based Education; CoreCurriculum; *Distributive Education; EducationalEquipment; *Fashion Industry; Leadership; *Marketing;State Curriculum Guides; Statewide Planning;Technical Institutes; Two Year Colleges

IDENTIFIERS Mississippi

ABSTRACTThis document, which is intended for use by community

and junior colleges throughout Mississippi, contains curriculumframeworks for the course sequences in the fashion marketingtechnology programs cluster. Presented in the introductory sectionare a description of the p-ogram and suggested course sequence.Section I lists baseline competencies, and section II consists ofoutlines for each course in the sequence. Fashion marketingtechnology courses include the following: fashion designfundamentals, fashion marketing, product knowledge, textiles infashion, visual merchandising, buying, work-based learning in fashionmarketing technology, image and wardrobe consulting, and fashionsales direction. Related vocational-technical courses are as follows:marketinp I, merchandising math, advertising, management, retailmanagement, and entrepreneurship. Each course outline containssome/all of the following: course name and abbreviation; courseclassification; course description; prerequisites; and competenciesand suggested objectives. Recommended tools and equipment are listedin section III. Appended are lists of related academic topics andworkplace skills for the 21st century and student competency profile.(YLB)

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!A

PostsecondaryIP Vocational and Technical Education

1996

BEST COPY AVAILABLE

"PERMISSION TO REPRODUCE THISMATERIAL HAS BEEN GRANTED BY

TO THE EDUCATIONAL RESOURCESINFORMATION CENTER (ERIC)."

* July 30, 1996

MISSISSIPPI

CURRICULUM FRAMEWORK

FOR

FASHION MARKETING TECHNOLOGY

(PROGRAM CIP: 08.0101 APPAREL AND ACCESSORIES MKT. OP., GEN.)

5 POSTSECONDARY PROGRAMS 1996

Direct inquiries to:

Program CoordinatorMarketing and Related Technology

Office of Vocational and Technical EducationMississippi Department of Education

P. 0. Box 771Jackson, MS 39205

(601-359-3465)

For copies of this publicaton, contact:

Research and Curriculum UnitMississippi State University

P. 0. Drawer DXMississippi State, MS 39762

(601) 325-2510

Published by the:

Office of Vocational and TechnicalEducation

Mississippi Department of EducationJackson, Mississippi

1996

July 30, 1996

Research and Curriculum Unit forVocational and Technical Education

College of EducationMississippi State UniversityMississippi State, Mississippi

Mississippi State University does not discriminate on the basis of race, color,religion, national origin, sex, age, handicap/disability, or veteran status.

4

July 30, 1996

FOREWORD

In order to survive in today's global economy, businesses and industries have hadto adopt new practices and procedures. Total quality management, statisticalprocess control, participatory management, and other concepts of high performancework organizations are practices by which successful companies survive. Employersnow expect their employees to be able to read, write, and communicate effectively;solve problems and make decisions; and interact with the technologies that areprevalent in today's workplace. Vocational-technical education programs must alsoadopt these practices in order to provide graduates who can enter and advance inthe changing work world.

The curriculum framework in this document reflects these changes in the workplaceand a number of other factors that impact on local vocational-technical programs.Federal and state legislation calls for articulation between high school andcommunity college programs, integration of academic and vocational skills, and thedevelopment of sequential courses of study that provide students with the optimumeducational path for achieving successful employment. National skills standards,developed by industry groups and sponsored by the U. S. Departments of Educationand Labor, provide vocational educators with the expectations of employers acrossthe United States. All of these factors are reflected in the framework found in thisdocument.

Each postsecondary program of instruction consists of a program description and asuggested sequence of courses which focus on the development of occupationalcompetencies. Each vocational-technical course in this sequence has been writtenusing a common format which includes the following components:

c Course Name A common name that will be used by all community/juniorcolleges in reporting students.

o Course Abbreviation A common abbreviation that will be used by allcommunity/junior colleges in reporting students.

o Classification Courses may be classified as:Vocational-technical core A required vocational-technical course for allstudents.Vocational-technical elective An elective vocational-technical course.Related academic course An academic course which provides academicskills and knowledge directly related to the program area.Academic core An academic course which is required as part of therequirements for an Associate degree.

kJFashion Marketing Technology III

July 30, 1996

Description A short narrative which includes the major purpose(s) of thecourse and the recommended number of hours of lecture and laboratoryactivities to be conducted each week during a regular semester.

O Prerequisites A listing of any prerequisite courses that must be taken prior toor on enrollment in the course.

o Competencies and Suggested Objectives A listing of the competencies (majorconcepts and performances) and of the suggested student objectives that willenable students to demonstrate mastery of these competencies.

The following guidelines were used in developing the program(s) in this documentand should be considered in compiling and revising course syllabi and daily lessonplans at the local level:

o The content of the courses in this document reflects approximately 75 percentof the time allocated to each course. For example, in a four semester hourcourse consisting of 30 hours lecture and 120 hours of laboratory activitias,approximately 22 hours of lecture and 90 hours of lab should be taken by thecompetencies and suggested objectives identified in the course framework.The remaining 25 percent of each course should be developed at the localdistrict level and may reflect:

Additional competencies and objectives within the course related to topicsnot found in the State framework, including activities related to specificneeds of industries in the community college district.Activities which develop a higher level of mastery on the existingcompetencies and suggested objectives.Activities and instruction related to new technologies and concepts thatwere not prevalent at the time the current framework wasdeveloped/revised.Activities which implement components of the Mississippi Tech Prepinitiative, including integration of academic and vocational-technical skillsand coursework, school-to-career transition activities, and articulation ofsecondary and postsecondary vocational-technical programs.Individualized learning activities, including worksite learning activities, tobetter prepare individuals in the courses for their chosen occupationalarea.

o Sequencing of the course within a program is left to the discretion of the localdistrict. Naturally, foundation courses related to topics such as safety, tool andequipment usage, and other fundamental skills should be taught first. Othercourses related to specific skill areas and related academics, however, may besequenced to take advantage of seasonal and climatic conditions, resourceslocated outside of the school, and other factors.

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July 30, 1996

o Programs that offer an Associate of Applied Science degree must include aminimum 15 semester credit hour academic core. Specific courses to be takenwithin this core are to be determined by the local district. Minimum academiccore courses are as follows:

3 semester credit hours Math/Science Elective3 semester credit hours Written Communications Elective3 semester credit hours Oral Communications Elective3 semester credit hours Humanities/Fine Arts Elective3 semester credit hours Social/Behavioral Science Elective

It is recommended that courses in the academic core be spaced out over theentire length of the program, so that students complete some academic andvocational-technical courses each semester. Each community/junior college hasthe discretion to select the actual courses that are required to meet thisacademic core requirement.

o In instances where secondary programs are directly related to community andjunior college programs, competencies and suggested objectives from the highschool programs are listed as Baseline Competencies. These competencies andobjectives reflect skills and knowledge that are directly related to thecommunity and junior college vocational-technical program. In adopting thecurriculum framework, each community and junior college is asked to giveassurances that:

students who can demonstrate mastery of the Baseline Competencies donot receive duplicate instruction, andstudents who cannot demonstrate mastery of this content will be giventhe opportunity to do so.

o The roles of the Baseline Competencies are to:Assist community/junior college personnel in developing articulationagreements with high schools, andEnsure that all community and junior college courses provide a higherlevel of instruction than their secondary counterparts

o The Baseline Competencies may be taught as special "Introduction" coursesfor 3-6 semester hours of institutional credit which will not count towardAssociate degree requirements. Community and junior colleges may choose tointegrate the Baseline Competencies into ongoing courses in lieu of offeringthe "Introduction" courses or may offer the competencies through specialprojects or individualized instruction methods.

