1. TATA

• Presented by

Mr. KUMAR RAMA SHANKAR

2. TATA GROUP PROFILE

The Tata Group comprises 96 operating companies in seven business sectors:

information systems and communications;

engineering; materials;

services; energy;

consumer products; and

chemicals.

The Tata Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations.

3.

The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2005-06 of $21.9 billion (Rs 967,229 million), the equivalent of about 2.8 per cent of the country's GDP, and a market capitalisation of $55.1 billion.

Tata companies together employ some 2,46,000 people.

The Group's 28 publicly listed enterprises among them stand out names such asTata Steel ,Tata Consultancy Services ,Tata MotorsandTata Tea have a combined market capitalisation that is the highest among Indian business houses in the private sector, and a shareholder base of over 2 million

The Tata family of companies shares a set of five core values: integrity, understanding, excellence, unity and responsibility.

4. Purpose

At the Tata Group their purpose isTo improve the quality of lifeof the communities they serve.

They do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities.

This requires them to grow aggressively in focused areas of business.

Their heritage of returning to society what they earn evokes trust among consumers, employees, shareholders and the community.

The Tata name is a unique asset representing leadership with trust.

5. Milestones 1868 TheTATA Group was founded by Jamsetji Nusserwanji Tatain the mid 19th century, a period when India had just set out on the road to gaining independence from British rule. 6. 1874The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles. 7. 1902 The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903. 8. 1907 The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912. 9. 1910 The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up . 10. 1911 The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning. 11. 1912 Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917 The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils. 12. 1932Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. 13. 1939

Tata Chemicals, now the largest producer of soda ash in the country, is established

14. 1945

Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products.

Tata Industries is created for the promotion and development of hi-tech industries.

15. 1952Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme. 1954 India's major marketing, engineering and manufacturing organisation, Voltas, is established. 16. 1962

Tata Finlay (now Tata Tea), one of the largest tea producers, is established.

Tata Exports is established. Today the company, renamed Tata International, is one of the leading export houses in India.

17. 1968 Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons . 18. 1970

Tata McGraw-Hill Publishing Company is created to publish educational and technical books.

Tata Economic Consultancy Services is set up to provide services in the field of industrial, marketing, statistical and techno-economic research and consultancy.

19. 1984Titan Industries a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) is set up to manufacture watches.1991 Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.) 20. 1995

Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.

21. 1996 Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.Tata Indicomdelivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers. 22. 1998 Tata Indica India's first indigenously designed and manufactured car is launched by Tata Motors, spearheading the Group's entry into the passenger car segment. 23. 1999The new Tata Group corporate mark and logo are launched.2000 Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group. 24. 2001

Tata AIG a joint venture between the Tata Group and American International Group Inc (AIG) marks the Tata re-entry into insurance.

(The Group's insurance company, New India Assurance, was nationalised in 1956).

The Tata Group Executive Office (GEO) is set up to design and implement change in the Tata Group and to provide long-term direction.

25. 2002

The Tata Group acquires a controlling stake in VSNL, India's leading international telecommunications service provider.

Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues.

Titan launches Edge, the slimmest watch in the world.

Idea Cellular, the cellular service born of a tie-up involving the Tata Group, the Birla Group and AT&T, is launched.

Tata Indicom, the umbrella brand for telecom services from the Tata Teleservices stable, starts operations.

26. 2003 Tata Motors launches CityRover Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003. 27. 2004

Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.

TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.

28. 2005

Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .

VSNL acquired Tyco Global Network, making it one of the world's largest providers of submarine cable bandwidth.

Tata Sons completes 60 years of Tata operations in the US.

The Taj takes over management of The Pierre, NY .

Taco acquires Wundsch Weidinger, Germany.

29. 2005

Tata Steel acquires stake in Carborough Down Coal Project, Queensland, Australia

VSNL acquires Teleglobe International Holdings, Bermuda

TCS acquires Sydney-based Financial Network Services (FNS)

Tata Motors passenger vehicle sales cross one-million mark

30. 2005

TCS acquires leading BPO firm Comicrom in Chile.

The Indian Hotels Company acquires hotel runby Starwood, Sydney.

Tata Steel acquires Millennium Steel, Thailand.

Tata Chemicals acquires controlling stake in Brunner Mond Group, UK.

Tata launched gold plus ,a new jewellery range.

31. 2006

Tata Credit Card launched

Foundation stone for the Tata Medical Centre unveiledin Kolkata

TCS launches Indias largest e-governance initiative, MCA-21

Tata Steel ranked worlds best steel maker for the third time by World Steel Dynamics

Tata Coffee acquires US-based Eight O'Clock Coffee

32. 2006

Tatas join hands with Indigene Pharmaceuticals to build a global biopharmaceutical company

Tata Sky satellite television service launched across the country

Tata Steel begins construction of R670 million Ferrochrome plant in South Africa

Tata Group acquires 30-per cent stake in Glacau

VSNL rebrands SNO as Neotel in South Africa

33. 2007

In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus has vaulted the former to the fifth position from 56th in global steel production capacity.

