Task 8Alan Smith

Logo production This logo will be used as the final design. This was created by the

ideas in the planning stages and through the trial and error of the

experimental stage respectively.

It was transformed from the initial idea of the eye and wave. This

being behind the overall theme of looking after the oceans and

the eye symoblising this.

There were multiple editions of the

eye idea, starting off from a jar with

the acronym SAS in the tear drops.

As the design changed the colours

set out in the planning stages

remained as it was still aimed

towards a young audience.

Other ideas. These products have been created to show my understanding on the task and have reserve logo’s that I

can return to at a later date.

These products explore a large range of colours and

fonts. The idea on the right with the surf boards crossing

over was produced as it was in the planning stage.

The oval shaped emblem explores a difference in colour

to show that I have experimented with other shades

instead of keeping to the green and blue.

It also is looking on the text instead of objects. It is from

this experiment where I incorporated the font to the final

logo design.

The last logo design wanted to look at simplicity and make the logo more clear.

The eye is a good way to show how the organisation is watching over the

oceans, however by using an actual surfer in the logo can make this much more

clear.

Merchandise planning (Products)

Here I am exploring possible merchandise products aimed towards a younger audience. The products chosen are

important as they play a huge part in interacting with the younger demographic which ultimately makes the sales.

Something the audience will want to wear can be a great way of enticing them. The use of stickers or badges to

have on their shirts or coats, or even clothing such as quirky t-shirts or hats.

It is important that the merchandise created is of a cheap enough standard. Keeping the t-shirts white for example

can save money and keeping to a basic design or colour can allow more to be created.

Aiming towards a younger audience means that

the products should be simplistic.

The badges and stickers is something that can

be created to minimal cost, be the best to

multiply and allow the audience to use the

stickers on the membership form.

The products will have the logo or parts of the

logo incorporated in the design. Should the

campaign poster and membership forms be

created to a good standard and to the suitable

audience then the success of the merchandise

will be determined by this.

Offering some of the merchandise in the deal

with the membership can be an idea that is

used in the future. The clothing could also be

given out free in a beach clean to the

volunteers.

This should be advertised in the poster. This

gives the person much more incentive to

participate.

Merchandise planning (Mind Maps)

Here I am going to produce a mind map for each of the products chosen. (Stickers/badges, T-shirts and a Hat).

These will help me explore all the ideas that are associated with the products and assist in the creation of them. All

the merchandise is gender neutral to allow much more of the targeted audience to purchase the products.

Stickers/

Badges

Simplisti

c

Young

audience

Colourfu

l

Loud

Clear

Concis

e

Education

Prime

Vibrant

T-shirts

Design

Hat/head

wear

The stickers are aimed towards the young audience,

the T-shirts start to belong to a much older

demographic and the hat is more of a simplistic

product worn by all ages.

Having products that all ages can wear or place on

clothing is a great way of keeping the audience as

wide as possible and not just targeting one section.

Patter

n

Stripe

s

Dots

Colours

Dark

Light

Image

s

Text

when

needed

Good selling

point

Use with

membershi

p form

Makes

logo stand

out

Audience

Young

Not gender

specific

Different

sizes

Eye

catching

Wide

audience

Room

to

expand

Differen

t

colours

Easy to

replicate

If successful,

create male

and female

products in

the future.

Positive

s Financia

l

More

sales

Merchandise (Mood Boards)

Here is a brief moodboard to explore

all the planned merchandise and the

overall theme of protecting the oceans

from marine litter and other harmful

substances.

This was created to gather more

understanding on the products before I

go into production.

Looking at existing products can give

me inspiration when producing my

own.

The font was looked upon at an earlier

stage, I have narrowed it down to two

styles taken from dafont.

The collection of words are to express

the concerns surrounding surfers

against sewage and how the

merchandise created must show that

buying them can help the cause.

Perhaps having text on the shirts with

information may allow this.The shirts gathered are to show existing t-shirts with eyes and waves on. Both of which are featured in my logo which will be

produced on the shirt in the later planning stages. The merchandise above is to show other things that can be created should the

early merchandise be a success. Creating pens, wristbands and bags can appeal to a much older audience.