Technical elective courses have been included to allow community collegesand students to customize programs to meet the needs of industries andemployers in their area.

Fashion Marketing Technology

July 30, 1996

ACKNOWLEDGEMENTS

Team Members

Marilyn Van Court, MS Gulf Coast Community CollegeVickie Huggins, Northeast Community College

Alice Ann Sisco, Holmes Ridge land

Team Leader

Jo Ann Watts, Research and Curriculum Unit

OVTE Staff

Sondra Hardin, Program Coordinator, Marketing and Related Technology

Review Team

Practitioners: Educators:Yvette Loesche Marsha J. Cluff

J. MitchellCharlie Newmann

Jim DavidsonJo' n R. DixonDavid FieldsAnn H. HawkinsH.C. HillEdward JamesBowmar McGeehee

Technical Committee

Jesse McNeeceSheri NolanGerald RosshirtRay SimpsonSteven SmithLes Young

LIFashion Marketing Technology vii

4)

July 30, 1996

TABLE OF CONTENTS

Page

FOREWORD iii

ACKNOWLEDGEMENTS vii

FASHION MARKETING TECHNOLOGY PROGRAM DESCRIPTION 1

FASHION MARKETING TECHNOLOGY SUGGESTED COURSE SEQUENCE 2

SECTION I: BASELINE COMPETENCIES 5

SECTION II: CURRICULUM GUIDE FORFASHION MARKETING TECHNOLOGY 13

Fashion Marketing Technology Courses 15Fashion Design Fundamentals 17Fashion Marketing 18Product Knowledge 19Textiles in Fashion 20Visual Merchandising 22Buying 23Work-Based Learning in Fashion Marketing Technology 24Image and Wardrobe Consulting 26Fashion Sales Direction 27

Related Vocational-Technical Courses 29Marketing I 31Merchandising Math 32Advertising 33Management 34Retail Management 35Entrepreneurship 36

SECTION III: RECOMMENDED TOOLS AND EQUIPMENT 37

APPENDIX A: RELATED ACADEMIC TOPICS A-1

APPENDIX B: WORKPLACE SKILLS B-1

APPENDIX C: STUDENT COMPETENCY PROFILE C-1

Fashion Marketing Technology ix

Z../

July 30, 1996

PROGRAM DESCRIPTION


The Fashion Marketing Technology program of study is designed to providespecialized instruction in all phases of fashion marketing in order to preparestudents for careers such as manager, wardrobe consultant, buyer, salerepresentative, visual merchandiser, and fashion director. A combination ofclasswork and practical experience is stressed.

A Certificate of Fashion Marketing may be issued at the discretion of the localdistrict. The Associate of Applied Science Degree is earned upon successfulcompletion of the Fashion Marketing Technology program.

-Fashion Marketing Technology 1

July 30, 1996


SUGGESTED COURSE SEQUENCE

Baseline Competencies for Fashion Marketing Technology

FIRST YEAR3 sch Written Communications 3 sch Plective'

Elective 3 sch Plective'3 sch Marketing i (MMT 1113) 3 sch Product Knowledge3 sch Fashion Design (FMT 1223)

Fundamentals (FMT 1113) 3 sch Oral Communications3 sch Fashion Marketing Elective

(FMT 1213) 3 sch Textiles in Fashion3 sch Salesmanship (MMT 1313) (FMT 1313)

15 sch 15 sch

SECOND YEAR3 sch Humanities/Fine Arts 3 sch Buying (FMT 1233)

Elective 3 sch Elective'4 sch Visual Merchandising 6 sch Internship (FMT 2936)"

(FMT 2414) 3 sch Social/Behavioral Science3 sch Advertising (MMT 1323) Elective3 sch Math/Natural Science 3 sch Elective'

Elective3 sch Elective' 18 sch

16 sch

Students who lack entry level skills in math, English, science, etc., will beprovided related studies.Baseline competencies are taken from the high school Marketing and FashionMerchandising program. Students who can document mastery of thesecompetencies should not receive duplicate instruction. Students who cannotdemonstrate mastery will be required to do so.

2 Fashion Marketing Technology

t

July 30, 1996

Electives:Management (MMT 2213)Image and Wardrobe Consulting (FMT 2513)Merchandising Math (MMT 1413)Fashion Sales Direction (FMT 2613)Entrepreneurship (MMT 2513)Retail Management (MMT 2423)Computer ElectiveAccounting ElectiveOther instructor approved related technical course or academic course.Work-Based Learning in Fashion Marketing Technology (FMT 2936), Work-BasedLearning in Fashion Marketing Technology (FMT 2913), or Work-Based Learningin Fashion Marketing Technology (FMT 2923)

Fashion Marketing Technology 3_1_


July 30, 1995

SECTION I:

BASELINE COMPETENCIES

1 'i 5

July 30, 1996

BASELINE COMPETENCIES FOR FASHION MARKETING TECHNOLOGY

The following competencies and suggested objectives are taken from theMarketing I Section of the publication Mississippi Curriculum Framework forSecondary Marketing/Fashion Merchandising Program. These competenciesrepresent the baseline which was used to develop the community/junior collegeFashion Merchandising Technology courses. Students enrolled in postsecondarycourses should either (1) have documented mastery of these competencies, or (2)be provided with these competencies before studying the advanced competenciesin the Fashion Merchandising Technology program.

Baseline competencies may be integrated into existing courses in the curriculum ortaught as special "Introduction" courses. The "Introduction" courses may be taughtfcr up to six semester hours of institutional credit and may be divided into twocourses. If the baseline competencies are to be taught as "Introduction" courses,each course should be at least 3 credit hours. The following course number(s) anddescription should be used.

Course Name(s): Introduction to Fashion Marketing Technology, Introduction toFashion Marketing Technology I, or Introduction to Fashion Marketing Technology II

Course Abbreviation(s): FMT 100(3-6), FMT 1013, FMT 1023

Classification: Vocational-Technical Core

Description: These courses cont the baseline competencies and suggestedobjectives from the high school arketing/Fashion Merchandising curriculum whichdirectly relate to the community college Fashion Marketing Technology program.The courses are designed for students entering the community college who havehad no previous training or documented experience in the field. (3-6 semesterhours based upon existing skills for each student. May be divided into 2 courses fora maximum total of 6 hours of institutional credit.) (NOTE: *indicatescompetencies/objectives that apply to a 2 or 21/2 Carnegie Unit course in secondaryMarketing I)

Competencies and Suggested Objectives:

1 . Review educational, occupational, and leadership opportunities in MarketingEduc:ation.a. Review student rules and regulations for the local school.b. Research a specific job in mketing and present findings.c. Preview the career opportunities in Marketing Education.d. Update career/educational plans.

Fashion Marketing Technology 7

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July 30, 1996

e. Identify and describe leadership opportunities available from student youthorganizations (DECA).

Related Academic Topics (See Appendix A): C4, C6, S8Workplace Skills (See Appendix B): WP2

2. Define and analyze the marketing process in relation to modern society.a. Categorize marketing activities.b. Categorize items that are marketed.

