www.tastefestivals.com/edinburgh

What is Taste of Edinburgh?

14 of the Capital’s top restaurants

25,000 passionate foodies

Scotland’s top chef talent

Premium food and drink brands from across the

country

Local food and drink producers

Who visits Taste of Edinburgh?

Approximately 25,000 foodies annually

Average household income of £56,000

73% AB audience

53% female : 47% male

80% aged 25-54

72% eat out at least once a fortnight

Who are the organisers?

Taste of Edinburgh 2010 is operated under franchise by Stripe Events. Stripe Events are an Edinburgh-based

Events and Communications consultancy.

Stripe has been responsible for marketing Taste of Edinburgh since its launch in 2007 and has taken the

franchise to operate Taste of Edinburgh for 2010-2013.

Stripe’s award-winning campaign for Taste of Edinburgh 2009 recently won Best Integrated Campaign at the

CIPR Awards 2009.

Brand Events own the Taste franchise and operate Taste festivals throughout the world including Taste of

London, Sydney, Melbourne, Dubai, Amsterdam, Dublin and Auckland.

www.tastefestivals.com/edinburgh

Taste the difference

Taste of Edinburgh brings together the city’s top restaurants, premium food and drinks producers from across

Scotland.

‘Its an adventure playground for those who enjoy eating out’

Taste of Edinburgh event overview:

� Two 4-hour sessions that each day on 28th

–30th

May

o Friday - 12.00-4.00pm and 5.30pm-9.30pm

o Saturday - 12.00-4.00pm and 5.30-9.30pm

o Sunday - 11.30-3.30pm and 4.30-8.30pm

� 25,000 expected footfall for 2010.

� Ticket prices from £12.

� 14 of the city’s top restaurants.

� Over 90 premium food and drink producers.

� Live demonstrations from Michelin-starred, local and celebrity chef talent.

� A host of interactive features such as ‘Grill a Chef’, Cook School, Speed Tasting and Meet the Chef etc.

� Live music.

� National sponsorship partners.

The Restaurants

Taste of Edinburgh is a celebration of the best restaurants in the Capital. Our restaurants are selected by

invitation only. We aim to include premium restaurants that offer a range of styles and dining experiences for

our visitors.

Restaurants in past years have included:

Martin Wishart • The Tower • number one at the Balmoral • Forth Floor at Harvey Nichols • Abstract

Bella Mbriana • VinCaffe • Hotel du Vin • Centotre • Creelers • Santini • Dakota • Fishers • Malmaison

The Bonham •

www.tastefestivals.com/edinburgh

Tastey Features

Taste of Edinburgh 2010 is focused on offering visitors an experience they wont forget. Offering them the

opportunity to get up-close and personal with the country’s top chef talent, to learn chef skills and tips and to

learn from the experts.

Chef’s Theatres

Visitors will have the chance to watch Michelin-

starred, local and celebrity chefs demonstrate their

signature dishes in our two chef’s theatres.

Meet the Chef/Chef’s Table

After each demonstration, visitors will get the

opportunity to sit down with top chefs and have an

intimate chat and the chance to see a demonstration

up close.

Grill a Chef

Chefs will be roaming the festival, offering visitors the

chance to ‘grill’ them with all their foodie questions,

offering hints and advice on recipes, skills and

ingredients.

Taste Cook School

Visitors will have the chance to visit the Taste Cook

School where they will learn the basics such as knife

skills, how to shuck an oyster, how to shell a

langoustine etc.

Speed Tastings

20 minute tutored tasting sessions offering visitors

the chance to taste speciality food or spirits such as

olive oil, gin, whisky, cheese, or chocolate in a relaxed,

informal setting.

Speciality Beer Academy

Educating beer lovers and foodies on the different

types of beer available, how they are made and food

and beer matching.

Wine Academy

Offering wine fans the opportunity to explore wines

from across the globe. Experts will be on hand to

educate visitors on how to match food and wine.

Hospitality Lounges

Private VIP hospitality lounges to brand, relax and be

entertained. Will play host to private chefs tables,

attentive waiting staff and sommeliers whilst allowing

you to be part of the festival, and soak up the festival

atmosphere.

Producers Market

A selection of the finest premium food and drinks

producers where visitors can learn about, sample and

buy authentic local produce.

Star Marquees

Taste of Edinburgh offers a number of unique opportunities to represent your brand..

If you would like your brand to stand out, our star marquees offer the opportunity to create

and host a stylish and interactive experience under your own roof. There are two available

sizes for the star ‘feature’ spaces - both offering ample space to exhibit your brand to it’s

best advantage: -

Large star marquee - £15,000

Small star marquee - £12,500

Pagodas

If you would like your brand to stand out, our pagodas

offer the opportunity to create and host a stylish and

interactive experience under your own roof in the

centre of the show.

The Pagoda is 5 x 5m sq and can open on all 4 sides

offering plenty of space for you to welcome visitors,

demonstrate to an audience and interact with our 25,000

festival-goers.

The cost of the stand and space is £6.500 plus Vat.

Stand Space

We also have a variety of stand space options to suit every budget these shell scheme

stands are charged at £245 per m2 ( +vat) allowing you to choose the most cost effective

way to exhibit.. Please see below for some examples:

12m x 2m £ 5,880 (+vat) 2m x 2m £980 (+ vat)

3m x 3m £ 2,205 (+vat)