Task 4

Aby Jones

This advert definitely focuses on the quality ofthe products. Not only does it announce thatthere is more, brand-new content available but italso states: ‘bigger prints’ which is an increase inquality which is definitely more focused on incomparison to price as there is literally nomention of cost anywhere on the advert.

When first looking at the design it’s very clearthat it’s quite a niche clothing brand – everythingis quite dark and there is a limited amount ofproducts shown. There is a larger text to pictureratio as most of the text is over the top of thephotograph used. The font actually gives a lotabout the company away, it’s not a font you’d findin the usual options – they’ve used their owntype of font to further express that their companyand products are less common than that ofclothing society deems as the norm. Even thoughthere is text surrounding the product, the modelstill stands out against the rest of the page.

In terms of value, I think this advert doesn’t reallyhave a lot to offer, however; it does focus on thefact that it’s a summer collection – winter wouldbe over and people would be in need of newsummer clothing, the fact that they’ve onlyincluded products like, ‘shorts’, ‘tank tops’ and‘skirts’ further proves this. People would be inneed of these clothes during this time andtherefore they’ve used value to entice thecustomer because they need these products.

The potential buyers for this brand/company/product would be younger people(they’ve used a young model which suggests a younger audience) possibly moreon the female side (the model is female, the clothes are female and when it’sclothing collections, it’s generally women that are associated with them, therecould be a male option too) who are more in to their alternative clothing styles,this is clear as the clothing is dark and the brand generally aims at alternativeclothing buyers.

Their possible competition would be other niche clothing companies who offerdarker, alternative clothing to the same market/audience. These include:Attitude Clothing, FourLeafClothing and Ark clothing.

This advert clearly focuses on value as it’s main selling point as it offersnew band merchandise to music enthusiasts – this includes ‘brandnew arrivals’ which would have new, improved CD covers on the frontor photographs of band members. This usually has a lot of value tofans of the music or band therefore advertising that there is new bandmerchandise and showing a few products off would entice the rightkind of customers in.

They also have a good focus on the quality, offering new designs oftenmeans an increase in quality too. In this case, it gives the opportunityto buy shirts and other merchandise with improved prints or differentprints altogether on them. The quality of the products they show offon the advertisement are of quite high quality which gives an insightas to what the end product would look like, this also entices customersin.

There is no indication of pricing on this advert, it’s literally just aselection of products to show off along with a few banners and a clearindication as to what it is they’re selling.

The overall image of this advertisement is still quite dark, but in comparison to theprevious example, it’s a lot brighter! It features a photograph of a concert with abunch of silhouetted people with hands in the air sporting the traditional rocksymbol with their hands which is the actual logo for the EMP clothing company, theyeven feature it as their cursor on their website. The photograph has text over the topintroducing ‘Brand new arrivals’ and asking the viewer, ‘New Band Merch needed?’On either side of the picture is two blocks of grey which look close to a cementedwall with 2 examples of the products on either side, left side for women, right sidefor men. It’s obviously still a niche advertisement and clothing company.

The potential buyers are very similar to those of the previous example, however,there seems to be a diverse age range (possibly 15-30+) as it features new bands like,Marilyn Manson and older rock bands such as Slayer. There also isn’t a particulargender this is aimed at as it’s got selections for both. It seems this has been solelyaimed at music lovers whether young, old, female or male. The music is more of therock persuasion as that seems to be the genre of bands they’ve selected for showingthe products off – this means it’s still aimed at people who have an alternativechoice to clothing.

The competition is very much the same as the previous example, niche, alternativeclothing websites such as: Districtlines, attitude clothing, FourLeafClothing, BlueBanana and so on.

It would seem that the producers of Halo focused more on valuehere. Where it would seem a normal, sci-fi poster to some, toothers it would be the new main topic of conversation. The fourthin the franchise, this advertisement has been aimed directly at thefans – these would be found in the gaming community. They’veincluded very little information on what the product actually isother than giving away a simple one-liner, ‘An Ancient EvilAwakens.’ This is value because they’ve focused it on the fans,people outside of the gaming community would have absolutely noidea what this product entails – but the fans do and the producersare feeding them with this visual information and a release datewhich would cause excitement.