* c. Review and analyze case problems to determine marketing conceptrequirements are met.

d. Explain the elements of the marketing concept.e. Describe production activities.f. Explain the nature of channels of distribution.

* g. Investigate the channels of distribution (if accessible in local area).h. Differentiate between the ultimate consumer and the industrial consumer.i. Describe production activities to include land, labor, capital.j. Differentiate between types of utilities.

* k. Analyze case problems pertaining to utilities.I. Explain the concept of market and market identification.Related Academic Topics (See Appendix A): C1, C4, C6, S8Workplace Skills (See Appendix B): WP2, WP3

3. Introduce economic fundamentals.a. Describe types of economic systems.b. Discuss the advantages and disadvantages of economic systems.

* c. Review economic systems.d. Comprehend the concept of supply and demand.e. Compare competition to include direct and indirect and price and

nonprice.f. Desc,...ibe benefits of competition.g. Describe types of business ownership.

* h. Interview an entrepreneur and report findings.i. Explain ways business can minimize risks.

* j. Identify and describe four methods of dealing with risks.k. Define and calculate profit.

* I. Review and demonstrate the profit principle.m. Define the concept of organized labor and business.Related Academic Topics (See Appendix A): C 1, C2, C4, C5, C6, M1, M6,M7, S8Workplace Skills (See Appendix B): WP1, WP6

4. Demonstrate human relations skills in business.a. Identify human relation skills as they relate to business.

* b. Analyze and practice intrapersonal skills as they relate to business.* c. Apply acceptable and expected personal traits in marketing.


July 30, 1996

d. Analyze and practice interpersonal and group skills as they relate tobusiness to include honesty, integrity, interest, enthusiasm, initiative,creativity, self-control, and acceptance of criticism.

Related Academic Topics (See Appendix A): C1, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP3, WP4, WP6

5. Explain the nature of effective verbal communication.a. Identify and prepare simple to complex written communications in

marketing situations.b. Practice oral communication skills in a businesslike manner in a variety of

situations.c. Practice listening, giving, and receiving directions.d. Review and apply written and oral communication skills in marketing

situations.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP3, WP6

6. Explain the nature of effective nonverbal communication.a. Define nonverbal communication.b. Demonstrate effective body language.c. Review and apply verbal and non-verbal communication skills.Related Academic Topics (See Appendix A): C3, C4Workplace Skills (See Appendix B): WP2, WP3, WP6

7. Compute accurately using basic and marketing math skills.a. Practice basic math skills.b. Complete basic math test and work problems to re-enforce skills.c. Complete the change making process.d. Complete sales slips, charge slips, refund slips, etc.e. Calculate miscellaneous charges.f. Compute retail prices.g. Reconcile a bank statement.h. Compute stock sales ratio.Related Academic Topics (See Appendix A): C1, C2, C3, C4Workplace Skills (See Appendix B): WP1

8. Describe the activities of sales people that can help make a sale and build aclientele.a. Classify buying motives.b. Utilize prospecting.c. Explain and demonstrate appropriate behavior for different customer

personality types.d. Define the role of special customer services.e. Identify the role of customer servicing.f. Identify proper telephone techniques.g. Process telephone and special orders.Related Academic Topics (See Appendix A): C1, C3, C4, C6Workplace Skills (See Appendix B): WP3, WP6


July 30, 1996

9. Identify and demonstrate the components or steps of the selling process toinclude pre-approach, approach, determining needs, presentation, handlingobjections, suggestive selling, closing the sale, and reassurance.a. Identify and demonstrate the steps of the selling process.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP3, WP6

10. Explain importance and benefits of proper product knowledge.a. Identify sources of product information.b. Discuss the importance of product substitution.c. Prepare a feature-benefit chart.Related Academic Topics (See Appendix A): Cl, C2, C6, M2, M7Workplace Skills (See Appendix B): WP2, WP3, WP6

11. Demonstrate the mechanics of closing a sale.a. Prepare a sales receipt and credit card slip.b. .Identify and demonstrate the steps in processing a sale with a credit card.c. Operate a cash register.d. Operate a cash register and perform enrichment exercises with cash

register math problems.e. Identify errors on a check.f. Prepare check-related activities.g. Explain the use of wrapping/packaging services.Related Academic Topics (See Appendix A): Cl, C2, C4, C6, M 1, M7Workplace Skills (See Appendix B): WP2, WP3, WP6

12. Maintain inventory systems.a. Complete stock records and counts.b. Complete inventory problems dealing with overages and shortages,

average inventory, inventory systems, etc.c. Describe the process of receiving and checking incoming stock to include

reserve, back stock, and forward stock.d. Explain the process of handling merchandise returns.e. Accurately complete various return/refund slips.f. Identify factors to reduce shrinkage.g. Define and list causes of shrinkage.Related Academic Topics (See Appendix A): C1, C2, C4, C5, M 1, M6, M7Workplace Skills (See Appendix B): WP1, WP2, WP6

13. Explain functions of store maintenance and housekeeping duties.a. Describe ways to handle store equipment properly.b. List and/or demonstrate safety precautions.c. Discuss types of accidents.d. Explain procedures for handling accidents.Related Academic Topics (See Appendix A): Cl, C3, C5, C6, S8Workplace Skills (See Appendix B): WP1, WP2, WP5, WP6

14. Explain the process of buying and pricing.a. Price and mark stock to include cost codes.


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July 30, 1996

b. Explain the use of mark downs; make and record price changes.c. Explain pricing policies.d. Discuss negotiating terms and conditions with suppliers.e. Complete purchase orders and invoices.f. Determine turnover rates and open-to-buy amounts.

* g. Perform activities related to pricing, marking, turnover rates, andnegotiations.

Related Academic Topics (See Appendix A): CI, C3, C4, C5, C6, Ml, M2,M6, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

15. Explain the importance and purpose of credit.a. Interpret and explain credit policies for both commercial and personal

credit.b. Explain the 3 C's of credit.

* c. Analyze various credit applications and make a recommendation toapprove or reject the application.

Related Academic Topics (See Appendix A): Cl, C5, C6, Ml, M7Workplace Skills (See Appendix B): WP2, WP3, WP6

16. Define and explain the role of advertising.a. Differentiate between promotional, institutional, and cooperative

advertising.b. List the reasons for advertising.

* c. Explore advertising and persuasion techniques.d. List the forms of advertising media and the advantages and disadvantages

of each.* e. Investigate the operations of media forms.

f. Describe the components of an advertisement.* g. Explain the components of a good ad and demonstrate with samples.

h. Differentiate between brand names, trade names, trademarks, andslogans.

i. List ways of determining advertising budgets.* j. Demonstrate ad budgets, milline rate, and cost per thousand.

Related Academic Topics (See Appendix A): Cl, C2, C5, C6, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

17. Define and explain the role of visual merchandising.a. Explain common types of displays.

* b. Explore principles of visual merchandising.c. Plan and/or schedule displays or themes using a promotional calendar.d. Create an appropriate display using the principles and techniques of

design.* e. Create and paint color wheels and color schemes to better understand the

element of color.