There are many hats that could be used for the production, but again I have chosen two to look at. Mainly as they appeal best to

the audience I am targeting. Bobble and beach hats are suitable for the young demographic plus they have very low production

costs should the print on them be successful for the client.

The stickers and badges chosen on the right hand side are used to illustrate the age of the audience again, the use of the actual

Surfers against sewage merchandise package on the top left shows that the products such as t-shirts and badges can be a good

way in spreading the message as well as enticing more people to come, as part of a membership deal.

The colours kept throughout the planning stage are blue and green, this is because not only are they representing the

environment and the ocean but they are very clear and suitable for all age groups.

Rip Curl is a major Australian designer, manufacturer, and retailer of surfing sportswear. Looking into their products

can give me a greater knowledge on how to design my three items. It is clear they make a large amount of items

stretching from wallets, watches and stickers, to shoes, t-shirts and surfboards.

With all the products, the name ‘Rip Curl’ is featured. This can be replicated in mine. As my products are that of T-

shirts, badges/stickers and hats, I wanted to look at how a professional designer approached them.

There are three hats in this small

collection of images. Two flat caps, with

different patterns and different font styles

for the name. There is also one for a

more older audience seen on the left

hand side.

All have the name ‘Rip Curl’ on, however

it is portrayed in a different manner each

time.

House style is not something that

concerns itself with the design process,

however the colours used most are that

of black, blue, yellow and white.

This can prove to be valuable when

choosing the shades for mine. The

badges on the top right is something I

want to replicate.

Having many colours and varieties of the

same design. This can be easy to create

and distribute as well as working well in

terms of going with membership forms

and being a cheap alternative for

merchandise for the audience.

When researching into this designer, the products that caught my eye were that of the phone cases. This is

something I could create for Surfers Against Sewage. The wallet design is also something that could be created in

production stage. It would be something for all ages. The T-shirts looked at are similar to the hats. The idea that they

have the brand incorporated in, however it does differ in design. The image above of the dark t-shirt has only the

emblem, whereas the white t-shirt uses the same stripes as the hat on the right hand side does. These are all

aspects I can consider before the production process.

Merchandise (Experiments)

Here I have been experimenting with the

products. This is the first stage of production

and this is important to determine how I

approach the products separately.

The top right and bottom right are my initial

thoughts on how I plan to create the badge

and stickers. They will be adapted upon and

a variety of colours and shapes will be

created. The hat is created using the same technique as the others.

Incorporating the main logo as the full image. That hat was chosen

ahead of the others as it best expressed the ocean theme. With it

looking like an old detective, this added to the eye ball and that of

looking out for the sea and being part of Surfers Against Sewage.

The T-Shirt again uses this idea of the logo as the full shirt, as this is

just an idea stage, in the later production task the size and position of

the logo can be altered and adjusted accordingly.

The make the stickers much more believable I used the ‘Turn page’

effect making it look like it was pealing. This can be used in later

production and taken to an advanced level.

The text on the hat is just to show the position of it within the

overall composition. The colours of the merchandise has remained

the same as the logo, however when in production many versions

will be created to appeal to everyone, of all ages and genders.

The badges can be adapted upon, perhaps just using the logo and

the same with the stickers. The background is to make it stand out.

The hats can be of different size and style to appeal to each

audience aimed towards.

Here I am experimenting further with possible designs for t-shirts. The idea of using a hand to demonstrate

the ‘wave’ can be a good way in enticing the person to both buy the product and sign up to Surfers Against

Sewage.

I wanted to incorporate the logo into all the designs so there would be less need for text. The hashtag

‘WaveAwayWaste’ was designed in planning and is meant to be placed on the paper based products,

however in the experimental stage I wanted to gather a greater understanding on what the shirts would

look like with text on.

This use of social media as well the colours tie in with the targeted young audience. The vibrant green and

bright blue were the colours looked upon in the planning. The shirt on the right was all about simplicity and

position of the logo before I used redbubble.com to take the work further.

Having the logo on the work but in a corner can make it more appealing to those who want to support the

cause but don’t want to wear something loud and bold.

The logo on the next page looks good on the variety of products and is a step In the right direction. After

exploring existing surfing products by Rip Curl, I wanted to see how many products the logo would look

good on.