BACKSLASH \

On 29/11/2006 10:00, “Diane Tangney” <dtangney@cawleynea-tbwa.ie> wrote:

Hi kevin:

Just on the train scribbling some thoughts on the intro.

Backslash is our random collection of thoughts, quotes, insights, facts, learnings and other interesting bits we’ve come across lately. You see, we find that sometimes something very small and seemingly random can often spark a bigger thought so for us, they all count, they all matter.

...and that made me think, is Spark a better name for it? What do you think?Its not too late is it?--------------------------Sent from my BlackBerry Wireless Handheld

On 29/11/2006 10:05, “kevin keenan” <kkeenan@tequila.ie> wrote:

The intro is actually one of the things I wanted to talk to you about yesterday. So... nice one, thanks. As regards the name - d’know, i still kind of like Backslash (plus I’ve already put rakes of backslashes in to it!)

On 29/11/2006 10:07, “Diane Tangney” <dtangney@cawleynea-tbwa.ie> wrote:

Backslash it is then ; )

--------------------------Sent from my BlackBerry Wireless Handheld

Anybody can play weird. What’s hard is to be as simple as Bach. Making the simple complicated is commonplace. Making the complicated simple -awesomely simple -that’s creativity.Charles Mingus. Jazz composer & bassist.

Web 1.0 was commerce

Web 2.0is people

CONSUMER AUDIENCEX X

People Kin Listening Openness Kindred Spirits Kinship Amateurs Global villages Conversations Deepening relationships Enriching others Dynamic movement Stories No ownership Not being sold to Creating attractors People Kin Listening Openness Kindred Spirits Kinship Amateurs Global villages Conversations Enriching others Dynamic movement No ownership Not being sold to Creating attractors Stories People Kin Listening Openness Kindred Spirits Kinship Amateurs Stories Global villages Conversations Deepening relationships Enriching others Dynamic movement No ownership Creating attractors Not being sold to Stories Global villages People Kin Listening Openness Kindred Spirits Kinship Amateurs Conversations Deepening relationships Enriching others Dynamic movement No ownership Not being sold to Enriching others Creating attractors Conversations People

The world is not made up of consumers & audiences.It’s made up of people. This is the New Vocabulary.

C O N D E N S E D

Andy Warhol’s15 minutes of famehave now become15 megs of fame

Form is replacing function in the design loop. Boxes on our walls, bricks in our pockets and bulky delivery systems will no longer suffice. We want style.

The wireless Mighty Mouse by Apple.

Media Meshing \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\When people begin experiences in one medium \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\then shift to another, and maybe another \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\in order to complement information, perspective and emotional fulfilment \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

STOp ADVERTISINg AND START ENgAgINg IN HONEST CONVERSATION

Media Meshing \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\When people begin experiences in one medium \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\then shift to another, and maybe another \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\in order to complement information, perspective and emotional fulfilment \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

online oxygen

online oxygen

life stage

Think Life Stage not Age

FlickrOverheardindublinWikipediaGetty ImagesYouTube Bbc.co.ukAer Lingus.comMy SpaceAnanova.comGoogle

10 Best Websites 2006

THERE ARE TWO TYPES OF PEOPLE IN THE WORLD

COMPLIFIERS

SIMPLIFIERS

WE LIKE SIMPLIFIERS

&

from bling...and has gone back to its roots

has taken an about face

david gensler, anterior insight

COMPLIFIERS

Cawley Nea public Vox pops reveal time and again:

It’s all about honesty & trust.

Stand up for what you believe in.

peash out.

\\\\TOP OF THE VOX POPS\\\\\

\\\\TOP OF THE VOX POPS\\\\\

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There was a time when the world looked to America for all things new, when American teens were the global trend setters...

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Have the looks, the house, the car, the job, the perfect partner,

have the life you want.

www.secondlife.com

8{tell me and i will forget.show me and i will remember.

involve me and i will understand

An elderly woman is choosing a toy for her grandson in the toy

section of a big department store. The woman stood gazing at

shelves stacked with boxes of robots, stunt characters and futur-

istic models. In her hands she held a box of toy soldiers, the ex-

pensive hand crafted ones that her husband and sons had played

with for years. Bewildered, she looked from the soldiers to the

robots shaking her head. The soldiers could be passed from gen-

eration to generation, but who would want to play with these

other toys once the fad had passed.

But there was no point in buying her grandson some thing

he didn’t want...

A little story

Berlin for boobs,

The Look

Prague for teeth

Thailand for mental health

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I travel not to go anywhere, but to go. I travel for travel’s sake. The great affair is to move.(Robert Louis Stevenson)

Do we feel guilty for not availing of cheap fairs and physically travelling to different countries?

goodbye frenchschool time \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

hello mandarin \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Margaret Mead

You’re more likely to get knocked down by a car on your way to purchase your lottery ticket than you are to win the lottery.

\\\\\\\\\\\\\ Men tend to look at money, job and then the company, whereas for women it’s company, job and then money \\\\\\\\\\\\

ADDICTED70% of all cars on Irish roads have 2000 or later registrations \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

TO NEW\\\\\\\\\\\\\\\\\One third of all houses in Ireland have been built in the last 5 years \\\\\\\\\\\\\\\\\\\\\

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Noam Chomsky.

42douglas adams(1952 - 2001)

i may not have gone where i intended to go, but i think i have ended up where i needed to be

whose goal is it anyway

The best goal of World Cup ’06 born out of team effort. Twenty five passes later it is the team that is remembered not the individual.

Whose goal is it anyway ?

Puttnam’s Law.That which is merely competent, or even good, is a point of departure, not a point of arrival.

IF YOU WANT TO BE INTERESTING,BE INTERESTED.

it’s more fun to be a pirate than to join the navy

steve jobs

At the 1968 Olympics Dick Fosbury challenged the conventional method of high jumping which was:THE ONLY WAY TO gO OVER THE BAR IS ON YOUR FRONT. His disruptive back-first jump not only won him a gold medal but revolutionised high jumping in a way that made all other techniques obsolete.

Disruption – if you follow the same rules as everybody else, the best you’ll do is arrive at the same place.Break a few rules and you might just get somewhere.

THE WORLD IS NOT DIVIDED INTO THOSE WHO HAVE IMAgINATION AND THOSE WHO DO NOT, BUT BETWEEN THOSE WHO STIMULATE THEIR IMAgINATION AND THOSE WHO DO NOT.

cawleynea-tbwa.ie