July 30, 1996

Related Academic Topics (See Appendix A): Cl, C2, C4, C6, M2, M4, M5,M7, S8Workplace Skills (See Appendix B): WP3, WP4, WP6

18. Conduct a job search.a. Identify sources of employment information.b. Explore employee skills needed to conduct a job search.b. Research occupational area to include skills, traits, employment

opportunities, opportunities for advancement, benefits, and wages.c. Participate in an interview to include proper dress and appropriate

grooming.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, Ml, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

19. Prepare written forms necessary for job acquisition/resignation.a. Write or update a resume or personal data sheet.b. Write a letter of application.c. Complete a job application form.d. Prepare a follow-up letter.e. Submit a letter of resignation.f. Review and demonstrate preparation of various written forms used for

acquiring a job and resigning from a job.Related Academic Topics (See Appendix A): C1, C3, C5, C6Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

20. Define entrepreneurship.a. State the advantages and disadvantages of entrepreneurship.b. Identify idea marketing strategies/mix.c Identify target market for entrepreneurship.Related Academic Topics (See Appendix A): Cl, C2, C4, C5, C6Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

21. Demonstrate understanding of financial statements.Related Academic Topics (See Appendix A): Cl, C2, C3, C5, MI, M2, M7Workplace Skills (See Appendix B): WP1, WP2, WP6a. Analyze a financial statement.

22. Differentiate between methods of financial loans.a. List and describe methods of financing loans.Related Academic Topics (See Appendix A): Cl, C2, C3, C5, Ml, M2, M7Workplace Skills (See Appendix B): WP1, WP2, WP6

23. Research and organize an entrepreneurship manual.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, M1, M2,M4, M5, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP4, WP5, WP6


July 30, 1996

SECTION II:

CURRICULUM GUIDE

FOR



July 30, 1996

FASHION MARKETING TECHNOLOGY COURSES

2 t

fashion Marketmg Technology 15

July 30, 1996

Course Name: Fashion Design Fundamentals

Course Abbreviation: FMT 1 1 1 3


Description: Examines factors influencing fashion color, line, and design. Includesapplications of principles of art to clothing creation and selection. (3 sch: 2 hr.lecture, 2 hr. lab)

Prerequisites: None


1. Recognize and describe commonly used clothing details.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5Workplace Skills (See Appendix B): WP6

2. Discuss historic clothing as it relates to the current fashion world.a. Recognize illustrations of fashion clothing for each decade, beginning with

the turn of the century.b Recognize clothing from major periods of history.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5Workplace Skills (See Appendix B): WP6

3. Complete a project demonstrating the elements and principles of design.a. Analyze clothing for details that change appearance of body proportions.b. Identify the basic silhouettes used in fashion design.c. Apply principles of color harmony to a variety of projects.d. Describe the psychological effects of different colors.e. Design a garment using computerized graphic design.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, S6Workplace Skills (See Appendix B): WP6


July 30, 1996

Course Name: Fashion Marketing

Course Abbreviation: FMT 1213


Description: An introduction to the fashion industry, including fashion terminology,nature of fashion, and the creating, manufacturing, and marketing of fashion.(3 sch: 2 hr. lecture, 2 hr. lab)

Prerequisites: None


1 . Recognize the fundamental concepts of consumer demand and fashion change.a. Explain the cyclical movement of fashion.b. Demonstrate a working knowledge of commonly used fashion terms.c. Identify and explain environmental influences that make and change

fashion.d. Illustrate the effect of world happenings on fashions.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP6

2. Trace the development, production, and marketing of textiles and fashionmerchandise from concept to consumer.a. Name and give examples of steps in the process of manufacturing

apparel.b. Identify and describe marketing activities that are particular to fashion

apparel.c. Compare and contrast domestic and foreign fashion industries.Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6, S2, S3Workplace Skills (See Appendix B): WP2, WP6

3. Complete a project illustrating the impact of fashion designers upon theindustry.a. Identify fashion design characteristics of individual fashion designers.Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP3

4. Explain career opportunities in the field of fashion marketing.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6Workplace Skill:: (See Appendix B): WP2, WP3, WP6

2 ti18 Fashion Marketing Technology

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Course Name: Product Knowledge



Description: Study of the buying function with emphasis on the origin andcomposition of products, methods of production, quality indicators, the sale ofmerchandise, and the care of merchandise. (3 sch: 2 hr. lecture, 2 hr. lab)

Prerequisites: None


1. Describe and differentiate materials used in various types of accessories.a. Describe the various metals and finishes of metals used in jewelry.b. Recognize various stones used in making jewelry.c. Identify popular types of fur.d. Identify grain characteristics of leather.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6, S2, S3,S4Workplace Skills (See Appendix B): WP2, WP6

2. Demonstrate ability to classify sizes and to determine proper fit and care formen's wear, ladies' wear, children's wear, and accessories.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, M3, S1,S2Workplace Skills (See Appendix B): WP2, WP6

3. Recognize quality features of apparel and accessories.a. Explain the 4 C's.used to describe precious gems and how they affect the

stone's value.b. Perform a quality feature analysis of selected types of apparel and

accessories.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, S4Workplace Skills (See Appendix B): WP2, WP3, WP6

4. Recognize common styles of accessories (shoes, handbags, and hats).Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2

)Fashion Marketing Technology A., .1 19

July 30, 1996

Course Name: Textiles in Fashion

Course Abbreviation: FMT 1 31 3


Description: Examination of fibers, yarns, fabric construction, finishes, and designas applied to the selection of clothing and household fabrics. (3 sch: 2 hr. lecture, 2hr. lab)

Prerequisites: None


1. Trace the development of fibers from their initial stages through theirmanufacturing into textile products.a. Recognize methods of dyeing fabric and identify advantages and

disadvantages of each.b. Recognize methods of prir ting on fabric and identify advantages and

disadvantages of each.c. Compare and contrast natural and man-made fibers.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, Ml, S2,S5, S8Workplace Skills (See Appendix B): WP1, WP2, Wp

2. Compile fabric samples showing basic fibers, yarrisl, construction, and finishes.a. Reproduce a color effect, demonstrating the weaves on design paper.b. Identify fabric characteristics based on fiber and construction.c. Examine fabrics to determine if yarns are spun of filament.d. Recognize the effects of different finishes on fabric.e. Use the computer and fabric samples to identify construction, fiber, and

fabric name.Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6, Ml, S2,S3, S5, S6Workplace Skills (See Appendix B): WP2, WP6

3. Match fabrics with their proper end uses and care.a. Determine durability of fabrics.b. Determine tests necessary to evaluate a fabric for a specific end use.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, Ml, S2,S3, S5, S8Workplace Skills (See Appendix B): WP2, WP6

4. Identify standards and legislation which affect textile products.a. Describe labeling of textile products.b. Interpret textile, information from tags/labels, advertisements, and II!

manufacturer's information.