34. 2007

TATA singur project

Tata Motors' General Manager (Construction), MB Kulkarni, "We have planned our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.

Tata Motors said that 700 acres of land will be used for the factory and manpower has been mobilised for the construction.

Till feb 2007

35. PRODUCTS AND SERVICES For homes and individuals

Agricultural appliances(Tata Agrico)

Tata Agrico, a division of Tata Steel, manufactures

hand tools and implements that are used primarily

in agriculture

Agrochemicals(Rallis)

Books(Tata McGraw-Hill)

Cellular products and services (Tata Indicom)

Ceramics(Tata Ceramics)

Charter flights(Taj Air)

Coffee(Tata Coffee)

Cooling appliances(Voltas)

Voltas, a standout engineering enterprise in the Tata family,

manufactures top-notch air-conditioning and refrigeration

products for homes.

Credit card(Tata Sons)

Electronics(Infiniti Retail)

36. For homes and individuals

Entertainment( Tata Sky )

Tata Sky offers

subscribers popular channels

such as STAR group

channels, Sony, Discovery,

Disney, MTV,

NDTV,ESPN STAR

Sports, National geographic,

Eenadu, TV Today,

Asianet and many more.

37.

Fertilisers(Tata Chemicals)

Financial services(investment: Tata Asset Management, Tata Investment Corporation)

Food products(food additives: Tata Chemicals; spices: Tata Tea, Tata Coffee)

Garments and home products(Westside)

Holiday homes(Tata Coffee)

Home appliances(Tata BP Solar)

Hotels(Indian Hotels)

38. For homes and individuals

Housing (THDC)

THDC (formerly known as Tata Housing) develops real estate in India and has, since its inception in 1942, constructed

residential buildings and complexes in various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad and Kochi.

THDC has been involved in developing premium residential complexes, lifestyle housing buildings and holiday homes.

39.

Insurance(Tata AIG Life, Tata AIG General)

Jewellery(Tanishq)

Leather products(Tata International)

Multi-utility vehicles (Tata Motors)

Passenger cars(Tata Motors)

Tea(Tata Tea, Tetley)

Telecommunications(Tata Indicom, VSNL)

Watches, clocks(Titan)

Hotels(Indian Hotels)

40. For industries and companies

Agricultural inputs

Agrochemicals(Rallis)

Fertilisers(Tata Chemicals)

Automotive

Automotive components(TACO)

Automotive services(TACO, Tata Technologies)

Commercial vehicles(Tata Motors)

Diesel engines (Tata Cummins)

41. Tata motors

Tata Motors is India's largest manufacturer of commercial vehicles, with a 59-per cent market share, and it ranks among the top six manufacturers of medium and heavy commercial vehicles in the world

The company has over 130 models of light, medium and heavy commercial vehicles, ranging from two tonnes to 40 tonnes, buses ranging from 12 seaters to 60 seaters, tippers, special purpose vehicles, off-road vehicles and defence vehicles.

Tata Cummins, a 50-50 joint venture between Tata Motors and Cummins Engine Company, USA, manufactures low-emission diesel engines and is a pioneer in the field of supplier quality improvement (SQI).

42. For industries and companies

Aviation

Charter flights(Taj Air)

Taj Air is India's leading charter flight operator with two Falcon 2000 aircrafts serving top industry leaders, global CEOs and celebrity personalities from both India and abroad.

43.

Communications

Broadband services(Tata Indicom)

Telecommunications(Tata Indicom)

Tata Teleservices and VSNL, through their common brand Tata Indicom, offer a complete range of telecom solutions for business needs. Tata Indicom is the world leader in fixed wireless services.

They are providing:

Fixed-wire phone connections

Web conferencing

Centrex (central exchange)

Consultancy

Management consultancy (Tata Economic Consultancy Services, Tata Strategic Management Group)

44.

Electronics

Digital disc recorder (Tata Elxsi)

Energy

Oil and gas(Tata Power)

Power(Tata Power, Tata Projects)

Solar energy(Tata BP Solar)

45.

Engineering

Air-conditioning products and services(Voltas)

Bearings(Tata Steel)

Construction equipment(Telcon, Voltas)

Engineering consultancy(TCE Consulting Engineers)

Engineering equipment and services(TRF, Voltas)

Engineering projects and project services(Tata Projects, Voltas)

Industrial electronics(Nelco)

Industrial machinery(Voltas)

Manufacturing engineering(TAL Manufacturing Solutions)

Mining and material handling equipment(Voltas)

Precision equipment(Tata Precision Industries)

Turbochargers(Tata Holset)

46.

