8/14/2019 Tata Nano Marketing Communication

1/10

TATA nano

Marketing Communication

Snehil PansariSomnath MamidiSubhash Wagle

Sudeep DSouza

8/14/2019 Tata Nano Marketing Communication

2/10

Advertising

8/14/2019 Tata Nano Marketing Communication

3/10

Sales Promotion

nano promoted salesthrough ICICI bank

financing

mallpromotions

8/14/2019 Tata Nano Marketing Communication

4/10

Events

Tata nano unveiledat Auto Expo 2008

Nano at Geneva motorshow.

8/14/2019 Tata Nano Marketing Communication

5/10

PR & Publicity

Nano brand hype before market release

Several newspapers printed releasesbefore launchPrint Media take nano through entire lifecycle of process

Tata Nano shift from Singur - lobbying

8/14/2019 Tata Nano Marketing Communication

6/10

Direct Marketing

No TV ads

Nano is sold at not only all Tata outlets but retailoutlets like Westside and Croma

Well be back after a nano break

Tata Allowed the public to market for nano

http://tatanano.inservices.tatamotors.com/tatamotors/aggregator.html

http://tatanano.inservices.tatamotors.com/tatamotors/aggregator.htmlhttp://tatanano.inservices.tatamotors.com/tatamotors/aggregator.htmlhttp://tatanano.inservices.tatamotors.com/tatamotors/aggregator.html

8/14/2019 Tata Nano Marketing Communication

7/10

8/14/2019 Tata Nano Marketing Communication

8/10

Online Marketing

nanowebsite nano blognano game atZapak.com

orkutprofile

facebookprofile

twitterprofile

snapshots directly from website

Nano dreams contest

8/14/2019 Tata Nano Marketing Communication

9/10

8/14/2019 Tata Nano Marketing Communication

10/10

Thank you