20 Fashion Marketing Technology4)

July 30, 1996

Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP6

, -Fashion Marketing Technology 21

July 30, 1996

Course Name: Visual Merchandising



Description: Application of fundamental principles of design, perspective, and colortheory to advanced projects in merchandise presentation. (4 sch: 2 hr. lecture, 4 hr.lab)

Prerequisites: None


1. Plan and execute counter, window, and interior displays using the principlesand elements of design.a. Plan a floor move.b. Design store layout or a display using computer graphic design software.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6, M4Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

2. Perform display housekeeping using the specific rules necessary for upkeep ofdisplay of merchandise to maintain store appearance.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP1, WP2, WP6

3. Dismantle display using correct return principles and procedures to removecounter, window, and interior displays.Related Academic Topics (See Appendix A): C 1 , C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP6

4. Critique effects of various displays.Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP6


July 30, 1996

Course Name: Buying



Description: Study of the functions of the buyer within the retail operation includinglogical sequences for activities and information necessary for buying merchandise.(3 sch: 2 hr. lecture, 2 hr. lab)

Prerequisites: None


1. Describe the duties, traits, characteristics, and responsibilities necessary for asuccessful buying career.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP6

2. Examine management strategies used in buying decision making.a. Analyze and interpret sales records.b. Develop, analyze, and adjust a six-month merchandising plan as needed.c. Apply factors that influence assortment planning to buying situations.d. Apply principles of seasonal planning to buying situations.e. Apply principles of classification of merchandising assortment to buying

situations.f. Comparison shop using price, product features, and competitive

conditions to analyze competitors' merchandise.g. Explain the procedure followed during market visits as related to time,

budgets, working the various sections of the market, and negotiating withvendors.

h. Discuss unit control and factors effecting the accuracy of inventoryfigures.

i. Make buying decisions using computer simulations.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, Ml,M3, M6, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP4, WP6


July 30, 1996

Course Name: Work-Based Learning in Fashion Marketing Technology

Course Abbreviation: FMT 2913, FMT 2923, or FMT 2936


Description: Direct application of concepts, terminology, and theory of fashionmarketing. Students must be employed in a work environment where they will haveto solve problems as encountered in industry. (Credit is awarded at the rate of 1sch per 3 hr. externship.) (3-6 sch: 9-18 hr. externship)

Prerequisites: None


1. Apply technical skills needed to be a viable member of the work force.a. Prepare a description of technical skills to be developed in the work-based

learning program.b. Develop technical skills needed to be a viable member of the work force.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix B): WP1

2. Apply skills developed in other program area courses.a. Perform skills developed in other program area courses in the work-based

learning program.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix B): WP5, WP6

3. Apply human relationship skills.a. Use pro-active human relationship skills in the work-based learning

program.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix 8): WP3

4. Apply and practice positive work habits and responsibilities.a. Perform assignments to develop positive work habits and responsibilities.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix B): WP3

5. Work with instructor and employer to develop written occupational objectivesto be accomplished.a. Perform written occupational objectives in the work-based learning

program.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix B): WP6


July 30, 1996

6. Assess accomplishment of objectives.a. Prepare daily written assessment of accomplishment of objectives.b. Present weekly written reports to instructor in activities performed and

objectives accomplished.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix B): WP6

7. Utilize a set of written guidelines for the work-based learning program.a. Develop and follow a set of written guidelines for the work-based learning

program.Related Academic Topics (See Appendix A): C5, C6Workplace Skills (See Appendix B): WP6


July 30, 1996

Course Name: Image and Wardrobe Consulting


Classification: Vocational-Technical Elective

Description: Assessing and developing an appropriate client image for individuals ina variety of occupations and careers. Emphasis on solving figure problems, makeuptechniques, wardrobe coordination, and use of modeling techniques to imoroveimage. (3 sch: 1 hr. lecture, 4 hr. lab)

Prerequisites: None


1. Demonstrate an appropriate personal image utilizing proper colors, makeup,accessories, hair styles, and wardrobe.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, M4, S1,S6, S8Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

2. Demonstrate the basic steps and turns used in modeling.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP3, WP6

3. Understand the procedure for determining color coding for clients/customersand make appropriate wardrobe and makeup selections based on season.a. Assess facial and figure features of clients.b. Identify appropriate skin care procedures.c. Apply makeup correctly to enhance client's appearance for different

occasions.d. Select the correct hair style for different face shapes.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, S1, S6Workplace Skills (See Appendix B): WP2, WP3, WP6

4. Plan, coordinate, and present appropriate clothing for an occasion such as awedding, vacation, or work wardrobe.a. Prepare a figure analysis using a computer.b. Apply design principles to wardrobe selection and coordination.c. Suggest appropriate selections for basic wardrobe purchases.d. Recognize appropriate dress for different occupations and occasions.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, M4, Sl,S6Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

26 3' Fashion Marketing Technology

July 30, 1996

Course Name: Fashion Sales Direction


Classification: Vocational-Technical Elective

Description: Principles and application of retail sales promotion with emphasis onin-store activities, advertising, publicity, fashion shows, and other special events(3 sch: 1 hr. lecture, 4 hr. lab)

Prerequisites: None


1. Identify and locate specialized sources of fashion trend information.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP3, WP6

2. Demonstrate communication of f ashion information which could includeseasonal fashion merchandising seminars, or seasonal trend presentations.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP2, WP3, WP6

3. Plan a fashion promotion including appropriate calendars.a. Plan a fashion trend calendar.b. Develop a fashion advertising calendar.c. Plan a special event calendar.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, M1Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

4. Plan and evaluate a fashion show.a. Plan the staging, lighting, music, budget, theme, and promotional

activities for a fashion show.b. Select merchandise and models for a fashion show.Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6, Ml, S6Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6


July 30, 1996

RELATED VOCATIONAL-TECHNICAL COURSES

3 jFashion Marketing Technology 29

July 30, 1996

Course Name: Marketing I

Course Abbreviation: MMT 1 1 1 3

Classification: Related Vocational-Technical (From Marketing ManagementTechnology)

Description: Study of principles and problems of marketing goods and services andmethods of distribution from producer to consumer. Types, functions, and practicesof wholesalers and retailers and efficient techniques in the development andexpansion of markets. (3 sch: 3 hr. lecture)

Prerequisites: None


1 . Explain and analyze the significance of the marketing functions.a. Explain the marketing concept and how it is being broadened.b. Identify and analyze the sociocultural influence on consumer behavior.c. Contrast the industrial market with the consumer market, including the

marketing of goods, services, or ideas.d. Identify categories of segmentation variables and give examples of

specific variables in each category for segmenting the consumer market.e. Analyze the marketing mix variables over the life cycle of a product or

service.f. Explain and analyze the effect of supply and demand on the marketing

variables.g. Determine the characteristics of the competitive environments.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, MI, M6Workplace Skills (See Appendix B): WP2, WP4, WP6

3Fashion Marketing Technology 31

July 30, 1996

Course Name: Merchandising Math

Course Abbreviation: MMT 1413


Description: Study of the mathematical calculations involved in the merchandisingprocess. Fundamental principles and operations in buying, pricing, and inventorycontrol. (3 sch: 3 hr. lecture)

Prerequisites: None


1. Apply the mathematical calculations relating to the merchandising process.a. Define the duties and responsibilities of a merchandise manager and a

buyer.b. Calculate the cumulative markup figures and individual markup figures.c. Illustrate how to improve average markup with additional purchases.d. Apply effective pricing strategies for a retail environment.e. Identify and differentiate merchandise control systems employed by

retailers.f. Explain the difference between stock turn and capital turn.g. Develop a sales forecast.h. Analyze the interaction between sales and stock planning to ensure that

sales and stocks are balanced.i. Develop a six-month buying plan.j. Solve problems using ratios and proportions.k. Figure payroll withholding.I. Calculate shipping related terms.Related Academic Topics (See Appendix A): C1, C2, C3, C4, C5, C6, Ml, M2,M6, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP4, WP6

3


toJuly 30, 1996

Course Name: Advertising



Description: The role of advertising as a promotional tool. Topics included areproduct and consumer analysis, media selection, and creation of advertising. (3 sch:2 hr. lecture, 2 hr. lab)

Prerequisite: None


1. Plan, organize, execute, and evaluate effective promotion through massadvertising.a. Analyze and identify the target market for a promotion.b. Develop strategies for campaigns and individual advertising messages.c. Construct an advertising budget.d. Determine advertising costs from rate cards or other information.e. Determine what products to advertise and why.f. Determine logical media choices and contrast media choices.g. List sources for locating secondary information.h. Develop and prepare effective print and broadcast copy.i. Prepare copywriter's rough layouts for advertisement.j. Create an advertising campaign.

