CHECK OUT FLOORPLAN INSIDE

VISIT TASTEOFCHRISTMAS.COM OR CALL The TeAm On 020 7471 1092

LONDONExCeL

DEC04 06BE PART OF THE

SEASON’S GREATEST

Here at Taste HQ, we have been busy preparing for Taste of Christmas, the spiced up, tinsel covered partner to the award-winning Taste of London festival. Perfectly timed, from the 4th – 6th December London’s ExCel will transform into the ultimate winter wonderland for three days of luxurious winter feeding and feasting.

Join 200 of the UK’s best producers and brands who gather at Taste to showcase fresh and seasonal produce, premium wines and spirits, and endless gastronomic inspiration. This is your biggest opportunity to meet, interact and sell to over 30,000 of the capital’s most committed and affluent foodies in the festive period.

Why Taste? Because it is quite simply the best place to meet and sell to consumers who are serious about food. Festive puns fully intended, the mix of quality food and drink, restaurants and chefs make the Taste of Christmas recipe more fruitful than a figgy Christmas pudding!

THE

EVENT

COnTACT The TeAm: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

Be PART OF The CAPITAL’S BIGGeST FeSTIVe eVenT

IF YOU WAnT TO heAR YOUR TILLS RInGInG Then START SInGInG TO The TUne OF TASTE OF CHRISTMAS 2009!

Taste is all about Quality in Quantity… yes not only do we deliver you a quality demographic of committed foodies, we deliver them to you in their thousands.No other event attracts this hard to reach audience who are prepared to pay a premium for quality in the numbers that we do. They are fervent food ambassadors who care passionately about the food and drink they consume and purchase.

COnTACT The TeAm: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

BOOk YOUR STAnD TODAY TO ACCeSS 30,000 SAVVY AnD knOWLeDGeABLe FOOD LOVeRS

TASTe VISITOR

30,000 AB visitors

67% Female / 33% Male

Aged between 25 – 54

£62,000 average household income

65% from Greater London and the South East

percentage of visitors who had not visited any consumer event in 2 years

average number of drinks purchased per visitor

percentage of visitors who had been to a ‘taste’ event previously

4 409347 52amount of pounds spent per visitor on food and drink

percentage of visitors who state cooking and food as one of their top three interests

THE VISITORS

Quirky facts about the taste community…

This year visitors cannot take a turn without a serving of foodie inspiration, creating the perfect environment for you to sell, sample and showcase. Shopping lists will be endless as visitors turn their gastronomic inspiration into foodie buys. Whether it is sampling seasonal dishes from our top restaurants, learning from world class chefs in the Taste Theatre and Cookery School, or having thirsts quenched by leading sommeliers in the Wine and Spirit Theatre, there’s plenty of reasons to stock up the larder.

A fantastically diverse range of features abound, offering you opportunities to strengthen your marketing strategy and engage upscale opinion formers.

An enVIABLe LIne-UP OF LOnDOn’S VeRY BeST ReSTAURAnTSAlmeida, Baltic, Benares, Bentley’s Oyster Bar and Grill, Club Gascon, Dolada, Eastside Inn, L’Anima, Modern Pantry, St. Pancras Grand, Sumosan, Taramind, Trishna… and many more will be serving up mouth watering winter dishes.

Think of our features as whetting appetites before visitors descend on you to learn, try and buy.

neW FOR 2009

TASTe BeeR A Boutique Beer Market for independent, craft breweries and Beer Masterclasses led by industry experts.

TASTe WIneA Boutique Wine Market for small producers and wineries.

TASTe ChOCOLATe AnD TASTe CheeSeSmall producers and larger brands can host tutored tastings and pairings.

Strictly limited availability. To apply for one of these features contact the team on 020 7471 1092

COnTACT The TeAm: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

BOOk YOUR STAnD TODAY AnD BeCOme PART OF The mOST InnOVATIVe FeSTIVe FOOD & DRInk eVenT

THE FEATURES

In these tough economic times it is important that any investment into the promotion of your business demonstrates a great return. Taste is a tried and tested formula and this is the reason why the best brands choose Taste – we deliver great results.

Here at Taste HQ we work closely with brands to create partnerships that deliver on every level. Tell us your objectives and we will provide you with a tailored opportunity that puts your brand at the forefront of experiential marketing and works within your strategy.

Elements still available for sponsorship include:

The Wine and Spirit Theatre

The Restaurants

Cheese and Chocolate Tastings

VIP Lounge

exhIBITInGReady Made StandAll stands include: walling, name board, carpet, show tickets, listings – show book, menu card, website.£285 + VAT per m²

Specialist StandSmall producers with premium and unique products within the categories of specialty food, chocolate and beer. Entry is by application only.

COnTACT The TeAm: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

BOOk YOUR STAnD TODAY BeCAUSe TASTE OF CHRISTMAS DeLIVeRS GReAT ReSULTS

Star BarA stylish way to create an innovative and interactive experience or bar under your own roof, within key categories such as wine, beer, and spirits. By application from 10K + VAT. Contact the team on 020 7471 1092.

Space Only Bring your own stand to the event. Minimum 15sqm and key locations are going fast.Space includes show tickets, listings – show book, menu card, website. £260 + VAT per m² Contact the team on 020 7471 1092.

