Task Rabbit

Life is busy. We can help.Group C

Zaid Al Kailani

Nhien Be

Francisco Machado

Fernando Pacas

Rosa Piro

Ana Maria Trebolle

We live in a busy world

Too many things to do, not enough time?

Can’t do the things you enjoy the most?

eBay for errands

Online marketplace to outsource small task

Taskposters Taskrabbits

Service networking: using your online networks to get things done in the real world

Taskrabbit has the solution

Service Networking Industry

Threat of Substitution

Supplier’s Power Buyer’s

Power

Rivalry

Threat of Entry

What is their current strategy?

Who are they targeting?

“Trust, safety and security at the heart of the marketplace” - Leah Busque, Founder of Taskrabbit

Young professionals, busy parents &

corporations

Young professionals, busy parents &

corporations

Stay-at-home moms, students &

unemployed

Stay-at-home moms, students &

unemployed

Where is Taskrabbit present?

Three Main Challenges

How do we lock in customers?How do we create a bigger customer base?

How do we guarantee security in payments?How can we build trust between rabbits and posters?

Which is our most profitable market?Which markets should we expand to?

CustomersCustomers

SecuritySecurity

MarketsMarkets

What can Taskrabbit do next?

2. Offer medium-term contracts between posters and rabbits3. Expand within the United States1. Target specific consumer groups (retirees, students, etc.)

Reasons to expand

High growth stage (34%)

Larger potential customer base

Competitor pressures

Trust building and Brand awareness

Rabbit recruiting

The next step is to EXPAND!

Expansion Implications

Establish a strong presence in the East Coast

Over 50% growth in 2 years

Increase customer lock-in (increasing barriers to entry)

Create word of mouth awareness

Good fit?

Follow us:

Simplify your life

Group C

Zaid Al Kailani

Nhien Be

Francisco Machado

Fernando Pacas

Rosa Piro

Ana Maria Trebolle

References

http://www.theverge.com/2012/7/23/3177860/taskrabbit-13-million-funding-peer-to-peer-labor-market-zaarly-done-exec

http://www.forbes.com/2010/03/02/broadband-wifi-telecom-technology-cio-network-wiredcities_slide_2.html

http://www.city-data.com/ https://www.taskrabbit.com/ http://www.businessweek.com/articles/2012-09-13/my-life-as-a-taskrabbit http://abcnews.go.com/US/taskrabbit-putting-americans-back-work-odd-job-t

ime/story?id=14626495 http://articles.businessinsider.com/2011-12-07/tech/30485014_1_tasks-busi

ness-insider-leah-busque

http://allthingsd.com/20130114/taskrabbit-hires-googles-brown-philpot-in-a-renewed-management-expansion-video/