Task 8Alan Smith

Logo production This logo will be used as the final design. This was created by

the ideas in the planning stages and through the trial and error of

the experimental stage respectively.

It was transformed from the initial idea of the eye and wave. This

being behind the overall theme of looking after the oceans and

the eye symoblising this.

There were multiple editions of the

eye idea, starting off from a jar with

the acronym SAS in the tear drops.

As the design changed the colours

set out in the planning stages

remained as it was still aimed

towards a young audience.

Other ideas. These products have been created to show my understanding on the task and have reserve logo’s that I

can return to at a later date.

These products explore a large range of colours and

fonts. The idea on the right with the surf boards crossing

over was produced as it was in the planning stage.

The oval shaped emblem explores a difference in colour

to show that I have experimented with other shades

instead of keeping to the green and blue.

It also is looking on the text instead of objects. It is from

this experiment where I incorporated the font to the final

logo design.

The last logo design wanted to look at simplicity and make the logo more clear.

The eye is a good way to show how the organisation is watching over the

oceans, however by using an actual surfer in the logo can make this much more

clear.

Merchandise planning (Products)

Here I am exploring possible merchandise products aimed towards a younger audience. The products chosen are

important as they play a huge part in interacting with the younger demographic which ultimately makes the sales.

Something the audience will want to wear can be a great way of enticing them. The use of stickers or badges to

have on their shirts or coats, or even clothing such as quirky t-shirts or hats.

It is important that the merchandise created is of a cheap enough standard. Keeping the t-shirts white for example

can save money and keeping to a basic design or colour can allow more to be created.

Aiming towards a younger audience means that

the products should be simplistic.

The badges and stickers is something that can

be created to minimal cost, be the best to

multiply and allow the audience to use the

stickers on the membership form.

The products will have the logo or parts of the

logo incorporated in the design. Should the

campaign poster and membership forms be

created to a good standard and to the suitable

audience then the success of the merchandise

will be determined by this.

Offering some of the merchandise in the deal

with the membership can be an idea that is

used in the future. The clothing could also be

given out free in a beach clean to the

volunteers.

This should be advertised in the poster. This

gives the person much more incentive to

participate.

Merchandise planning (Mind Maps)

Here I am going to produce a mind map for each of the products chosen. (Stickers/badges, T-shirts and a Hat).

These will help me explore all the ideas that are associated with the products and assist in the creation of them. All

the merchandise is gender neutral to allow much more of the targeted audience to purchase the products.

Stickers/

Badges

Simplisti

c

Young

audience

Colourfu

l

Loud

Clear

Concis

e

Education

Prime

Vibrant

T-shirts

Design

Hat/head

wear

The stickers are aimed towards the young audience,

the T-shirts start to belong to a much older

demographic and the hat is more of a simplistic

product worn by all ages.

Having products that all ages can wear or place on

clothing is a great way of keeping the audience as

wide as possible and not just targeting one section.

Patter

n

Stripe

s

Dots

Colours

Dark

Light

Image

s

Text

when

needed

Good selling

point

Use with

membershi

p form

Makes

logo stand

out

Audience

Young

Not gender

specific

Different

sizes

Eye

catching

Wide

audience

Room

to

expand

Differen

t

colours

Easy to

replicate

If successful,

create male

and female

products in

the future.

Positive

s Financia

l

More

sales

Merchandise (Mood Boards)

Here is a brief moodboard to explore

all the planned merchandise and the

overall theme of protecting the oceans

from marine litter and other harmful

substances.

This was created to gather more

understanding on the products before I

go into production.

Looking at existing products can give

me inspiration when producing my

own.

The font was looked upon at an earlier

stage, I have narrowed it down to two

styles taken from dafont.

The collection of words are to express

the concerns surrounding surfers

against sewage and how the

merchandise created must show that

buying them can help the cause.

Perhaps having text on the shirts with

information may allow this.The shirts gathered are to show existing t-shirts with eyes and waves on. Both of which are featured in my logo which will be

produced on the shirt in the later planning stages. The merchandise above is to show other things that can be created should the

early merchandise be a success. Creating pens, wristbands and bags can appeal to a much older audience.

There are many hats that could be used for the production, but again I have chosen two to look at. Mainly as they appeal best to

the audience I am targeting. Bobble and beach hats are suitable for the young demographic plus they have very low production

costs should the print on them be successful for the client.

The stickers and badges chosen on the right hand side are used to illustrate the age of the audience again, the use of the actual

Surfers against sewage merchandise package on the top left shows that the products such as t-shirts and badges can be a good

way in spreading the message as well as enticing more people to come, as part of a membership deal.

