tau 413 agribusiness work experience programme [0+7
TRANSCRIPT
8/8/2019 Tau 413 Agribusiness Work Experience Programme [0+7
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TAU 413 AGRIBUSINESS WORK
EXPERIENCE PROGRAMME [0+7]
INDUSTRY INTERNSHIP- RELIANCE FRESH
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SYNOPSIS
INTRODUCTION
STORE OPERATIONS
y CATEGORY MANAGEMENT
y PROCUREMENTy CPC
y D & L
STORE VISIT
ACTIVITIES DONE CONCLUSION
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RELIANCE FRESH
Vision- With a vision to generate inclusive growth andprosperity for farmers, vendor partners, small shopkeepers andconsumers, Reliance Retail Limited (RRL), a subsidiary of RIL,
was set up to lead Reliance Group¶s foray into organized retail.
Reliance has expanded in 85 cities around 14 states.
Currently there exist around 560 retail outlets
A typical reliance fresh is approximately 3000-4000 sq.ft &caters a catchement area 2-3 km
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ORGANIZATION STRUCTURE
Zone business head
Tamilnadu karnataka kerala
Chennai &
pondicherry
Madurai &
trichy
Coimbatore,
salem &tirpur
Category procurement
Assistant categorymanager
Cc managerMandi people
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STORE OPERATION
procurement
City processing center Retail outlet
Category
management
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C ATEGORY MANAGEMENT:
Agribusinessactivities D & L
Operations Marketing
Categoryoperations
Demand projection
Price benchmarking
Daily indenting
Decision making
Movement of merchandise
from stores & warehouse
Sales
Planogram execution
Price display
Promotional offersVisual merchandising
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ROLES OF CATEGORY MANAGER:
Accountable for the profit of his category.
Vendor management.
Coordination with procurement team.
Daily indent coordination.
Promotions.
Price benchmarking.
SKU listing & updating.
Dump management.
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PROCUREMENT
Indent from categorymgr is given to CC mgr
CC mgr informs the farmers
about the next dayrequirement
Price band fixation andprocurement starts from 7 am
Sorting/grading /weighing/barcodeing
Farmers are givenimmediate payment
Quality of products is checkedby the CC manager
The produce is loaded in thetrucks & sealed
The sealed trucks are thensent to CPC
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ROLE OF CC MANAGER
Organize farmers through meetings
Maintain a record of registered farmers
Check for quality.
Maintainence of records like STN, receipt
cum weighment slip, JJ form.
Reconciliation of daily accounts
Check for new arrivals.
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In case of any shortage of products the
procurement manager will negotiate with thevendors in the local market for consisitent
supply.
The procurement manager also bench marksthe price of local market & other competitors.
Checks for new arrivals
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CPC- CITY PROCESSING CENTRE
Location puzal,
Area ± 47000sqft
Capacity ± 90 metric tones
Rent ± Rs.10/ sqft.
Main operation distributing the products
from CC to stores
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FUNCTIONS
Unloading the products from the truck
starts at 10pm 2 am
Weighing at inbound area.
Checking the arrived crates as per the STN.
Grading the products by sampling method.
Allocating the product as per the allocation
sheet.
Barcodeing of the produce
Despatching the products to the designated
stores 5am
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INFRASTRUCTURE AT CPC
Cold room ² 5 mt capacity
Ripening chamber- 5 with 18mt capacity
BOPT, weighing machine, stacker, barcoder ,
Inbound docks-7
outbound docks-8
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D & L
Distribution and logistics is mainly consist of
primary & secondary transportation.
The major document maintained by them is JJform & STN for rechecking the quantity of
produce on arrival at stores & CC
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STORE VISIT
Location north usman road
Area ± 4500sqft
F & V 334 sqft
Customer walkins 20/
hr Assortments ± 42 vegetables, 29 fruits
Labours 15 F&V 8
Crates received normal 126 weekends 220
Total sales 47527567.84 No of customers/year 224792
Average sales/customer 211.43
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ACTIVITIES
Competitor analysisVisit to food bazaar, kovai palamudir nilayam,
kovai palamudir cholai, heritage to check
their way of display, quality, price bench
marking.
Planogram execution of the planogram.
Arranged all the articles acording to the
given plan.
Indenting ± learnt how to indent the
materials based on the past sales data,
maintainence of dump registering, mark
down of the products using SAP & RETALIX
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CONCLUSION
During our industrial tieup
programme with RRL we were exposed
to all the retail operation carried out
in a retail industry.We were trained and exposed to all
the departments that helps in the
effective functioning of reliance
retail.
Thus, we gained field level exposure
and were also subjected to corporate
culture and working environment.
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By,
Aashika
Archana.VDevaki.T
Divya.S
Gowthame.
S