tbr it trends study

TBR

TECHNOLOGY BUSINESS RESEARCH, INC.

TBR Webinar Shifting Tides in ITThe Technological and Behavioral Change Drivers for IT03.22.12

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03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc.

• Smartphones are the fastest-selling new products in history.

• Tablets are the fastest-growing new products in history.

• Both hit the datacenter hard.

Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT

IT Trends 2012

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• Small iron – Ken Hyers• Medium iron – Ezra Gottheil• Big iron – Christian Perry

Ken Hyers

[email protected]

@kenhyers

Ezra Gottheil

[email protected]

@egottheil

Christian Perry

[email protected]

@ITwriter


The Cast

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… and some do• Some trains we see coming from a

long way off.• Some are moving very fast.• Keep your ear to the tracks (very

carefully).


Some things don’t change …

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The BIG PICTUREGrowing strategic role of IT in businessConstant connectivity

• More devices• More data

Windows 8 is coming …

2012: Year of decision• More storage• More analysis• More content• More network capacity• More complete solutions• More management & security solutions


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TBR’s study of IT decision makers at midsize and large businesses in North America found:

• Businesses look to technology to support more flexible work patterns.

• Mobile devices – tablets and smartphones – are well positioned to meet those needs.

• Mobile devices’ long-term implications are as much PC replacements as for how data is managed and consumed.


The competitive landscape of IT is changing

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• Microsoft Windows rules the roost – for now.

• iOS is resurgent, thanks to users increasingly turning to Apple.

• 2012/2013 is a make-or-break period for Microsoft: Apollo makes convergence possible – and will allow Microsoft to maintain dominance.


Microsoft Windows leads in PC, but Apple has built a beachhead through its mobile devices business

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• Apple’s iOS devices provide necessary levels of security and support enterprise-grade applications.

• IT departments see value in supporting iOS mobile devices.

• Enterprises are beginning to develop custom iOS apps.


As Apple rides waves of success from the iPad and iPhone, large enterprises are looking more favorably on Apple than ever

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• Android OS, like iOS, is making some inroads into large enterprises as RIM becomes a target for replacement.

• Despite end-user popularity, Android is perceived by IT as not enterprise-ready.


RIM’s weakness is an opportunity for Android, iOS and Windows

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• The total number of devices is increasing.

• The time spent connected is increasing.

• For both IT and vendors, they’re just devices.


Tablets aren’t cannibalizing PCs; they are PCs

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• More sizes, shapes, and, most important, operating systems.

• Data compatibility and interoperability is key.

• Microsoft is betting on a single OSto rule them all.


Devices drive diversity

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• For IT, the synchronization problem is on the horizon• Availability vs. security• Too many solutions• Ultimately, the device is irrelevant


Diversity drives synchronization

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• Waiting for W8o To decideo Not necessarily to have

• IT ♥ Apple

• But IT ♥ Microsoft, too


2012 is the year of decision

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• Big data has spawned new waves of innovation and productivity.

• The need to address and manage big data is becoming a higher priority.

• Social media, multimedia and continued Internet integration will make big data bigger.

• IT professionals demand effective technologies, such as fast, reliable storage.

Data is changing the IT landscape as we know it


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• Midsize organizations expect storage to be a top spending area in the next year.

• Large enterprises plan to increase storage spending far more than in any other area.

• Reliable, secure and cost-effective storage architectures remain a top priority.

• When every IT dollar counts, storage decisions become critical.


Limitless data fuels a big storage pipeline

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• Mainframes continue to evolve, but IT trends signal a move to other architectures.

• Many organizations are shifting from mature tech to future tech.

• More than half of IT professionals indicate plans to move applications away from mainframe servers.

• IT pros won’t hesitate to move to new technologies to help their businesses.

Future tech makes the move to datacenter a reality


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• IT buyers continue to funnel dollars into the x86 infrastructure.

• Half of mission-critical workloads run on x86 servers.

• Tight budgets will continue to place increased focus on dollar-friendly x86 machines.

Dollars, data increasingly define the surging server market


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Growing strategic role of IT in businessConstant connectivity

• More devices• More data

Windows 8 is coming …

2012: Year of decision• More storage• More analysis• More content• More network capacity• More complete solutions• More management & security

solutions

Returning to the BIG PICTURE


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Topic Research• IT Trends Report• Tablet Study• UltraBook Study• Datacenter Attrition to the Cloud Study

Quarterly Reports• Computing and Storage Benchmark (Desktops, Notebooks, Servers, Storage, Microprocessors)• Enterprise PC and Server Customer Satisfaction Surveys

Vendor Reports• Acer• Apple• Arrow• Avnet• Dell • EMC• Hewlett-Packard

• HTC• Huawei• IBM• Intel• Lenovo• LG• Motorola Mobility

• Nokia• Nvidia• Panasonic• RIM• Samsung• Sony• ZTE

Computing and Storage Resources


TBR

TECHNOLOGY BUSINESS RESEARCH, INC.

About Us

Technology Business Research is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors.

Serving a global clientele, TBR provides timely and accurate market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996.

To learn how our analysts can address your unique business needs, please visit our website or contact us today.

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This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.

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tbr it trends study

Technology

behavioral

technology

large enterprises

tbr webinar

shifting tides

devices

data

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