2. Analyze principles of design.a. Develop design with formal and informal balance.b. Develop color scheme.c. Develop design using exact repetition design, alteration design, and

progression design.Related Academic Topics (See Appendix A): C 1, C2, C3, C4, C5, C6, M 1, M6,M7, S1Workplace Skills (See Appendix B): WP1, WP2, WP3, WP6

Fashion Marketing Technology (...' 6 33

July 30, 1996

Course Name: Management



Description: Study of the basic principles and functions of management. Specialemphasis on planning, organizing, directing, staffing, and controlling. (3 sch: 3 hr.lecture)

Prerequisites: None


1. Analyze the functions of management.a. Identify and define the basic parts of the planning process.b. Identify and apply the major components of organizational design;

describe different kinds of organizational design.c. Identify and classify the basic motivational theories.d. Name and apply the major components of staffing.e. List and define the primary styles of leadership.f. List and analyze the elements of the communications process.g. Define the steps of the control process.h. Identify and apply the basic control methods and techniques.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6Workplace Skills (See Appendix B): WP1, WP3, WP4, WP6


July 30, 1996

Course Name: Retail Management



Description: Study of retailing processes, including functions performed, principlesgoverning effective operation, and managerial problems resulting from currenteconomic and social trends (3 sch: 2 hr. lecture, 2 hr. lab)

Perquisites: None


1. Examine strategies necessary for successful and efficient retail operations.a. Explain the role of retailing in the chain of marketing distribution.b. Analyze retail classification.c. Apply the retail mix in order to balance the business operation.d. Analyze trade area and elements of site location.e. Arrange physical facilities and design business layout.f. Analyze and evaluate a dollar control method of merchandise forecasting

and budgeting.g. Analyze a classification merchandising plan.h. Identify the stages in the development of a retail price strategy.I. Identify performance measures and discuss their importance.

2. Recognize effective use of visual merchandising techniques.a. Plan, assemble, maintain, and schedule displays with themes.b. Create common types of displays including price cards and lettering.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, Ml, M2,M6, M7Workplace Skills (See Appendix B): WP1, WP2, WP3, WP4, WP6

Fashion Marketing Technology 3 35

July 30, 1996

Course Name: Entrepreneurship



Description: Study of the development of a product or services idea and thecreation of an organization to further its growth (3 sch: 2 hr. lecture, 2 hr. lab)

Prerequisites: None


1. Develop a comprehensive business plan for creating a potential business.a. Identify major advantages and disadvantages associated with going into

business independently.b. Identify the advantages and disadvantages of franchising a product and

franchising an entir- business operation.c. Describe typical personal characteristics and experiences of

entrepreneurs.d. Explain financing alternatives for the entrepreneur.e. Identify factors involved in determining the location of a proposed

business.f. Describe the legal forms of organization.g. Develop a comprehensive plan for monitoring performance.Related Academic Topics (See Appendix A): Cl, C2, C3, C4, C5, C6, Ml, M2,M6Workplace Skills (See Appendix 8): WP1, WP2, WP6


July 30, 1996

SECTION III:

RECOMMENDED TOOLS AND EQUIPMENT

;L.4


July 30, 1996

RECOMMENDED TOOLS AND EQUIPMENTFOR POSTSECONDARY FASHION MARKETING TECHNOLOGY

1. Computer (1 per student) and access to lab2. Laser printer3. Display equipment to include:

a. Build-ups (5 per program)b. Bust forms (5 per program)c. Full forms (5 per program)d. Torso forms (5 per program)e. Full height wardrobe forms (5 per program)

4. Props for displays (5 per program)5. Counter displays (2 per program)

RECOMMENDED INSTRUCTIONAL AIDS/RESOURCES

EQUIPMENT

1. LCD panel or VGA (1 per program)2. Computer with laser printer (486 or upgrade) (1 per progfam)3. Access to copier (1 per program)4. Access to VCR and monitor (1 per program)5. Camcorder (1 per program)6. Cassette/CD player with dual recorder (1 per program)

RESOURCES

1. Word processing program2. Graphic program3. Instructional simulations



APPENDIX A:

RELATED ACADEMIC TOPICS

4 4

July 30, 1996

A-1

July 30, 1996

APPENDIX A

RELATED ACADEMIC TOPICS FOR COMMUNICATIONS

Cl Interpret wri en material.C2 Interpret visual materials (maps, charts, graphs, tables, etc.).C3 Listen, comprehend, and take appropriate actions.C4 Access, organize, and evaluate information.C5 Use written and/or oral language skills to work cooperatively to solve

problems, make decisions, take actions, and reach agreement.06 Communicate ideas and information effectively using various oral and written

forms for a variety of audiences and purposes.

EXPANDED TOPICS FOR COMMUNICATIONS

TOPIC Cl : Interpret written material.

C1.01 Read and follow complex written directions.C1.02 Recognize common words and meanings associated with a variety of

occupations.C1.03 Adjust reading strategy to purpose and type of reading.01.04 Use sections of books and reference sources to obtain information.C1.05 Compare information from multiple sources and check validity.C1.06 Interpret :terns and abbreviations used in multiple forms.C1.07 Interpret short notes, memos, and letters.C1.08 Comprehend technical words and concepts.C1.09 Use various reading techniques depending on purpose for reading.C1.10 Find, read, understand, and use information from printed matter or

electronic sources.

TOPIC 02: Interpret visual materials (maps, charts, graphs, tables, etc.).

C2.01 Use visuals in written and in oral presentations.02.02 Recognize visual cues to meaning (layout, typography, etc.).C2.03 Interpret and apply information using visual materials.

TOPIC 03: Listen, comprehend, and take appropriate action.

03.01 Identify and evaluate orally-presented messages according to purpose.C3.02 Recognize barriers to effective listening.C3.03 Recognize how voice inflection changes meaning.03.04 Identify speaker signals requiring a response and respond accordingly.03.05 Listen attentiv,dy and take accurate notes.C3.06 Use telephone to receive information.

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July 30, 1996

C3.07 Analyze and distinguish information from formal and informal oralpresentations.

TOPIC C4: Access, organize, and evaluate information.

C4.01 Distinguish fact from opinion.C4.02 Use various print and non-print sources for specialized information.C4.03 Interpret and distinguish between literal and figurative meaning.C4.04 Interpret written or cral communication in relation to context and writer's

point of view.C4.05 Use relevant sources to gather information for written or oral

communication.

TOPIC C5: Use written and/or oral language skills to work cooperatively to solveproblems, make decisions, take actions, and reach agreement.