SPOnSORShIP

THE OPPORTUNITY

THE PROMOTION

To bring our key messages to life and convey them to millions of our target consumers, Taste of Christmas will be supported by an extensive three month marketing campaign. Utilising a raft of media the campaign will be a mix of print, online, direct mail, radio, leafleting, PR and restaurant activity, all valued in excess of £1.5 million.

National advertising across glossy food magazines

London centric press coverage

Extensive Taste database and partner database communication

Outdoor leafleting in key target areas

To see the full line-up of exhibitors and sponsors so far, and all the latest event news make sure you visit tasteofchristmas.com

Some of the brands and companies involved with the Taste of Christmas success story so far:

COnTACT The TeAm: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

delicious.MAGAZINE

THE LINE-UP

Demo

Bar

ENTR

ANCE

Restaurants

Restaurants

Waitrose

Bar

ENTRANCE

VIP ENCLOSURE THE AEG

TASTE THEATRE

TASTE BEERwith Beer Exposed

THE WINE & SPIRIT THEATRETHE WAITROSE COOKERY SCHOOLin association with Philips

TASTE CHOCOLATE

THE O2 LOUNGE

R1 R2 R3

R4 R5 R6

R7 R8 R9

R11 R12 R13

R10

R14

Restaurants

R15 R16 R17

R19 R20 R21

R18

R22

A1

A2

A4

A3

A6

A5

A8

A7

A10

A9

A12

A11 A13

A16

A15

A18 A20

A19

A24

A23

A22

A21

A26

A25

A28

A27

A30

A29 A31

A32

A33

A34 A36

A37

A38

A39

A40 A42

A43

A44

A45

A46 A47 A48 A49

A50

A51 A52 A53 A55A54

A56

A57

A58

A59

A60

A61

W1 W2

A94 A95

A97

A98

A99

A100

A101

A102 A103A105

A106 A108

A109B1

B2

B3

B4

E26

E25

B105

B106

B107

B108

C1

C2

C3

C4

C22

C21

C38

C77

C78

C105

C106

C107

C108D1

D2

D3 D6D4

D5

D8

D9

D10

D11

D12

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D21

D38 D40D43 D44 D45 D46 D47 D48 D64

D65

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D108

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D103D102

D100D98

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D90

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D88D86

D85 D89

D71

D70

D69

D68

A107

EXITEXIT

D66a

C78a

D65b

D65a

B26 B23

B22

B21

B20

B19

B25 B24

B15

B16

B17

B18

B14

B13

B12B11B10B9 B8 B7

B6

B5

B4

B3

B2

B1

B27

E27

E11 E9 E7 E5 E3 E1

E12 E10 E8 E6 E4 E2

E19 E17

E20E18

A62

A63

A64

A65

A66

A67 A68 A69 A70 A71 A72

A83 A85 A87 A89 A91

A82 A84 A86 A88 A90

A73 A75 A77 A79 A81

A74 A76 A78 A80 A80a

W4 W6

W3 W5

W10

W9

W8

W7

AEG

Philips

Bar

Bar

Stage BOH

Demo

The Kasteel Cru Lounge

FestiveBar

A TASTE OF FRANCE from Peugeot

TASTECHEESE

Welcome to Taste

The AeG TAsTe TheATre

TAsTe resTAurAnTs

TAsTe ChoColATe

A TAsTe of frAnCe with Peugeot

TAsTe Beer with Beer exposed

The Wine And sPiriT TheATre

Live cooking demos, banter-a-plenty and festive frivolities as world class chefs take to the stage.

Top chefs from the UK’s best restaurants will serve up mouth watering seasonal specials.

Small producers, chocolate shops and larger brands have the opportunity to showcase and sell their ranges to a captive audience of chocoholics. Visitors will then be educated in the passionate world of chocolate in a line-up of tutored tastings and masterclasses as well as shopping for yummy stocking fillers.

Live cooking demos showcasing the techniques and sophistication that only French cuisine can offer.

The Boutique Beer Market is a fantastic gathering of independent and craft breweries, aimed at celebrating the diversity and versatility of beer. Visitors can then try one our beer masterclasses led by industry experts.

Taste buds will be teased and thirst quenched with a fantastic line-up of masterclasses devised by top sommeliers and industry experts.

ConTACT The TeAm: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

The WAiTrose Cookery sChool in association with Philips

Top gastronomes will deliver interactive demonstrations designed to provide practical hints and tips as visitors get ‘hands-on’.

sTAnds Are limiTed. CAll The TeAm TodAy To BOOK YOUR SPACE

GET INVOLVED

GET INVOLVED

TAsTe Wine

TAsTe Cheese

sPeCiAliTy sTAnds

The Boutique Wine Market is the perfect platform for small wine producers and independent merchants to meet and sell to an audience of wine connoisseurs and aspiring oenophiles.

Producers, cheese shops and brands have the opportunity to showcase and sell their cheeseboards in a wonderland of all things dairy. Visitors will then have a chance to take a tutorial, try their hand at cheese and wine matching and buy their Christmas cheeses.

The Speciality Food Market is an exquisite collection of artisan producers with unique or premium products. Entry is strictly by application only.

GET INVOLVED

GET INVOLVED

GET INVOLVED

* Floorplan correct at time of print