The colours kept throughout the planning stage are blue and green, this is because not only are they representing the

environment and the ocean but they are very clear and suitable for all age groups.

Rip Curl is a major Australian designer, manufacturer, and retailer of surfing sportswear. Looking into their products

can give me a greater knowledge on how to design my three items. It is clear they make a large amount of items

stretching from wallets, watches and stickers, to shoes, t-shirts and surfboards.

With all the products, the name ‘Rip Curl’ is featured. This can be replicated in mine. As my products are that of T-

shirts, badges/stickers and hats, I wanted to look at how a professional designer approached them.

There are three hats in this small

collection of images. Two flat caps, with

different patterns and different font styles

for the name. There is also one for a

more older audience seen on the left

hand side.

All have the name ‘Rip Curl’ on, however

it is portrayed in a different manner each

time.

House style is not something that

concerns itself with the design process,

however the colours used most are that

of black, blue, yellow and white.

This can prove to be valuable when

choosing the shades for mine. The

badges on the top right is something I

want to replicate.

Having many colours and varieties of the

same design. This can be easy to create

and distribute as well as working well in

terms of going with membership forms

and being a cheap alternative for

merchandise for the audience.

When researching into this designer, the products that caught my eye were that of the phone cases. This is

something I could create for Surfers Against Sewage. The wallet design is also something that could be created in

production stage. It would be something for all ages. The T-shirts looked at are similar to the hats. The idea that they

have the brand incorporated in, however it does differ in design. The image above of the dark t-shirt has only the

emblem, whereas the white t-shirt uses the same stripes as the hat on the right hand side does. These are all

aspects I can consider before the production process.

Merchandise (Experiments)

Here I have been experimenting with the

products. This is the first stage of production

and this is important to determine how I

approach the products separately.

The top right and bottom right are my initial

thoughts on how I plan to create the badge

and stickers. They will be adapted upon and

a variety of colours and shapes will be

created. The hat is created using the same technique as the others.

Incorporating the main logo as the full image. That hat was chosen

ahead of the others as it best expressed the ocean theme. With it

looking like an old detective, this added to the eye ball and that of

looking out for the sea and being part of Surfers Against Sewage.

The T-Shirt again uses this idea of the logo as the full shirt, as this is

just an idea stage, in the later production task the size and position of

the logo can be altered and adjusted accordingly.

The make the stickers much more believable I used the ‘Turn page’

effect making it look like it was pealing. This can be used in later

production and taken to an advanced level.

The text on the hat is just to show the position of it within the

overall composition. The colours of the merchandise has remained

the same as the logo, however when in production many versions

will be created to appeal to everyone, of all ages and genders.

The badges can be adapted upon, perhaps just using the logo and

the same with the stickers. The background is to make it stand out.

The hats can be of different size and style to appeal to each

audience aimed towards.

Here I am experimenting further with possible designs for t-shirts. The idea of using a hand to demonstrate

the ‘wave’ can be a good way in enticing the person to both buy the product and sign up to Surfers Against

Sewage.

I wanted to incorporate the logo into all the designs so there would be less need for text. The hashtag

‘WaveAwayWaste’ was designed in planning and is meant to be placed on the paper based products,

however in the experimental stage I wanted to gather a greater understanding on what the shirts would

look like with text on.

This use of social media as well the colours tie in with the targeted young audience. The vibrant green and

bright blue were the colours looked upon in the planning. The shirt on the right was all about simplicity and

position of the logo before I used redbubble.com to take the work further.

Having the logo on the work but in a corner can make it more appealing to those who want to support the

cause but don’t want to wear something loud and bold.

The logo on the next page looks good on the variety of products and is a step In the right direction. After

exploring existing surfing products by Rip Curl, I wanted to see how many products the logo would look

good on.

Here I have taken screenshots of the variety of products that can be produced and sold that contain the logo design

created in the first week of production. This includes the final logo (on the left) as well as one idea created upon in the

merchandise task (right) the hand is representing a wave and can be used in the membership form.

It is to go with the hashtag ‘WaveAwayWaste’ and producing it through a t-shirt could be a good way of advertising the

hashtag and the twitter page. The logo being designed into the hand is to allow the shirt to be more clear.

This hand with the logo in can almost replace the actual logo in some pieces of work and can act as an house style.

Here I wanted to develop designs and explore Redbubble further. Producing a variety

of colours for the background image in good time can allow more room for

improvement in terms of position and size.

In the planning stage I identified the young audience as one to produce the 4 items for,

The logo, the merchandise, the membership form and the campaign poster.

The logo is clean, slick and very eye catching. It entices the young audience through its

shape and bright colour as well as being slightly unusual.

