tasks required for sucessful marketing managment
TRANSCRIPT
TASKS REQUIRED FOR SUCESSFUL MARKETING MANAGEMENT
A POWERPOINT PRESENTATION BY
DEBANGITA GHOSHCHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY(CBIT), HYDERABAD
DEVELOPING MARKETING STRATERGIES AND PLANS
IDENTIFYING POTENTIAL LONG RUN OPPURTUNITIES
IT INCLUDES CONCRETE MARKETING PLANS THAT SPECIFY YHE MARKETING STRATERGY AND TACTICS GOING FORWARD
ASSESSING MARKET OPPURTUNITIES AND CUSTOMER VALUE
INCLUDES CLOSE MONITORING OF MAKETING ENVIRONMENT SO THAT THERE IS A LONG TERM RELATIONSHIP WITH THE CUSTOMERS AND FORECAST DEMAND
CHOOSING VALUE
Market is divided into major segments to provide the best value
Competitors are looked over, determining its weaknesses and strengths to decide appropriate positioning strategy
DESIGNING VALUE
THE PRODUCT LAUNCHED IN THE MARKET SHOULD GAIN COMPETITIVE ADVANTAGE PROVIDING SERVICES LIKE PRODUCT QUALITY,DESIGN,FEATURES AND PACKAGING
ITS PRICE SHOULD MATCH WELL WITH THE OFFERS PERCEIVED VALUE
DELIVERING VALUE
The product should be delivered to the target market
Various market facilitators should be recruited to supply its products and services
Retailers, wholesalers, and physical distribution firms are identified to make decisions
COMMUNICATING VALUE
MASS COMMUNICATION SUCH AS ADVERTISING, SALES PROMOTION, EVENTS AND PUBLIC RELATIONS ARE ISSUED
MARKETER SHOULD COMMUNICATE TO THE TARGET MARKET
SUSTAINING GROWTH AND VALUE
MARKETERS MUST INITIATE NEW-PRODUCT DEVELOPMENT, TESTING AND LAUNCHING AS PART OF ITS LONG TERM VIEW
MARKETING ORGANIZATIONS CAPABLE OF IMPLEMENTING MARKETING PLANS ARE RECRUITED TO CONTROL UPS AND DOWNS IN THE MARKET
FEEDBACK SHOULD ALSO BE WELCOMED TO GET THE EFFECTIVENESS OF MARKETING
THANK YOU