C5.01 Select appropriate words for communication reeds.C5.02 Use reading, writing, listening, and speaking skills to solve problems.C5.03 Compose inquiries and requests.C5.04 Write persuasive letters and memos.C5.05 Edit written reports, letters, memos, and short notes for clarity, correct

grammar, and effective sentences.C5.06 Write logical and understandable statements, phrases, or sentences for

filling out forms, for correspondence or reports.C5.07 Write directions or summaries of processes, mechanisms, events, or

concepts.C5.08 Select and use appropriate formats for presenting reports.05.09 Convey information to audiences in writing.C5.10 Compose technical reports and correspondence that meet accepted

standards for written communications.

TOPIC C6: Communicate ideas and information using oral and written forms for avariety of audiences and purposes.

C6.01 Give complex oral instructions.C6.02 Describe a business or industrial process/mechanism.C6.03 Participate effectively in group discussions and decision making.06.04 Produce effective oral messages utilizing different media.C6.05 Explore ideas orally with partners.C6.06 Participate in conversations by volunteering information when appropriate

and asking relevant questions when appropriate.C6.07 Restate or paraphrase a conversation to confirm one's own

understanding.06.08 Gather and provide information utilizing dif ferent media.

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C6.09 Prepare and deliver persuasive, descriptive, and demonstrative oralpresentations.

RELATED ACADEMIC TOPICS FOR MATHEMATICS

M1 Relate number relationships, number systems, and number theory.M2 Explore patterns and functions.M3 Explore algebraic concepts and processes.M4 Explore the concepts of measurement.M5 Explore the geometry of one-, two-, and three-dimensions.M6 Explore concepts of statistics and probability in real world situations.M7 Apply mathematical methods, concepts, and properties to solve a variety of

real-world problems.

EXPANDED TOPICS FOR MATHEMATICS

TOPIC Ml: Relate number relationships, number systems, and number theory.

M1.01

M1.02

M1.03

M1.04M1.05

M1.06

M1.07

M1.08M1.09

Understand, represent, and use numbers in a variety of equivalent forms(integer, fraction, decimal, percent, exponential, and scientific notation)in real world and mathematical problem situations.Develop number sense for whole numbers, fractions, decimals, integers,and rational numbers.Understand and apply ratios, proportions, and percents in a wide varietyof situations.Investigate relationships among fractions, decimals, and percents.Compute with whole numbers, fractions, decimals, integers, and rationalnumbers.Develop, analyze, and explain procedures for computation and techniquesfor estimations.Select and use an appropriate method for computing from among mentalarithmetic, paper-and-pencil, calculator, and computer methods.Use computation, estimation, and proportions to solve problems.Use estimation to check the reasonableness of results.

TOPIC M2: Explore patterns and functions.

M2.01M2.02M2.03

M2.04M2.05

Describe, extend, analyze, and create a wide variety of patterns.Describe and represent relationships with tables, graphs, and rules.Analyze functional relationships to explain how a change in one quantityresults in a change in another.Use patterns and functions to represent and solve problems.Explore problems and describe results using graphical, numerical,physical, algebraic, and verbal mathematical models or representations.


July 30, 1996

M2.06 Use a mathematical idea to further their understanding of othermathematical ideas.

M2.07 Apply mathematical thinking and modeling to solve problems that arise inother disciplines, such as art, music, and business.

TOPIC M3: Explore algebraic concepts and processes.

M3.01 Represent situations and explore the interrelationships of numberpatterns with tables, graphs, verbal rules, and equations.

M3.02 Analyze tables and graphs to identify properties and relationships and tointerpret expressions and equations.

M3.03 Apply algebraic methods to Go lye a variety of real world andmathematical problems.

TOPIC M4: Explore the concepts of measurement.

M4.01 Estimate, make, and use measurements to describe and comparephenomena.

M4.02 Select appropriate units and tools to measure to the degree of accuracyrequired in a particular situation.

M4.03 Extend understanding of the concepts of perimeter, area, volume, anglemeasure, capacity, and weight and mass.

M4.04 Understand and apply reasoning processes, with special attention tospatial reasoning and reasoning with proportions and graphs.

TOPIC M5: Explore the geometry of one-, two-, and three-dimensions.

M5.01M5.02

M5.03M5.04M5.05

Identify, describe, compare, and classify geometric figures.Visualize and represent geometric figures with special attention todeveloping spatial sense.Explore transformations of geometric figures.Understand and apply geometric properties and relationships.Classify figures in terms of congruence and similarity and apply theserelationships.

TOPIC M6: Explore the concepts of statistics and probability in real worldsituations.

M6.01M6.02M6.03

M6.04

Systematically collect, organize, and describe data.Construct, read, and interpret tables, charts, and graphs.Develop an appreciation for statistical methods as powerful means fordecision making.Make predictions that are based on exponential or theoreticalprobabilities.

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July 30, 1996

M6.05 Develop an appreciation for the pervasive use of probability in the realworld.

TOPIC M7: Apply mathematical methods, concepts, and properties to solve avariety of real-world problems.

M7.01

M7.02

M7.03M7.04

Use computers and/or calculators to process information for allmathematical situations.Use problem-solving approaches to investigate and understandmathematical content.Formulate problems from situations within and outside mathematics.Generalize solutions and strategies to new problem situations.

RELATED ACADEMIC TOPICS FOR SCIENCE

Si Explain the Anatomy and Physiology of the human body.S2 Apply the basic biological principles of Plants, Viruses and Monerans, Algae,

Protista, and Fungi.S3 Relate the nine major phyla of the kingdom animalia according to morphology,

anatomy, and physiology.S4 Explore the chemical and physical properties of the earth to include Geology,

Meteorology, Oceanography, and the Hydrologic Cycle.S5 Investigate the properties and reactions of matter to include symbols,

formulas and nomenclature, chemical equations, gas laws, chemical bonding,acid-base reactions, equilibrium, oxidation-reduction, nuclear chemistry, andorganic chemistry.

S6 Explore the principles and theories related to motion, mechanics, electricity,magnetism, light energy, thermal energy, wave energy, and nuclear physics.

S7 Explore the principles of genetic and molecular Biology to include therelationship between traits and patterns of inheritance, population genetics,the structure and function of DNA, and current applications of DNAtechnology.

S8 Apply concepts related to the scientific process and method to include safetyprocedures for classroom and laboratory; use and care of scientific equipment;interrelationships between science, technology and society; and effectivecommunication of scientific results in oral, written, and graphic form.

EXPANDED TOPICS FOR SCIENCE

TOPIC S1: Explain the Anatomy and Physiology of the human body.

S1.01 Recognize common terminology and meanings.S1.02 Explore the relationship of the cell to more complex systems within the

body.

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July 30, 1996

S1.03 Summarize the functional anatomy of all the major body systems.S1.04 Relate the physiology of the major body systems to its corresponding

anatomy.S1.05 Compare and contrast disease transmission and treatment within each

organ system.S1.06 Explore the usage of medical technology as related to human organs and

organ systems.S1.07 Explain the chemical composition of body tissue.

TOPIC S2: Apply the basic biological principles of Plants, Viruses and Monerans,Algae, Protista, and Fungi.

S2.01 Identify the major types and structures of plants, viruses, monera, algaeprotista, and fungi.

S2.02 Explain sexual and asexual reproduction.S2.03 Describe the ecological importance of plants as related to the

environment.S2.04 Analyze the physical chemical and behavioral process of a plant.