In terms of merchandise, I want to keep this same simplicity. Less is more. I want the

logo to feature on the merchandise because it can save including text and can prove to

be a source of advertising when people are walking through their local town’s or cities

wearing the logo.

Since exploring Redbubble in more detail, I have found that there is large amount of

room to have multiple products. In the planning stages I wanted to create the minimum

of three, however the possibilities are endless, especially for this young age range.

Phone cases and travel mugs can provide much more money to the cause.The logo can provide the design for the clothing

and merchandise.As the audience is of a young

age range, wearing expensive clothes with

exciting designs is not associated with them.

Experimenting with many t-shirt designs can

allow me to demonstrate the reasons for

choosing one design, for its colour or style.

It shows development and understanding of the

task. Page 11 is made up of the original ideas in

the planning and the developed pieces put

together. It also has room for my thoughts,

including the badge and stickers.

This was inspired by Rip Curl and the variety of

colours for the same product.

Final Shirts

Final products

Campaign Poster (Mind Maps)

Campaig

n Poster

Negative

Positive

Colourful

Promotion

Informativ

e

Concise

Dark

Awarenes

s

Warning

Educational

Clear

Detailed

Right for

audience

Imagery

Children

Adults

Serious

Humorous

Attractive

Emotional

Location

Bright

shades

Facts and

figures

Black text

Basic fontBasic

Layout

Different text sizes

Details

Campaig

n Poster

Ideas

Beach clean up

Print

Online

Social media

Petition

Twitter

Interact with

audience

Start a Hashtag

#WaveAwayWaste

Advantage

s

Audience

together

Can sell

merchandis

e and

membership

s

Reach out to

more people

Good chance of

success as it

has been done

before

collection

of posters

Will give an incentive

to gather more of them

Younger audience

Surfers Against Sewage

has an existing twitter

account

Show negative

imagery

Entice the audience

through emotion

Telling a story

Campaign Poster

The poster will be keeping to the audience of the young age range, therefore it will be

created in an online advertisement style, this will include the hashtag created in the

planning stages, the twitter handle of Surfers Against Sewage and essential

requirements.

The poster will be created as one and not as a story. It will be in a negative

presentation, meaning the colours will be darker and the text will be more formal

looking.

It will remain professional as well as enticing the younger audience. Ways in doing so

are creative imagery and something eye catching, this would replace the need for

bright colours.

Using lighter shades of colour makes me feel I takes away from the serious issues

surrounding marine litter and the sewage in the oceans.

I will aim to create something that reflects the current work so far. By this I mean

something fresh and vibrant that gets the younger audience who might not know as

much about the issues surrounding the waste in the seas and educate them.

Looking at a younger audience to aim to products at will be somewhat of a risk as

they may not find it appealing, however for new life into the campaign it is important

some enthusiastic people to support the cause.

Campaign Posters (Experimental stage)

Here I wanted to explore the use of having

negative imagery and how it would persuade

the reader.

The screenshots above explain how the

background was created. When using an

image off the internet and once it was

manipulated using the magic eraser tool,

there would pieces of the original background

leftover.

From this I enlarged one section (Top right)

and stretched it over on side of the full page.

Then it was later duplicated and flipped to

create a very unusual looking image. This

blended in well with the text and I feel was a

good way to start the poster creation.

In this poster I wanted to focus on Twitter and

getting people to follow the campaign so at a

later date they can be asked to buy

merchandise or sign up for a membership

with their families.

Here I wanted to show some creativity in the colour.

The idea of the Turtle being saved by the hand which

represents the audience helping needed to be much

more clear, as did the hand.

This Is why I wanted to chose the colours seen on the

right. These were not chosen at random. These

colours represent good and bad. With a young

audience viewing this, psychologically they will

understand that the marine litter is bad whereas the

hand is helping.

The use of social media makes it much more clear

that the audience is of an younger audience than

before.

Here I wanted to create another campaign

poster that can tie in with the previous one.

I wanted to make something simplistic yet

keeps to the negative style theme looked upon

in the last poster.

As it was a serious topic and aimed towards

young people I needed to alter the levels and

make the background image much more of a

darker shade.

In order to keep the attention of the reader, a

variety of fonts, colours and text sizes were

spread across the A3 poster.

A bright yellow custom shape was put in to

bring out the Beach clean title and make it

stand out that much more.

Using the yellow there allowed me to remove

the shade from the background and still have

the beach colours.

The importance of the poster had to be seen. It

was not one of advertisement for a product and

I just wanted to bring out the detail to convince

the audience.

Using the hashtag created in the previous

poster makes it look that much more

professional. The date being large in size made

it impossible not to know when it was on. This

colour was decided upon to reflect the logo.

