tata motors
TRANSCRIPT
1
Tata MotorsTata Motors
Presented By :Presented By :Shweta Agarkar (02)Shweta Agarkar (02)Ashrin Singh Anand (07)Ashrin Singh Anand (07)Ashwin Arora (09)Ashwin Arora (09)Pratik Bagaria (11)Pratik Bagaria (11)Bhagyashree Chopde (17)Bhagyashree Chopde (17)Harsh Chotalia (18)Harsh Chotalia (18)Nilesh Jain (43)Nilesh Jain (43)Pranay Joshi (47)Pranay Joshi (47)Saurabh Kubadia (53)Saurabh Kubadia (53)Ruchi Palrecha (76)Ruchi Palrecha (76)
2
IntroductionIntroduction India’s largest automobile company.
Established in the year 1945 and the first vehicle rolled out in 1954.
First Indian engineering company to be listed on NYSE.
A leading exporter of automobiles.
Presence across segments in the automobile sector.
Major exporter of automobiles.
Strong presence in India as well as abroad.
3
VisionVision
"Best in the manner in which we operate, best in the product we deliver, and best in our value system and ethics."
4
MissionMission
"Tata Motors is committed in letter and spirit to Corporate Social Responsibility."
5
Product PortfolioProduct Portfolio Passenger Cars and Utility Vehicles
Concept Vehicles
Commercial Vehicles
Military Vehicles
6
Passenger Cars & Utility VehiclesPassenger Cars & Utility Vehicles
Tata Sierra (Discontinued) Tata Estate (Discontinued) Tata Sumo/Spacio Tata Safari Tata Indica Tata Indigo Tata Indigo Marina Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Xover (2009)
7
Commercial VehiclesCommercial Vehicles Tata AceTata Ace
Tata TL/Telcoline/207 DI PickupTata TL/Telcoline/207 DI Pickup
Tata 407 Ex and Ex2Tata 407 Ex and Ex2
Tata 709 ExTata 709 Ex
Tata 809 Ex and Ex2Tata 809 Ex and Ex2
Tata 909 Ex and Ex2Tata 909 Ex and Ex2
Tata 1109 (Intermediate truck)Tata 1109 (Intermediate truck)
Tata 1510/1512 (Medium bus)Tata 1510/1512 (Medium bus)
Tata 1610/1616 (Heavy bus)Tata 1610/1616 (Heavy bus)
Tata 1613/1615 (Medium truck)Tata 1613/1615 (Medium truck)
Tata 2515/2516 (Medium truck)Tata 2515/2516 (Medium truck)
Tata Starbus (Medium Bus)Tata Starbus (Medium Bus)
Tata Globus (Low Floor Bus)Tata Globus (Low Floor Bus)
Tata Marcopolo Bus (Low Floor Bus)Tata Marcopolo Bus (Low Floor Bus)
Tata 3015 (Heavy truck)Tata 3015 (Heavy truck)
Tata 3118 (Heavy truck) (8X2)Tata 3118 (Heavy truck) (8X2)
Tata 3516 (Heavy truck)Tata 3516 (Heavy truck)
Tata 4018 (Heavy truck)Tata 4018 (Heavy truck)
Tata 4923 (Ultra-Heavy truck) (6X4)Tata 4923 (Ultra-Heavy truck) (6X4)
Tata Novus Tata Novus
Tata World TruckTata World Truck
8
Market PositionMarket Position
9
SWOT AnalysisSWOT Analysis
StrengthsStrengths PresencePresence Service NetworkService Network Research & DevelopmentResearch & Development Dealer NetworkDealer Network International PartnershipsInternational Partnerships
WeaknessesWeaknesses Non attractive productsNon attractive products Poor employee productivityPoor employee productivity Declining Market SharesDeclining Market Shares Improper market segmentationImproper market segmentation Improper brandingImproper branding
OpportunitiesOpportunities Acquisition of JLRAcquisition of JLR New productsNew products Growing demandGrowing demand Increased defense expenditureIncreased defense expenditure
ThreatsThreats CompetitionCompetition Increasing input costsIncreasing input costs Increasing fuel costsIncreasing fuel costs
10
PEST AnalysisPEST Analysis
