MSMEs Clusters Generation Based on Digital Business Ecosystems

Bogar García Martínez

Parallel Session 2.1: Cluster Models Worldwide. Unique Features, Common Challenges

18th TCI Global Conference

MSMEs Clusters Generation Based on Digital Business Ecosystems

Bogar García Martínez

Project participants:

Universidad autónoma de Aguascalientes

ICTEA (trainning for jobs)

SEDECO (State economic development agency)

Alumni from ICTEA established as entrepreneurs; micro, small and medium size. (MSMEs).

 

Traditional policies aimed at MSMEs incubation and consulting, have not yielded the expected results.

Vinculation-space, allowing the implementation of new methodologies,such as those directed to generate clusters of MSMEs based on digital business ecosystems.

Problems

The overall objective:

Generate MSMEs clusters based on competitive and sustainable digital business ecosystems in different occupations, from ICTEA training programs.

Specific Objectives:

1) Describe and explain the local development problems to integrate the cluster.

1A) Propose and implement the problem solutions, based on digital business ecosystems

2) Describe and explain the ecosystem sustainability problem in MSMEs cluster development. 2A) Propose and implement problem solutions

3) Describe and explain the public policies problems to generate clusters based on business ecosystems 3A) Propose problems solutions4) Describe and explain the digital business ecosystem gender problem (83% ICTEAs entrepreneurs are female).

4A) Propose problems solutions

5) Describe and explain the digital business ecosystem ITCs (information and comunication technologies) integration problems.

5A) Propose and implement problems solutions.

6) Describe and explain financial problems in generating digital business ecosystems to form MSMEs clusters

6A) Propose problems solutions.

Methodology;

Action-Research with a mixed qualitative and quantitative approach.

Data collection instruments, interviews, questionnaires.

A multidisciplinary team covers the different áreas (local development, sustainability, public policy, gender studies, information technologies, financial resources to support the cluster). in generating a digital business ecosystem to form clusters.

Business Ecosystem development

Research

14 blocks business model

Building prototypes as e-business

Research

Fourteen blocks business model

FRONT OFFICE

Entrepreneurs

STRATEGY

Clients Key resources Value

propositionDistribution

QaaCustomer

RelationshipManagement

incomes Expenses

key Contacts

Key activities

Strategic alliances

CompetitiveAdvantage

BACK OFFICE Social

ArchitectureTechnical

ArchitecturePerceptual

Architecture

Entrepreneurs

Digital Business Ecosystem

E-business

Business Model

 The Project-Research is conducted in three phases:

1) First phase: Design and construct the business models base of SMMEs digital business ecosystems (Prototypes)

2) Second Phase: business model Implementation by ICTEAs entrepreneurs to form a micro digital business ecosystem for research. 3) Phase Three: Multiply digital business ecosystem to form SMMEs cluster .

The prototypes were designed by students: Systems engineering, Industrial design Arquitechture Business Management. Funds research to built prototypes were from Fondo Nacional Emprendedor.

 The conclusion for partial results:

The methodology approach applied has been so far succesfull:• Design as the basis for a real tangible business, The

entrepreneur observes a real business. • Methodology implies a relation with the entrepreneur

in a simple non-technical language.• Separation Between front office and back office,

Allows the design of competitive, sustainable, business models.

Problem