tcc case. global sales meeting. cape town
DESCRIPTION
DAKO is a global company within cancer diagnostics with offices in 25+ countries. The global sales force of 260 people attended a 5 day kick-off in Cape Town. TCC organized all elements of the meeting. See case.TRANSCRIPT
Case
DAKO Global Sales Meeting Cape Town
Case
DAKO GSM
February 2-5
The Cullinan Hotel, Cape Town
CTICC, Cape Town
250 participants from all over the world
Objectives
Introduce the new CEO
Communicate the new business strategy
Communicate the new marketing activities
Motivate the sales force
Strengthen the corporate spirit
Give the participants a great experience in South Africa
TCC solved these tasks
Develop a total concept for the event
Find hotel and meeting facilities in Cape Town
Find venues outside the hotel
Develop and administrate an online registration system
Book and coordinate flights for all the participants
Develop all the AV acitivities
Brand all veneus and develop all information signs
Coordinate all ground transportation
And these….
Develop an opening show / intro of CEO
Develop concepts for 4 evenings – Welcome Party, President’s Dinner, African Dinner and Awards Dinner.
Develop and execute teambuilding activities – Photo safari, High-speed boating, Wine tasting tour, abseiling off Table Mountain, Kirstenbosch Botanical Gardens.
Develop concepts for mini happenings – activities to keep dynamics of meeting.
Develop all entertainment and musicians
Document all activities with photos
Location – Cape Town
Venues – The Culinan Hotel and CTICC
The Cullinan Hotel
Welcome Reception on Top of Table Mountain
Welcome Reception on Top of Table Mountain
Welcome Reception on Top of Table Mountain
Welcome Reception on Top of Table Mountain
Welcome Reception on Top of Table Mountain
Welcome Dinner at Africa Café
Welcome Dinner at Africa Café
Welcome Dinner at Africa Café
Day 1 – Opening Ceremony
Day 1 – Opening Ceremony
Day 1 – Opening Ceremony
Day 1 – CEO Welcome
Day 1 - Work
Coffee Breaks
Break – Networking time
Day 1 – President’s Club Dinner – Club members arrive in vintage cars
Day 1 – President’s Club Dinner at Rhode’s House
Rhode’s House is the former presidential home. Rhode’s House is the former presidential home. All presidents until Nelson Mandela lived here.All presidents until Nelson Mandela lived here.Mandela had several meetings here with Frederik de Klerk. Mandela had several meetings here with Frederik de Klerk.
Rhode’s House is the former presidential home. Rhode’s House is the former presidential home. All presidents until Nelson Mandela lived here.All presidents until Nelson Mandela lived here.Mandela had several meetings here with Frederik de Klerk. Mandela had several meetings here with Frederik de Klerk.
Day 1 – President’s Club Dinner
Day 1 – President’s Club Dinner
Day 1 – President’s Club Dinner
Day 1 – President’s Club Dinner
Day 2 – Teambuilding activities. Abseiling from Table Mountain
Day 2 – Teambuilding activities. Abseiling from Table Mountain
Day 2 – Teambuilding activities. High-speed boating
Day 2 – Teambuilding activities. High-speed boating
Day 2 – Teambuilding activities. Photo safari
Day 2 – Teambuilding activities. Photo safari
Day 2 – Teambuilding activities. Kirstenbosch Botanical Gardens
Day 2 – Teambuilding activities. Wine tasting
Day 2 – Teambuilding activities. WIne tasting
Day 2 – Pre-Dinner Drumming Session
Day 2 – Pre-Dinner Drumming Session
Day 2 – Pre-Dinner Drumming Session
Day 2 – Pre-Dinner Drumming Session
Day 2 – Dining under the Oak Tree at MOYO in Stellenbosch
Day 2 Dinner – MOYO in Stellenbosch
Day 2 – African Dinner at MOYO
Day 2 – Delicious African Dishes
Day 2 Dinner - MOYO
Day 2 Dinner - MOYO
The conference
The conference
The conference
The conference
The conference
Awards Dinner at Groot Constantia Vinyard
Awards Dinner - Cape Malay Ladies
Awards Dinner – Cape Malay Band
Awards Dinner – DAKO staff entering Groot Constantia
Awards Dinner – Pre-dinner Wine Tasting
Awards Dinner
Awards Dinner – Drinks in the Park
Awards Dinner – Seating Plan and Menu
Awards Dinner – At which Table Am I Sitting
Awards Dinner – Tables and room decorated in Cape Malay Style
Awards Dinner
Awards Dinner
Awards Dinner – Top Management – Gum Boot Dancing
Awards Dinner – Winning Team
Awards Dinner – Entertainment by Youth Group
Awards Dinner – a Joyful Evening
Awards Dinner – DAKO Dancing into the Night
Awards Dinner
Winning Team at Lukimbi Safari Lodge
Winning Team at Lukimbi Safari Lodge
Winning Team at Lukimbi Safari Lodge
Winning Team at Lukimbi Safari Lodge
Winning Team at Lukimbi Safari Lodge
Winning Team at Lukimbi Safari Lodge