Financial services

Insurance(Tata AIG General, Tata AIG Life)

Investment(Tata Asset Management, Tata Investment Corporation, Tata International AG)

Food products

Coffee(Tata Coffee)

Food additives(Tata Chemicals)

Spices(Tata Tea, Tata Coffee)

Tea(Tata Tea, Tata Tea Inc)

Hospitality

Hospitality(Indian Hotels)

Indian Hotels and its subsidiaries, collectively known asthe Taj Group, are recognised as one of the world's finest hospitality chains.

47.

Information technology

IT-enabled services(SerWizSol)

IT products and solutions(TCS, CMC, Tata Infotech, Nelito Systems, Tata Interactive Services)

IT services(TCS, CMC, Tata Infotech, Tata Technologies, Nelito Systems)

Infrastructure

Construction services(Tata Projects, Voltas)

Realty(THDC)

48.

Materials

Advanced composites(Tata Advanced Materials)

The company manufactures armour products such as bulletproof jackets and helmets and armoured panels for battle tanks and special applications

Cement(Tata Chemicals)

Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement (grades 43 and 53) and Pozzolana Portland Cement.

Dolomite Refractories(Tata Refractories)

Pig iron(Tata Metaliks)

Pigments (Tata Pigments)

Renewable wood(Tata Conswood)

Roll manufacture and supply(Tayo Rolls)

Sponge iron(Tata Sponge Iron)

Steel(Tata Steel)

The company's products include hot- and cold-rolled coils and sheets, wire rods, construction bars, structurals and forging quality steel.

Steel processing and distribution(Tata Ryerson)

Tinplate(Tinplate Company of India)

Tubes(Tata Steel)

49.

Publishing

E-learning(Tata Interactive)

Publishing(Tata McGraw-Hill)

Trading

E-trading(mjunction services)

Trading(Tata International, Tata AG, Tata Incorporated, Tata Limited)

50. TATA sbrand ambassadorsThe Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand.Narain Karthikeyan:The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005. 51. Sourav Ganguly and Irfan Pathan:The old warhorse and the young tearaway have been supporting theTata Indicom brand .Ganguly has also been associated withTata Steel . Sania Mirza:The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador forTATA TEA 52.

Naseeruddin Shah:Arguably the best actor of his generation, Shah has been endorsing a range of insurance products from theTata AIG stable.

Yuvraj Singh:This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run byWestside , the retail chainof lifestyle stores. 53. Aamir Khan:To promote its watches,Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".Karun Chandhok:Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season. 54. Mergers and acquisitions Indian Hotels Starwood Group (W Hotel)SydneyDec 2005The PierreUSJuly 2005Regent Hotel (renamed Taj Lands End)IndiaSeptember 2002 55. Tata Autocomp Systems Wndsch WeidingerGermanySeptember 2005Tata Chemicals Brunner MondUKDecember 2005Mar 2006 Indo Maroc Phosphore S.A. (IMACID)MoroccoMarch 2005Hind Lever ChemicalsIndiaJune 2004 56. Tata Coffee Eight 'O Clock Coffee CompanyUSJune 2006Tata Consultancy Services Tata Infotechindia February 2006ComicromChileNovember 2005Pearl Groupuk October 2005Financial Network Servicesaustralia October 2005Phoenix Global SolutionsIndiaJuly 2004Aviation Software Development Consultancy India (ASDC)IndiaMarch 2004Airline Financial Support Services India (AFS)india January 2004 57. Tata Industries Indigene Pharmaceuticals IncUSJuly 2005Tata Interactive Tertia Edusoft GmbhGermany January 2006Tertia Edusoft AGSwitzerlandTata Metaliks Usha Ispat, Redi UnitIndiaJanuary 2006 58.

And many more..

Tata Steel Millenium SteelThailandApril 2006NatSteel AsiaSingaporeFebruary 2005Corus steel Feb 2007 Tata Sons VSNLIndiaFebruary 2002 59. Group holding structure 60. 61. The Ratan Revolution

Ratan Tata

A Man Who Believes In

18 TILL I DIE

62. Post Liberalization Stage

Outdated plant with obsolete and inefficient machinery.

Quality of products was poor and cost of production was high.

Poor financial health.

High competition.

Wide range of goods.

Pricing strategy.

63. The Globalization Impact

Objectives

Returns must be greater than cost of capital.

Economies of scale should be derived.

Each company must be the industry leader occupying one of the top three positions.