Having a shade of blue at the top of the image.

Final Campaign Poster

Membership Form

Flat

plans

This flatplan is designed for

the younger audience. It is

will be full of information on

why to join and will aim

educate the reader.

It is for new members

rather than existing

customers so it must be

detailed, however must be

careful it does not scare the

audience away with too

much information.

It will be full of colour and

imagery to make the

learning that much easier.

Facts and figures about

marine litter and other

concerns will be featured to

keep the reader engaged.

DID YOU KNOW?

-A plastic bottle may persist

in the marine environment for

more than 450 years if left on

a beach.

-37.4 percent of marine litter

comes directly from the

public.

-Over 30,000 combined

sewer overflows discharge

untreated sewage into UK

rivers and beaches.

Include many facts and

figures around the

membership form to retain

the attention of the reader.

Have negative

imagery to shock and

raise awareness.

Include information about

who SAS are and what

joining them can do.

Have images in between

text and nearby to split the

text and make it easier to

digest.

Back

Include contact details and direct debit on the back of the membership form. This is

so there is room and it is clear enough to see rather than being squished.

The back of the membership form will have a

front cover. This will have the logo created and

the name Surfers Against Sewage.

To entice the young audience, this

membership form will use colourful shades.

Additional information and a brief explanation

of what SAS is to be on the back.

This side will be full of

educational writing.

Explaining a detailed yet

understandable piece of

text.

Flat plan (2)

In contrast this second flat plan is just one page. The idea is to have all the information packed into one piece so it can be digested easier.

When the membership is looking at new, young members it is important to have an attractive looking form for them to pick up. Having one

full page with facts, figures, images, different colours, a variety of fonts and text sizes.

Facts

-A plastic

bottle may

persist in

the marine

environme

nt for

more than

450 years

if left on a

beach.

This flat plan on the left is one side of the

form whereas underneath is the back of it.

The reverse side will have contact

information, small piece about surfers

against sewage and direct debit details.

This makes it that much more clear and

easier to read rather than have everything

dotted around.

Having facts down one side can make the

piece look much more appealing.

The back will be similar to this of the

existing one from surfers against sewage.

To have name, address and contact

information on the left hand side, and

payment on the right.

Clearly separate the two and have enough

room so it is easy to read and understand.

Again the colour will be of a bright shade

to entice the younger audience and make

the text stand out more more.

The images used with be of a negative

approach, using them combined with facts

can shock the reader and make them

want to help change the issues.

The name Surfers Against Sewage needs

to stand out from the rest of the text,

meaning a different font colour and size,

perhaps orientation.

This existing membership form is not one I want to emulate in terms of content, however the layout of the logo on

the far right and size of the form is something I can emulate in my work.

It is of a good enough size to be distributed well. The content on the page will be limited when compared to the one

below, which is also a previous membership form from the client.

The one below is what I will be looking at in terms

content as it approaches the same new members

rather than existing which is seen in the image

above.

The way the images are used surrounding the text

and supporting what is said was in the thoughts on

flat plan 1.

The difference in fonts and colour helps split the text

up and makes it easier to read and understand.

The white background and darker font is somewhat

simplistic and more formal. In relation to my form I

will want something bright and energetic.

This image below is perfect in terms of content and

imagery, however having a more exciting layout can

appeal to the younger audience.

Having researched into other membership forms,

this one on the left can be the best approach for

attracting ‘new members’.

A further flatplan taking this existing one into account

will be a good idea.

The last flatplan will be the final layout as it has been

thought about and developed upon through trial and

Flat plan (3)- Final Layout

This last flatplan was inspired by the

existing membership forms used by

SAS.

It was decided by exploring a variety of

layouts and in terms of content, this was

the best idea.

Having a fold out allows 4 sides of text

whereas the last flatplan was of similar

size, however only gave two sides of

text.

This can make it spacious like the first

flat plan, but it keeps it together better

rather than on 6 sections.

The first flatplan (Below) made the text

all small and the images would not have

been together. It would also have meant

to keep flicking across side to side. This

keeps it all compact and together.

Front page.

This will have a

large image with

the name of the

organisation.

Back.

This will have

contact details

and payment

information.

The inside

will have

much

more room

for

informatio

n

Images can be kept separate rather than

underneath text and it can be much more

clear.

There will still

be room for

facts and

figures

however, they

will be merged

within the text.

The layout is

much more

formal however it

needs to be in

order to give

educational

information.

The image on

the right is what

I have based

this decision on.

It is clear and

easily readable.

The inside is

organised and well

structured, this will

reflect SAS and their

organisation.

Membership Form creation

Front and back cover