Task

Writing an advertisement

Skills building 1:listening for statistics and descriptions

How to read these statistics:*fractions ( 分数 ):1/5 (one fifth) 2/3 (two thirds)¾ (three quarters) 2 ½ (two and a half)How to read:2/5 _________ 4 ¾ ____________________

two fifthsfour and three quarters

How to read these statistics:*decimals ( 小数 ):0.3 (zero/nought point three) 6.79 (six point seven nine)How to read:0.9 ____________________2.15____________________*percentages 63% (sixty-three per cent)45.72% (forty-five point seven two per cen

t)How to read27.35%______________________________

zero/nought point ninetwo point one five

twenty-seven point three five per cent

When listening, we should care about:

Anincrease

an increase ofgo up byincrease/rise bytwo times as many

Adecrease

a decrease ofdecrease/fall by

no change

no change

remain/stay the same

When listening,we should also pay attention to:

trend

downward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/gradually

a range: vary between * and */from * to *

When listening, don’t forget:an average: average price/number…

a limit

maximumpeaked at

fall to lowest level

drop to lowest point

Listening practice: Page 12Possible answers:1 1,200 1,3002 85% 65%3 50%-60% 75.5%4 23.4% 11.5% 24.5% 13.6%5 9,000 3,000

Step 1:completing a bar chart

B: Repackaging of the ChocoLoco bar

10.5

5.5 7

12 1215

19.524

0

5

10

15

20

25

1950 1960 1970 1980 1990 2000 2010 2020 year

Marketshare%

A:

Skills building 2:stating opinions and giving supporting reasons

How to state opinions?I (don’t) think/believe… It seems to me

that…In my opinion/To me,…How to give reasons?

as/because/since/for …First, … Second ,… Then …(Next, … Finally, …)

Pair-work

1. Work in pairs and talk about your opinions on ads.

2. Try to use different structures to state opinions and give reasons.

3. You can refer to the dialogue on page 14 as a model.

Step 2:talking about advertisements

A: Conduct a survey

B: Role-play

C: Write a report

Skills building 3:using different sentence types correctly

Type Example Structure and main use

Positive statements

Ads are an important part of our lives.

subject+verbgive information

Negative statements

Some ads don’t tell you the complete truth.

not/never/nowhere …

Type Example Structure and main use

Questions Are you used to ads?

auxiliary + subjectask for information

Commands Don’t do it! give orders

Exclam-ations

How interesting these ads are!

how/whatexpressfeelings/opinions

Practice:Label the sentence types (page 16)

Possible answers:2 negative statement 3 command4 positive statement 5 exclamation6 positive statement 7 exclamation8 positive statement

Step 3: writing an advertisement

Finish Part A on page 17.Possible answers:(1) amazed (2) new (3) delicious (4) biggest (5) the best (6) free (7) great (8) bored (9) hottest (10) comfortable

Part B Writing

Write an ad for your company’s ChocoLoco bar.You may want to mention:1 taste/look/ingredients 2 comments from consumers 3 what is unique about the product 4 price/discounts5 benefits 6 where people can buy the product

When listening for statistics, you may hear…when listening…=when you listen…

It shames me to say it, but I told a lie when ________ at the meeting by my boss. (2004全国 )A. questioning B. being questioned C. questioned D. to be questioned

—It’s a long time since I saw my sister. —_____ her this weekend? (2007 全国 I)A. Why not visit B. why not to visit C. Why not visiting D. Why don’t visit

The flowers his friend gave him will die unless _____ every day. (2007 四川 ) A. watered B. watering C. water D. to water

introduce: 提出 ; 采用 , 引进 ; 介绍 1) introduce a question for debate 提出一个问题供讨论 2) introduce new techniques 采用新技术 Tobacco was ~d into Europe from America. 烟草是由美洲传入欧洲的。 3) 作自我介绍 introduce oneself 主席把讲演者介绍给听众。 The chairman introduced the speaker to the audience.

introduction n.a letter of introduction 介绍信make introductions作介绍introductory: adj. 介绍的 ; 导引的a few introductory remarks by the chairman主席的简短介绍词an introductory chapter序篇

When first ________ to the market, these products enjoyed great success. (2004 全国 )

A. introducing B. introduced C. introduce D. being introduced

1) v. 认为；以为consider sb. (sth.) +adj./n.consider sb. (sth.) + to be…consider sb. (sth.) + as = think of…as…= look on/upon… as… = take…as…= regard…as… = treat…as…consider that-clause2) v. 考虑consider + n./doing sth.consider + 疑问词 + to do sth.

他被认为是做这份工作的最佳人选。He is considered to be the best person for the job.我正在考虑出国深造。 I am considering going abroad for further studying. 我认为这是极大的荣幸。I consider it a great honor.

我们认为这不是司机的过错。We consider that the driver is not to blame. 我们认为这是真实的。We consider it (to be ) true.你有没有考虑过如何处理这个问题 ?Have you considered how to solve this problem?

The students ________ Mr. Yang ________ the best one in teaching.

A. consider; as B. consider; being C. considers; / D. considering; to be

It is generally considered unwise to give a child________ he or she wants.A. however B. whatever C. whichever D. whenever

Why don’t you just ____ your own business and leave me alone? (2007全国Ⅱ ) A. make B. open

C. consider D. mind

Homework1 Finish your article.2 Make good preparation for Project.