tea re-leaf presentation
TRANSCRIPT
Marketing Plan: Tea Re-Leaf Mask
Tea Re-Leaf Co. By Camila Stankevicius, Ekatarine Japaridze, Elize Kuralbek, David Lai
Mission Statement
“Tea Re-Leaf Co. is determined to provide an all natural under-eye-skin beauty product which focuses on above all service to our consumers, the customer lifetime value and give back to the community. “
Corporate Goals:
- Brand Awareness
- Maintain Customer
Satisfaction
- Lowest Production Costs
- Generate Sales Revenue
- Social Responsibility
- Market Share
SWOT Analysis
- 100% natural components- excellent sales staff with strong knowledge of the product- unique- immediate signs of improvement- convenient to use- cheaper than concealers, creams and surgeries- four times more minerals than in any other tea products- increasing number of tea drinkers
- little market presence
- low economies of scale
- small workforce
Strengths: Weaknesses:
Opportunities: Threats:
-corporate tie-ups/hotel/spa centres tie-ups
-expansion
- competitors: concealers, creams and surgeries
- decrease in tea consumption
- economic slowdown
- government regulations
Target Market
Canadian Men and Women
Main target market: Baby Boomers
Environmentally conscious customers
Product Strategy- 100% Natural Therapeutic tea eye-mask
- Eco-Friendly Packaging
- Corporate Social Responsibility
- Extending Product Life Cycle
Pricing Strategy
Demand Approach: Penetration Strategy Introductory Product – Requires Introductory Pricing
Demand Approach: Odd-Even Strategy Pricing to give consumers
Demand Approach: Target Strategy Consider retailers to determine pricing.
Demand Approach: Prestige Strategy
Cost Pricing Approach: Standard Markup Strategy
Profit-Oriented Approach: Target Profit Strategy Consider marketing objectives to determine unit revenue and cost per unit.
Competition Approach: Below-At Market Pricing Strategy
Promotion Strategy
- Distribution of Samples
- Groupon deals
- Google Ads
- Local Newspaper Ads
- Strategic Distribution
Evaluation and Control
- Measuring Monthly Accesses
on Official Website
- Customer Satisfaction Surveys
- Correct deviations