taz actiontrack - fun, engaging and experiential learning - april 2016
TRANSCRIPT
Team Action Zone (TAZ)
ActionTrack
Learning madefun, engaging and experiential
April 2016
Why TAZ?● Preferred solution provider for
location-based experiences– Corporate events
– Mobile learning
● Innovator of the multi-purposeActionTrack platform– Multiple ways to use, fun & serious
– Designed for several customer segments
– One app to experience everything
TAZ – Brief history● 2010: TAZ start-up was founded
● 2011: TAZ received Quality Innovation Award from the President of Finland
● 2012: TAZ TrezrHunt game was chosen as the Finnish Sports Product of the year 2011
● 2013-2015: ActionTrack platform is available for licensing globally in several customer segments. In 2015, TAZ has licensees in over 40 countries.
● 2014-2015: TAZ Go Team (white label use of ActionTrack) is the best-selling product in the world's largest event organizer network, Catalyst Global– See http://www.goteam.guru and http://treasuretrails.london/
● 2015: TAZ ActionTrack is used in all levels of education in Finland (primary to adult)
– TAZ has also signed the first deals with global sales and content partners
ActionTrack● ActionTrack is a service that allows TAZ partners to create
various activities that are experienced with mobile devices.
ActionTrack web tool
● ActionTrack offers easy-to-use graphical web tool for creating, publishing, monitoring and analyzing the activities.
ActionTrack mobile app
● Users can join all activities using just one free-to-install app available for iOS/Android phones and tablets.
ActionTrack in four steps
Multi-purpose platform With ActionTrack you can create any
type of dynamic experiences, for example:
• Interactive multimedia• Tests and puzzles• Real-time competitions• Interactive stories
• Games & adventures
• Location-based experiences like treasure hunts, campus guides, guided walks, data collection and so on
Platform with many stregths
User interaction & experience● User may activate various multimedia experiences by:
– Clicking on icons on the mobile phone / tablet screen– Scanning QR-codes– Going to specific places (GPS checkpoints)
● ActionTrack multimedia experience may include e.g.:– Series of info and answer screens– Different storylines based on user actions/answers– Dynamic change of the content and options at any time– Guidance to specific places outdoors (arrow & map)– Interaction between the organizer and the users (real-time results,
chat, evaluation, feedback, exchage of virtual objects and so on)
Screenshots (web tool)Template editor Task/multimedia editor
Users' answers view Answer statistics view
Screenshots (mobile app)
Gamification● ActionTrack offers various
ways to build fun and engaging elements to activities via ”gamification”.
● The basic ActionTrack features enabling gamification are listed on the right.
– Interactive multimedia– Points– Timekeeping– Randomness– Virtual objects– Conditional access (levels)– User decisions– Goals– Results– Ranking lists– Rules and logical entities– Surprises– Chat
Interactive stories● ActionTrack enables creation of
versatile interactive stories– Users are placed within a story – their
decisions affect the storyline
– One can create stories to be experienced both indoors and outdoors
– Stories may be location-based or location-independent (=one can experience them anywhere)
– Create an interactive story yourself or contact TAZ & partners for tailor-made exclusive stories
Story examples● ”My Day as a Rabbit”: A mini-
adventure targeted at elementary schools. By performing different types of small tasks, you will learn interesting facts about the lives of rabbits and hares.
● ”Captain Sully's Treasure Map”: Time machine takes you to the past where your goal is to go through deserts, forests, valleys and other places and find the treasure of the pirates.
● “The Man Who Died Twice” is a complicated murder mystery targeted for adults and older students.
ActionTrack in school education● Schools are using ActionTrack for:
● Adding physical exercise to learning● Gamification● Phenomenon-based learning (mixing
subjects)● Teamworking (social skills development)● Offering fun and motivating ”breaks” from
conventional learning
● Further reasons to use ActionTrack:● Co-teaching ● Differentiation● Supportive teaching● Additional teaching
DIY and professional content● ActionTrack allows teachers (and students) to create
various learning activities themselves (DIY)
● The is also professionally made content available for ActionTrack, for example ”Exercise Ace” books with QR codes that activate physical exercise games. Professional content may be purchased/ordered from TAZ partners.
Additional material
ActionTrack use examples in Finland
● The following pages list use examples of ActionTrack in Finnish primary schools, high schools and universities during 2014-2015.
Primary Schools● City orienteerings & multimedia orienteerings (finding
places based on various clues and getting familiar with the environment)
Primary Schools● Motivating pupils to learn via gamification (collecting
points and awards from challenges and tasks)
● Bringing team work and physical exercise as part of learning other subjects, such as mathematics and languages
● Taking theory into practice by taking class outdoors to visit actual physical locations (buildings, plants)– Teaching history and biology by
experiencing
Primary Schools● Guidance to a specific place (e.g. a sports venue)
Primary Schools● Providing school area safety information for pupils and
staff (e.g. meeting points and location of safety equipment)
● Engaging way to offer physical and healtheducation classes
● Phenomenom-based learning (learning by doing)
● Converting normal class to ActionTrack class(variation to normal school day)
● International cooperation with other schools(creating activities for visiting schools)
Primary Schools● Guided route taking pupils to visit different places to collect
practical information● Getting familiar with school buildings, area and its surroundings
(for example open days for visitors)● Organizing a class with several activity
checkpoints that pupil teams visit guidedby ActionTrack
● Exams with results available immediately● Mixing several subjects into one learning
experience● Easy collection of feedback● Orientation through adventure
Primary Schools● Audio guides
● ActionTrack learning experiences provided by third parties
● Case example: Competition for pupil teams from several schools, who developed learning games for each others– Process description:
● Teachers described the basic capabilities ofActionTrack
● Pupils designed the game logic on paper● Teachers gave feedback to the game designs● Pupils started to develop the game with
ActionTrack web tool● Teachers assisted pupils in the implementation● Pupils tested the games in practice● Teachers published the games for everybody
High Schools and Universities● Information of points of interests on domestic and
international field trips
High Schools and Universities
● Learning by applying theory in practice● Collection of feedback● Different way to carry out teaching
and exams● Experience tool for adventure and
travel education● Research tool for data collection and
analysis
High Schools and Universities● Campus and surrounding area introduction for exchange
students
High Schools and Universities● Walking meetings to wake up and inspire the participants
● Team formation using both ActionTrack web tool and mobile application
● Campus area guide andguidance
● Tool for teacher education
● Experience application forvarious events organizedby student associations
● Induction training for staff