The business identified must have potential for high growth andshould be globally competitive.

64. Modernization

More than 10,000 crore were spent to built new plans in old campus.

Upgrading of the plant.

Business process re-engineered.

(Total Operating Performance).

THE SAME VALUES AND PHILOSOPHYADOPTED.

65. Strategic Moves

Exit the businesses of soaps and toiletries, cosmetics, consumer electronics, pharmaceuticals, computer and telecom hardware, branded white goods, paints, exploration services, cement, textiles.

Expansion/entry into businesses identified as having high growth potential- cars , auto companies , retailing, telecom , power and insurance.

Identified the competitive advantage of India.

Retirement pan.

66. Results

Strong group identity.

Greater interaction among companies.

Shift in business focus.

Change in employee profile.

Increase in the share to branded products.

Five-fold increase in income per employee.

67. 1 lakh Car Story

Project X3.

The target market is likely to be the lower middle-class Indian family

It will be bigger thanMaruti 800 , but also lighter with a rear engine and will seat 5 people.

it will meet the safety requirements in India and most other developing nations.

68. From Sources

700cc petrol engine with rear wheel powered and gearless.

Will be a light car and will not be able to withstand the vibration generated by a diesel engine.

Plastic and other fibre made body.

Eliminating the margin of dealers.

Adhesives instead of welding.

69. The Sitara, the four-seater .

Launched by Habib Motors in Pakistan .

175 cc engine .

Has a 10-litre fuel tank.

It can achieve a top speed of 60 kmph.

70.

A Sri Lankan microcar - Rs 2.4 Lakh approx

. 71. Competitors Reaction.

I don't think we need to worry about Tata's Rs 100,000 car. It will attract those customers who cannot yet afford existing cars like Maruti 800 and Alto. As such, I do not see the proposed Rs 100,000 car impacting Maruti, though two wheelers could perhaps be affected.

72. Dr Jamshed Irani 73. TITAN Vs HMT

Aggressive Product Strategy

Product, the NO 1 weapon in Titans mktg strategy

Right Product Choice-Titan Opts for Quartz.

Aggressive Launching

Best Technology

Addressed to Different Segments

74.

Always identify customers requirements, segregate the market accordingly and then cater to the requirement of that particular market segment".

-Mr Bijou Kurien, vice president, Titan

75. Segmentation

Classique

Distinctive watches combining the elegance of gold and leather, in 135 different designs.

Sonata For the low-end market. 76.

Fast Track

Casual watches with an accent on youth and the outdoors, in 25 different designs.

77.

Royale

Stylish dress watches in all gold and precious metals, in 40 different designs.

Exacta

Contemporary watches in stainless steel to withstand the rigors of daily life, in 100 different designs.

78.

Raga

Exclusively for women.

79.

Aurum

Jewellery watches in 18 carat gold, studded with precious gems and colored stones.

80. Titans Fastrack Watches

Indias 1 styouth-oriented watchbrand.

Positioned as Cool watches From Titan.

Launched to counter Timex.

81. Fastrack Collections 82. Fastracks Downfall

Initialturnover crossed Rs 15 crore and had grown to Rs 25 crore by 2001-02.

Sales were stagnating and it didn't seem as if Ft would breach the Rs 25 crore barrier.

Repositioned the brand .

Slotted as a mix of formal and casual, aimedat executives between the age group 22 to 25.

Sales dropped down to Rs 23 crore.

REASON : Price range from Rs1200 to Rs 2700.

83. Companys Reaction

Research Conducted.

Brand Extension

Findings- Cell phones, deodorants, sports shoes, sunglasses and hand bags.

Smartly opted for extending into sun glasses.

84. Why Sun Glasses .

Eyewear market in India at that time was skewed.

Top-end was dominated by designer wear and upscale brands like Ray-Ban.

And in grey markets one could easily get a pair for jus Rs 200.

There was an obvious gap between the price ranges.

85. Re-Launching Fastrack

Price rate between Rs 500 and 2000.

Promoted through a 360-degree media blitz.

Available at Titan showrooms .Lifestyle, Shopper's stop and other departmental stores across the country.

86. Behind The Tatas Success Story

Leadership with trust.

Sound HR.

Failure is an option - as long as you have initiative. Initiative will lead to success.

You can't achieve anything on your own; you need the co-operation of managers and workers.

Tell the truth. The most important criteria in a leader is credibility.

Be enthusiastic in following through with your ideas. This will convince the team that you're leading.

Invest in technology.

Learn to delegate. A weak company is one in which the boss solves all the problems.

87. Last But Not Least

Nation Building

And

Social Welfare.

88. THANKS 89.

Any queries ?

Refer

www.tata.com