The image and quality seem to entwine here – Halo has a specificimage to uphold which is a high quality war like, futuristic shootergame. Because it’s released on the XBOX it’s graphics are generallypristine and high definition, the advertisements usually made forthe franchise are a lot like the one seen here: very aestheticallypleasing, visually distinctive artwork with the main character inamongst the chaos, with halo it’s usually a snapshot as if thecharacter has been caught during battle. Because of this distinctivestyle that as well as being like other one person shooter games ithas it’s very own unique style. There is also no sign of priceanywhere, which clearly shows that the producers/designer aremore focused on quality rather than price.

The potential buyers are all within the gaming community, this canbe aimed at casual gamers (like to play games by themselves,usually games they enjoy/like) or community gamers (playing co-op with other gamers offline or online) because of the war likesituations characters and gamers alike are thrust in to, I feel thatthis game is more aimed at a male audience, it’s also generallydepicted that it is more predominantly males who take up a largerportion of the gaming community as females, though they have theoption to play too, there are no options of purchase just yetbecause the game was not released therefore there is no way ofknowing which ways the game can be purchased. When a newversion of the poster/advertisement comes out – so will ways topurchase the product.

It seems with the advertising used for this product, thecreators have definitely focused on their target market.This is due to the gore and the message they are tryingto put across to the audience – which is, ‘this is an adultgame’ (due to the fact that it’s a horror game and theyare generally aimed at 18-25 year olds rather thankids), ‘this is a horror game which includes a lot ofblood’ (the screenshot used clearly shows a lot of gorenot only from the decapitation of the zombie but theother zombies behind the survivor), ‘potential jumpscares’ and most importantly, ‘not for children’. Thequestion asked, ‘How long will you survive’ is aimeddirectly at the audience which further proves that’s themain objective of this advertisement.

There isn’t really any mention of price, but because ofthe quality and image it would be quite easy todetermine that this game is probably quite expensive –with the graphics and the unusual kind of gamingexperience it’s most likely in the £20-£30 range.

I’m not sure they’ve really focused on value here – tomany families with adolescents, they’d probably valuethis game more than parents or younger siblings would,this is quite a small percentage however, thispercentage raises when it comes to 18-20+ year oldswho would most likely be interested in this type ofgame too as the recent hype has been zombies and the‘impending apocalypse’ type games – as this is on afamily friendly console though, I feel like a lot of 18-20year olds wouldn’t own it.

There is a lot of competition when it comes to zombiesurvival games, these come from all kind of consoleswith games like: Left 4 Dead, Call of Duty at War: NaziZombies, (XBOX, PS3, PC, WII) the recently released Callof Duty: Advanced Warfare: Zombies (XBOX One, PS4),Dead Rising (on XBOX) – the competition only slightlydiffers from that of the Halo franchise as it still aims ata similar target, the only difference being it’s WII usersrather than other consoles.

The quality of the advertisement is quite high, from the first initial look, the graphics seemvery pristine and clear which is a very appealing thing in the gaming community – especiallyas a product for the WII U which in comparison to XBOX, Play Station and PC games graphicsis generally quite poor. Not only that but because it’s the only sort of non-family-friendlygame for the WII U it’s got to have a good gaming experience, as a person who is part of thecasual gaming community, the advertisement actually has a certain allure that makes mewant to buy it just from it’s image – which is the key thing.

The overall image is also very similar to the quality, this kind of game isn’t usually released forthe usually family friendly gaming console, WII which sort of has an effect on the companiesimage – it’s good because it gives older users the opportunity to play a game that’s similar togames they play on other consoles that are known to produce non-family-friendly games andproducts. It could also be potentially bad because younger users could see the game andwant to try it out even though it’s for an elder audience, this could cause some problemsamongst customer complains like: parents. This is a slightly different image compared to theone that Halo 4 puts across – halo and all the consoles it’s released on are known to producegames that include violence, blood and gore. When WII produces games, it’s generally forfamilies like Rabbid Rabbits, Mario Kart and those kind of games, so by releasing a game likethis, it’s almost drastically changing the image.