Political Factors Political Factors Tax incentives by Government Tax incentives by Government Measures to boost consumptionMeasures to boost consumption Decrease in P&M Depreciation RatesDecrease in P&M Depreciation Rates Minimum alternative taxMinimum alternative tax Uncertainty on exemptionsUncertainty on exemptions Cuts in corporate tax rate Cuts in corporate tax rate Scrapping of EU scrappage incentive schemeScrapping of EU scrappage incentive scheme Populist measures by political partiesPopulist measures by political parties
11
PEST Analysis ( contd… )PEST Analysis ( contd… )
Economic FactorsEconomic Factors Spending power of consumers Spending power of consumers Increasing access to creditIncreasing access to credit Increasing competitionIncreasing competition Composition & Mobility of work force Composition & Mobility of work force
Social Factors Social Factors Government’s focus on inclusive growth Government’s focus on inclusive growth Resistance to changeResistance to change Strong management cultureStrong management culture Educational InfrastructureEducational Infrastructure
12
PEST Analysis ( contd… )PEST Analysis ( contd… )
Technological FactorsTechnological Factors New kinds of technologyNew kinds of technology Access to advanced technologyAccess to advanced technology Emission normsEmission norms
13
Feature Matrix ( Passenger Cars )Feature Matrix ( Passenger Cars )
Passenger Cars Maruti Hyundai Tata Honda Ford GM M & M Toyota Merc. Weights
Price 9 8 9 7 6 7 9 7 5 250
Features 6 8 7 8 8 8 7 9 10 150
Durability 9 8 9 8 6 6 8 8 10 125
Service 9 8 8 7 6 7 6 9 10 100
Ergonomics 8 7 7 8 8 7 8 9 10 100
Fuel Efficiency 10 8 9 7 7 8 8 8 5 150
Availability 9 8 8.5 7 6 6 7 7 5 25
Aesthetics 6.5 7 6 9 8 8 7 8.5 10 150
Range 8 6 7 6 5 7 3 5 4 25
Brand Value 9 7 8 7 5 6 7 7.5 9 50
Brand Appeal 6.5 7 6 8 7 7.5 5 8 9 75
Total Score 818 765 784 760 679 724 744 804 800 1200
14
Feature Matrix ( MCV & HCV )Feature Matrix ( MCV & HCV )
Medium and Heavy Commercial Vehicles
Tata Ashok L. Eicher S. Mazda AMW Weights
Price 8 9 7 7 6 150
Features 8 8 7 8 9 50
Durability 8 8 6 7 7 200
Service 9 8 5 5 3 150
Fuel Efficiency 9 8 7 7 6 200
Capacities 8 8 6 6 7 150
Brand Value 9 8 6 6 5 100
Total 845 815 625 650 595 1000
15
Gap AnalysisGap Analysis
Aesthetics
Range
Brand Appeal
16
Financial DetailsFinancial Details
Year ROI(%)
2009 10.35
2008 26.66
2007 34.02
2006 35.39
2005 36.39
17
Reasons for declineReasons for decline
External FactorsExternal Factors The slow down in economy.The slow down in economy. Increase in inflation.Increase in inflation. Poor credit availability. Poor credit availability. Hardening of interest ratesHardening of interest rates Rise in prices of input materials.Rise in prices of input materials. Proposed increase in fuel prices and volatility in foreign exchange rates.Proposed increase in fuel prices and volatility in foreign exchange rates. Manufacturing expenses, employee cost increasedManufacturing expenses, employee cost increased
Internal FactorsInternal Factors Increase in the Capital Employed due to the developments realated to Increase in the Capital Employed due to the developments realated to
launch of Tata Nano as well as its acquisition of Jaguar Land Rover.launch of Tata Nano as well as its acquisition of Jaguar Land Rover.
18
Thank YouThank You