An Introduction to TDG Financial

©  All contents are the intellectual property of TDG Financial 2010

September 2010

‘Brand Engagement’ is TDG’s way of bridging the gap between what a business is offering and a client’s motivation to buy – aligning the two in a purchase window creates engagement and helps your marketing budget work more effectively.

Thanks for engaging with us

What we’re famous for...

Introducing...

Specialist financial integrated communications agency

Established since 1989

Highly experienced team of brand & marketing consultants, PR specialists, digital experts and creatives

National & international marketing communications

Proven track record of creating successful strategies, brands & communications that deliver results

Experience of..

Personal & commercial lines, Lloyd’s and London Market

Direct individual, corporate & affinity distribution

Intermediary distribution marketing

Delivering strategies & communications aligned to ROI

Effective marketing delivery to UK and overseas client sites

Developing digital solutions for the insurance industry

Public relations campaign execution

BRAND IDENTITY

PROPOSITION

Our Approach...

RESEARCH

INSIGHT

STRATEGY

PRCommunications StrategyPublic & Press Relations

Crisis ManagementLocal PR Coordination

ADVERTISINGMedia Planning & Buying

Integrated Campaign Development

Advertising Creative

CREATIVEAnnual reports

Flagship literatureProposition Collateral

NewslettersStyle guidelines

DIRECT COMMUNICATIONS

Direct StrategyCreative & Production

Fulfilment & Monitoring

EVENTS & EXHIBITIONS

Corporate eventsBespoke exhibition stands

Promotional itemsPre-&Post Show

Marketing

DIGITALDigital Communications Website Design & Build

Online Marketing & EmailSearch & Social MediaMultimedia Production

INTEGRATED COMMUNICATIONS

Communication Monitoring, Evaluation & ROI Reporting

Why TDG...

Unique blend of strategic marketing, creative, PR and digital communications

Insurance sector expertise (including London Market) and able to bring in experience from other sectors

Strong track record in dealing with clients‘ international operations - both in Europe and across the globe

Nimble, highly reactive agency with a keen focus on customer service

No juniors deal with clients - your account will be managed by those who pitch

Some of our client experience...

ACE EuropeanAIG DirectAcumusAmerican Express InsuranceAXA Travel InsuranceEurop AssistanceExpacareExpatriate HealthcareFirst AssistGoodhealth Worldwide (Aetna)Insurefor.comJardine Lloyd Thompson Monument Insurance BrokersPrimary Group

PoundGates Insurance GroupRock InsuranceSSPStrategic Insurance ServicesUK Underwriting

Others include:AWD Group PlcMan Group PlcTibra Capital ManagementSWIP (Scottish Widows)Imperius Asset ManagementSociete Generale...

A brief cross-section of our work...

Scottish Widows...

ClientOne of the UK’s most recognised financial services brands. Owned by Lloyds Banking Group since 2000

InvolvementCommissioned to develop a coherent and powerful sales strategy for business development through IFAs. Output included content development and copywriting, design for a suite of product information literature including brochures, 'sales aids' and 'reasons why' leaflet for discretionary IFAs

Pound Gates Insurance...

ClientRisk management and Insurance group providing services to corporate clients and insurance brokers

InvolvementDeveloped proposition around the child care insurance sector. Executed fully integrated campaign: print & online advertising as well as targeted communications to prospects and clients. Developed a fully e-commerce enable website - the first sector

AXA Travel Insurance & Ryanair...

ClientAXA Travel Insurance

InvolvementTDG is retained by AXA travel insurance to handle the marketing for their affinity agreement with Ryanair - mainly online although a number of offline projects have been undertaken. Activity involves strategic direction together with online campaign concept development, execution and reporting. TDG is also tasked with examining how travel insurance conversions can be increased within the Ryanair online flight booking process.

Rock Insurance...

ClientLeading UK travel insurance provider

InvolvementDevelopment of strategic marketing plan aligned with business objectives. Design and build of new website with fully integrated e-commerce capabilities and a range of corporate and product collateral

Man Investment Group...

ClientWorld’s leading alternative investment management business, delivering investment solutions to private and institutional clients

InvolvementTDG appointed exclusively as global corporate marketing agency. Successfully re-positioned Man Investments over a period of five years helping to increase group AUM to $44bn

Kaplan Financial...

ClientLeading educational and membership institute for the accountancy and tax industry

InvolvementSuccessful brand and proposition rationalisation and development led to creative application across a range of communication material and development of new website

Goodhealth Worldwide...

ClientInternational health insurance provider for expatriates with offices in the UK, Dubai, Miami, Shanghai, Hong Kong and Indonesia

InvolvementDelivered fully integrated marketing strategy and implemented activities across all global locations over a five year period. Output included all documentation, advertising, award-winning e-commerce website and all public relations activity.

AWD Group Plc...

ClientAWD (now AWD Chase de Vere) is one of the largest and most widely respected firms of independent financial advisers in the UK

InvolvementCommissioned to develop marketing strategy and plan for UK re-brand. Rollout included collateral development, advertising, direct marketing and sales support materials and culminated in successful merger with Chase de Vere after 3 years of involvement.

Expacare...

ClientInternational private medical insurer with office locations around the world

InvolvementStrategic marketing and proposition development role role driving activity across all global regions. Output included corporate advertising, website redesign and email, corporate collateral and PR.

Primary Group...

ClientLeading UK-based MGA

InvolvementStrategic marketing, brand development and digital marketing. Responsible for developing wholesale travel insurance marketing communications and affinity marketing, as well as creating micro campaigns

TDG were appointed by virtually all Primary Group companies including: Europea, Health for Industry, Primary Direct, Goodhealth, Rural Insurance and Monument

Canada Maritime...

ClientNorth American and European shipping line. Part of CP Ships

InvolvementDevelopment of international marketing strategy and new brand approach. Media planning & PR strategy and re-evaluation of GSA sales effectiveness and marketing. Multi-Channel & Execution Service Provision

Results included, brand repositioning to ‘North Atlantics’ Favourite Line’, with 120% uplift in sales & 85% uplift in GSA Sales becoming most profitable line in CP Ships portfolio

Tibra...

ClientAn independently owned and operated securities trading house

InvolvementDevelopment of key messages to make Tibra stand out in a crowded market and attract key trading talent. Output included new website, brochure and exhibition stand as part of a global recruitment launch.

©  All contents are the intellectual property of TDG Financial 2010

September 2010

Thank you for engaging with us