tata nano redefining innovation

8/14/2019 TATA Nano Redefining Innovation

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A cause ! Will Nano see the Dawn When the going gets tough the

tough get going - Kudos

Impact - India Shining - Tata the TorchBearer

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The aim of this presentation is to acquaint theaudience with Tata Nano - its innovation ,production , distribution, social & economicimpact

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Part - 1 History

Part - 2 Innovation Redefined

Part - 3 Criticism, issues and problems

Part - 4 Conclusion

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I observed families riding ontwo-wheelers - the fatherdriving the scooter, his youngkid standing in front of him, hiswife seated behind him holdinga little baby. It led me towonder whether one couldconceive of a safe, affordable, all

weather form of transport forsuch a family - Ratan Tata

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I was interviewed by the Financial Times [British newspaper] at the

Geneva Motor Show and I talked about this future product as a low-cost-car.

My immediate reaction was to issue a rebuttal, toclarify that was not exactly what I had said. Then Ithought, I did say it would be around that figure, sowhy don't we just take that as a target. When I cameback our people were aghast, but we had our goal. - Ratan Tata

I was asked how much it would cost and I said about Rs1 lakh.

The next day the Financial Times had a headline to the effect that the'Tatas' are to produce a Rs 100,000 car.

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JamsetjiTata

Sir DorabTata

Sir RatanTata

JRDTata

NavalTata

Consolidation

1932-1989

Expansion

1990-onwards

Foundation

1868-1931

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Ratan Tata ( Chairman ) Ravi kant ( MD )

P. M. Telang ( Present MD) Girish Wagh ( GM

The Brain behind the Nano )

Justine Norek and PierreCasliner ( Designers )

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Minimizing total number of components

component having dual functionality.

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90% locally outsourced Vendors Park.

Long-term volume contracts E-Sourcing

3 shifts manufacturing

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Nano Kit Shorten the go-to-market time

Speed up the distributionprocess

Better Service - RuralCustomers

Employment generation

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Innovative use of media. Agreements with preferred banks Easy Booking Process

Official Merchandise and accessories

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Gandhian Engineering

Patent = Innovation

Use of existing Patent

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Political Problems - Singur unrest & Increase in Production Cost

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Questions on Safety

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Mass motorization

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Used car market effects

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tata nano redefining innovation

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