Name : v. deepakkumarRoll number : b8-22Specialization : bifaasBook review on : tata nano car Tata nano : peoples’ carISBN no : 978-81-7963-719-7First edition : 2009Publishers : PENTAGON PRESSExclusively : shree book center

Written by : pradeep thakurBorn : Ludhiana,india

june12, 1996Profession: : seasoned journalist

Worked in : delhi press,Amar ujala,Dainik jargan,

Experience : he have 20 years inprint media

Other books : 1 . madona2 . Dr.vijay malya’s king fisher3 . Tiger is back4 . Vikram&the vampire

(improved version)5 . ABHIJNANASHAKUNTALAM

About the author

About tata motors

India’s largest automobile indutry. It had been revenue of 35,651 in(2007-2008). It has revenue of66,317 in(20113-2014). It is the fourth largest truck manufacture In the world. It is the second largest bus manufacture in world. It is recruiting 23000 employers for year.

S.W.O.T analysis

strength weakness

oppurtunity threat

Fiber body

Low engine capacity

Not suitable for hills

New compititors

Raising cost of raw material

Reducing parking space

Low price

stylishBrand name

Bikers can be motivatedCreats employment

Varients

Diesel

Ecofrindly varients & initiatives

Compressed air engine

Electric version

Issues & problems

Introducing millions of nano’s

Mass motorisation

Used car effect

Competitors

BAJAJ auto

Renault

Nissan

Ford

Toyota

COMPARE….

Tata nano Maruti 800

• Engine:-624cc,parallel

twin,petrol.

• Transmission:-4 forword,1-

reverse,manual.

• Max power:-34.5 bhp @ 5250

rpm.

• Performance:- 0-60 kph:8.66

secs. And 0-100 kph:31.3 secs.

• Top speed:- 106 kph.

• Mileage(overall):- 23 kpl.

• Price:- 123360 to 172360 (Ex

showroom,Delhi)

• Engine:-796cc,inlinethree,

petrol.

• Transmission:-4 forword,1-

reverse,manual.

• Max power:-37 bhp @ 5000

rpm.

• Performance:- 0-60 kph: 8.1

secs. And 0-100 kph:26.3 secs.

• Top speed:- 130 kph.

• Mileage(overall):- 16 kpl.

• Price:- 1.97 to 2.34 lakh.

Singur to sanand

West bengol is one of the most industrialized state in in 1950

Rapid raise in population

Tata decided to flagship to start a nano project

Fencing of land

The pull out

Tata to set up nano car in gujarat

Trouble ahead for nano car in gujarat

Return of the people car

Vendor development

Ratan tata and nano car

Thought of small car