tawkon lecture at carmel ventures
DESCRIPTION
tawkon - mobile application designTRANSCRIPT
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| Carmel Ventures 14.01.11
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| Carmel Ventures 14.01.11
• Management: Extensive mobile & telecom experience
• operating Nov 2008
• Working with a leading RF lab
• Funded by Israeli, US & Canadian private investors
• Patent pending technology
• Participating in cellular radiation research (US)
• Platforms supported: BlackBerry, Android, iPhone (soon…)
About us
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| Carmel Ventures 14.01.11
About us
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| Carmel Ventures 14.01.11
tawkon is a unique approach to handling public concerns of mobile
radiation
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| Carmel Ventures 14.01.11
Drive Safely Eat Wisely Talk Responsibly
tawkon is a unique approach to handling public concerns of mobile
radiation
reduce exposure… without reducing usage
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| Carmel Ventures 14.01.11
How it all started…
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| Carmel Ventures 14.01.11
How it all started…
Startup Tawkon gave me a sneak-peak developer build of what I believe is the most important app on my iPhone. What does is do? It analyzes the cellular radiation your iPhone
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5 | Now keep talking...
Let People See Radiation
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6 | Now keep talking...
Take Action
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7 | Now keep talking...
Know It Worked
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8 | Now keep talking...
Avoid Cumulative Exposure
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9 | Now keep talking...
Help Others
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10 | Now keep talking...
During a Call
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11 | Now keep talking...
Over Time
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Building tawkon for iPhone (first version)
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• Parallel Processes: Development vs. DesignScope Refinement:
Early Documents -> Application MapUser Flow
ReviewSchematic DesignVisual DesignDevelopment Team
Integration
Building tawkon for iPhone: outline
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Brand Identity
Scope Refinement
User Flow Review
Schematics Design
Visual Design
Production
Initial Prototyping
PDR / MRD
PDR / MRD Final
Infra / BL Prototype
UI Mockups
Dev. & Integration
Parallel Processes: Development vs. Design
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18 | Carmel Ventures 14.01.11
Brand Identity
Scope Refinement
User Flow Review
Schematics Design
Visual Design
Production
Initial Prototyping
PDR / MRD
PDR / MRD Final
Infra / BL Prototype
UI Mockups
Dev. & Integration
Parallel Processes: Development vs. Design
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• Defining the brand & product look & feel
• Choosing the top messages to consider in the following
processes
Outcome:
• LogoVisual languageProduct guidelines
Brand Identity
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20 | Carmel Ventures 14.01.11
Brand Identity
Scope Refinement
User Flow Review
Schematics Design
Visual Design
Production
Initial Prototyping
PDR / MRD
PDR / MRD Final
Infra / BL Prototype
UI Mockups
Dev. & Integration
Parallel Processes: Development vs. Design
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S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions
Outcome:
• Removed ~30% of planned features
• Detailed map of precise user flows
• Final PDR / MRD
Scope Refinement / User Flow Research
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22 | Carmel Ventures 14.01.11
Brand Identity
Scope Refinement
User Flow Review
Schematics Design
Visual Design
Production
Initial Prototyping
PDR / MRD
PDR / MRD Final
Infra / BL Prototype
UI Mockups
Dev. & Integration
Parallel Processes: Development vs. Design
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Schematic Design
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Schematic Design
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25 | Carmel Ventures 14.01.11
Brand Identity
Scope Refinement
User Flow Review
Schematics Design
Visual Design
Production
Initial Prototyping
PDR / MRD
PDR / MRD Final
Infra / BL Prototype
UI Mockups
Dev. & Integration
Parallel Processes: Development vs. Design
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• Choosing a visual theme
• Aligning with platform & technology limitations
• Define animations
Outcome:
• Designed screens
Visual Design
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Visual Design
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28 | Carmel Ventures 14.01.11
Brand Identity
Scope Refinement
User Flow Review
Schematics Design
Visual Design
Production
Initial Prototyping
PDR / MRD
PDR / MRD Final
Infra / BL Prototype
UI Mockups
Dev. & Integration
Parallel Processes: Development vs. Design
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Production & Dev. Integration
• Multiple iterations
• Getting the production items ready-made to
development needs
• Performance optimizations
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tawkon for BlackBerry
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• Main Task: Changing interaction - from touch to keyboardRetaining
the look & feel of the brandThe ProcessMinimal SchematicsVisual
DesignProductionIterative Integration
Building tawkon for BlackBerry: outline
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tawkon for Android
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• Platform ResearchScope RefinementSchematic Design (revisiting
work from tawkon for iPhone)Visual Design (planning for good citizen
+ refining designs)
• Production
Building tawkon for BlackBerry: outline
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• tawkon & nascent brainstormed possible implications of tawkon running in the
background
• Different behaviors interaction styles were considered
• New platform, new questions:
• How does the app interact with other apps?
• How do notifications look?
• Where are the settings ?
• Widgets ?
• What are the best practices?
• What are the platform guidelines?
Outcome:
• Acquiring the toolbox in order to make design decisions
Platform Research
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Schematic designs were refined based on iPhone’s to accommodate
background running, notifications, Android guidelines best
practicesSpecial care was given to being ‘good citizen’ on Android,
as well as using native controls UI elements where possible.
• Outcome:Application full mapUI use cases mapMust have reference
for developer
Schematic Design
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(images of major tawkon for Android screens)
Visual Design
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• Shortening development
timeCompressing assetsGetting best
performanceMinimal memory
footprintRetaining quality
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Production
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thank you