TOPIC S3: Relate the nine major phyla of the kingdom animalia according tomorphology, anatomy, and physiology.

S3.01 Explain the morphology, anatomy, and physiology of animals.S3.02 Describe the characteristics, behaviors, and habitats of selected animals.

TOPIC S4: Explore the chemical and physical properties of the earth to includeGeology, Meteorology, Oceanography, and the Hydrologic Cycle.

S4.01 Examine minerals and their identification, preucts of the rock cycle,byproducts of weathering, and the effects of erosion.

S4.02 Relate the Hydrologic Cycle to include groundwater its zones, movement,and composition; surface water systems, deposits, and runoff.

S4.03 Consider the effects of weather and climate on the environment.S4.04 Examine the composition of seawater; wave, tides, and currents;

organisms, environment, and production of food; energy, food andmineral resources of the oceans.

TOPIC S5: Investigate the properties and reactions of matter to include symbols,formulas and nomenclature, chemical equations, gas laws, chemicalbonding, acid-base reactions, equilibrium, oxidation-reduction, nuclearchemistry, and organic chemistry.

S5.01 Examine the science of chemistry to include the nature of matter,symbols, formulas and nomenclature, and chemical equations.

A-8 4cj Fashion Marketing Technology

S5.02

S5.03

S5.04S5.05

TOPIC S6:

July 30, 1996

Identify chemical reactions including precipitation, acids-bases, andreduction-oxidation.Explore the fundamentals of chemical bonding and principles ofequilibrium.Relate the behavior of gases.Investigate the structure, reactions, and uses of organic compounds; andinvestigate nuclear chemistry and radiochemistry.

Explore the principles and theories related to motion, mechanics,electricity, magnetism, light energy, thermal energy, wave energy, andnuclear physics.

S6.01 Examine fundamentals of motion of physical bodies and physicaldynamics.

S6.02 Explore the concepts and relationships among work, power, and energy.S6.03 Explore principles, characteristics, and properties of electricity,

magnetism, light energy, thermal energy, and wave energy.S6.04 Identify principles of modern physics related to nuclear physics.

TOPIC S7: Explore the principles of genetic and molecular Biology to include therelationship between traits and patterns of inheritance; populationgenetics, the structure and function of DNA, and current applicationsof DNA technology.

S7.01 Examine principles, techniques, and patterns of traits and inheritance inorganisms.

S7.02 Apply the concept of population genetics to both microbial andmulticellular organism.

S7.03 Identify the structure and function of DNA and the uses of DNAtechnology in science, industry, and society.

TOPIC S8: Apply concepts related to the scientific process and method to includesafety procedures for classroom and laboratory; use and care ofscientific equipment; interrelationships between science, technologyand society; and effective communication of scientific results in oral,written, and graphic form.

S8.01 Apply the components of scientific processes and methods in classroomand laboratory investigations.

S8.02 Observe and practice safe procedures in the classroom and laboratory.S8.03 Demonstrate proper use and care for scientific equipment.S8.04 Investigate science careers, and advances in technology.S8.05 Communicate results of scientific investigations in oral, written, and

graphic form.


July 30, 1996

APPENDIX B:

WORKPLACE SKILLS

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July 30, 1996

APPENDIX BWORKPLACE SKILLS FOR THE 21ST CENTURY

WP1 Allocates resources (time, money, materials and facilities, and humanresources).

WP2 Acquires, evaluates, organizes and maintains, and interprets/communicatesinformation, including the use of computers.

WP3 Practices interpersonal skills related to careers including team memberparticipation, teaching other people, serving clients/customers, exercisingleadership, negotiation, and working with culturally diverse.

WP4 Applies systems concept including basic understanding, monitoring andcorrection system performance, and designing and improving systems.

WP5 Selects, applies, and maintains/troubleshoots technology.

WP6 Employs thinking skills including creative thinking, decision making, problemsolving, reasoning, and knowing how to learn.

Fashion Marketing Technology B-3

APPENDIX C:

STUDENT COMPETENCY PROFILE

,

July 30, 1996

IIFashion Marketing Technology C-1

Student:

STUDENT COMPETENCY PROFILEFOR FASHION MARKETING TECHNOLOGY

July 30, 1996

This record is intended to serve as a method of noting student achievement of thecompetencies in each course. It can be duplicated for each student and serve as acumulative record of competencies achieved in the program.

In the blank before each competency, place the date on which the studentmastered the competency.

Fashion Design Fundamentals (FMT 1113)

1. Recognize and describe commonly used clothing details.2. Discuss historic clothing as it relates to the current fashion world.3. Complete a project demonstrating the elements and principles of

design.

Fashion Marketing (FMT 1213)

1. Recognize the fundamental concepts of consumer demand andfashion change.

2. Trace the development, production, and marketing of textiles andfashion merchandise from concept to consumer.

3. Complete a project illustrating the impact of fashion designers uponthe industry.

4. Explain career opportunities in the field of fashion marketing.

Product Knowledge (FMT 1223)

1. Describe and differentiate materials used in various types ofaccessories.

2. Demonstrate ability to classify sizes and to determine proper fit andcare for men's wear, ladies' wear, children's wear, and accessories.

3. Recognize quality features of apparel and accessories.4. Recognize common styles of accessories (shoes, handbags, and

hats).

Fashion Marketing Technology C-3

Textiles in Fashion (FMT 1313)

July 30, 1996

1. Trace the development of fibers from their initial stages through theirmanufacturing into textile products.

2. Compile fabric samples showing basic fibers, yarns, construction,and finishes.

3. Match fabrics with their proper end uses and care.4. Identify standards and legislation which affect textile products.

Visual Merchandising (FMT 2414)

1. Plan and execute counter, window, and interior displays using theprinciples and elements of design.

2. Perform display housekeeping using the specific rules necessary forupkeep of display of merchandise to maintain store appearance.

3. Dismantle display using correct return principles and procedures toremove counter, window, and interior displays.

4. Critique effects of various displays.

Buying (FMT 1233)

1. Describe the duties, traits, characteristics, and responsibilitiesnecessary for a successful buying career.

2. Examine management strategies used in buying decision making.

Work-Based Learning in Fashion Marketing Technology (FMT 2913, FMT 2923, orFMT 2936)

1. Apply technical skills needed to be a viable member of the workforce.

2. Apply skills developed in other program area courses.3. Apply human relationship skills.4. Apply and practice positive work habits and responsibilities.5. Work with instructor and employer to develop written occupational

objectives to be accomplished.6. Assess accomplishment of objectives.7. Utilize a set of written guidelines for the work-based learning

program.

Image and Wardrobe Consulting (FMT 2513)

C-4

1. Demonstrate an appropriate personal image utilizing proper colors,makeup, accessories, hair styles, and wardrobe.

2. Demonstrate the basic steps and turns used in modeling.


July 30, 1996

3. Understand the procedure for determining color coding forclients/customers and make appropriate wardrobe and makeupselections based on season.

4. Plan, coordinate, and present appropriate clothing for an occasionsuch as a wedding, vacation, or work wardrobe.

Fashion Sales Direction (FMT 2613)

1. Identify and locate specialized sources of fashion trend information.2. Demonstrate communication of fashion information which could

include seasonal fash;on merchandising seminars, or seasonal trendpresentations.

3. Plan a fashion promotion inc,;uding appropriate calendars.4. Plan and evaluate a fashion show.


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