tatsat sa store in hauz khas,a socially conscious store
DESCRIPTION
a small setup contributing to a large causeTRANSCRIPT
TATSAT
FASHION RETAIL MANAGEMENT,
BY RITUPARNA NEOG,NIFT,MFM-1
Mon - Sat: 10:00 am - 9:00 pmSun: 12:00 pm - 9:00 pmMon - Sat: 10:00 am - 9:00 pmSun: 12:00 pm - 9:00 pm
Address :E-50/3 ,Hauz Khas, New Delhi -110016Contact :Tatsat2972gmail.com
INTRODUCTION Tatsat in Sanskrit means ‘all that eternally exists’. Located amidst the hustle bustle of posh Hauz Khas
Market in South Delhi A ‘Socially Conscious Store’with focus on triple
bottom line. Started on the eve of International non-violence day
October 2, 2006 . Prashant Narang, 29 years old, is the brain behind the venture.
First partnership was formed on Orkut,with Community Friendly Movement (CFM) .
A collaboration struck between CFM and Tatsat.
LOCATION
Traffic flow –priviledge of being located in one of the posh locales of Delhi
Accessibility through mass transit-place is close to both Green Park and Hauz Khas metro and also to Hauz Khas and Greenpark bus station
Availability of manpower-available manpower in the locality.It even offers internship programmes to students from design,communication or retail background
Local legislations-adheres well Complementing and competing stores
RETAIL MIX ELEMENTS
the elements used by retailers to satisfy their customers' needs and wants
Type of merchandise sold Variety and assortment of merchandise Level of customer service Price of merchandise Promotion
TYPE OF MERCHANDISE SOLD
TARGET MARKET: residents of Hauz Khas as well as
neighbouring ones from South Delhi
mostly affluent and fashion conscious people
Niftians
The type of merchandise sold should be in line with the target market
Basically,the store offers sarees, accessories,gift items, beauty care products.
VARIETY AND ASSORTMENT
Stationary category Accessories Jewellery Personal care Aromatherapy Ceramics and
wooden Textile category
Variety denotes breadth & Assortment denotes depth of the merchandise.
CUSTOMER SERVICE
Customer communication
Gift wrapping Free Gifts Credit and debit card
services Atmospherics
Well planned store layout
Customer complaint feedback is taken
Customer walk in register maintained
Air conditioned store Alterations done
PRICING
CATEGORY JEWELLERY PAPER PRODUCTS PERSONAL CARE AROMATHERAPY TEXTILES BAGS
PRICE RANGE(RS.) 40-22000 50-1000 55-500/700 35-1500 500-1200 150-2000
The pricing is a bit more than usual stores as the store caters specifically to eco-friendly and handmade stuffs
PROMOTION(IN THE WORDS OF TATSAT) Be a conscious consumer!
* Be aware of the impact of your purchase on your health and happiness and the environment around you!* Switch to sweatshop free products so that your purchase does not contribute to child labour or labour exploitation!* Unplug from the standard media, marketing and advertisements; think rationally while spending money.
PROMOTION
Retail discount Gift items Special event Delivery Alterations Parking Contests
Customer convenience Gift-wrapping Return policies Consumer information
booklets / displays / graphics
Rebate
Tatsat organizes events and exhibitions like ‘Aadi’ and ‘Teejbazaar’It has a page on both facebook and twitter for social networking.Green consumer day is celebrated by Tatsat by organizing many events and competitionsTatsat provides gift vouchers in the denominations of Rs.250-500
STORE OPERATIONS
Daily Store Management Opening and Closing hours:mon-sat,10am-9pm ,sun-12pm -9pm Loss prevention and safety:well maintained like,for glass items
‘Bubble Wrap’is used,personal care products in a refrigerator. Store standards
Cleaning guidelines:The store is cleaned everyday,once in a week through cleaning is carried out
Maintenance guidelines followed for each product category Product Management
Merchandise replenishment is carried out once in a month for sarees,Paper products are replenished once in fifteen days
Lost and found items are handled carefully Visual merchandising: the store doesn’t use much mannequins ,
the different categories are placed in an arranged manner.
STORE OPERATIONS
Customer Buying Process Customer walk-in register is maintained to note
down the feedback,suggestion and opinions of the customer
A comfortable and easing buying process as the staff is cooperative
Store Layout-loop layout
STORE LAYOUT OF TATSAT
DISPLAY
DISPLAY
DISPLAYDISPLAY
DISPLAYDISPLAY
STAIRS
MIRROR
DISPLAY
ENTRANCE& EXIT
COUNTER