Task 2A

Moving Image Campaign: Nike, Unlimited You https://www.youtube.com/watch?v=VEX7KhIA3bU

In this Moving Image Campaign, it’s is connoting that one day, everyone will achieve what they want to achieve and nothing can stop you; also, nothing can limit you from doing what you want to do so therefore that’s why the title of the campaign is ‘Unlimited You’. The sounds that are produced in the moving image relates to the text and images because the sounds are up beat and the tempo is fast and sounds that you would connote with doing active thing such as doing sports. The graphics used in the moving image is typography and it is at the bottom of the screen. The composition of the text is at the bottom so that its not covering up the production of the campaign advert. In the campaigning advert, they used keying. This means the uses or the removal of the background in the moving image. In the moving image, they used keying by keeping the backgrounds of each camera footage relevant according to what sport/action was being done. The pace and motion of the moving image starts off as normal speed then around the middle, it goes fast then it goes back to the normal pace; also, the majority of the campaigning advert is moving image but some parts of it are about 1-2 second shots. The campaign advert has a range of slow motion shots. This is to build effect on the action. The campaign advert has a variety of different shots. One example is a close up. They used close ups to demonstrate the situation they are in and to show us their expressions and them trying hard be ‘Unlimited’.

Website Promoting Campaigns:http://lcc.org.uk/pages/campaigns?gclid=Cj0KEQiAiMHEBRC034nx2ImB1J0BEiQA-r7ctobQvEJoL7wikj7dtra_H4ZsvrmtfrcdrEK-9Vq_R-AaAlCk8P8HAQ

In this Website Campaign, its connoting that people should cycle more because they feel that its better than driving. Also, they want cyclists to have their voice in things. The structure and grid of the Website Campaign is that it is in a good structure and it in in a grid well. For example, they have put the text in a certain way, this is because it will be easier for their target audience to follow. There are no behaviours to the Campaign Website, they do not show or provide any sound tracks or videos. There are some navigations on the Campaign Website. One example of the a navigation is that there is a search bar in the top right of the website; this is so that their audience can search up for things they cant find on the website. There is no dynamic content in the website; they do not show any animations or live feeds.

Real Poster Campaign: Nike, Find Your GreatnessIn this Real Poster Campaign, its connoting that the more you practice, the greater you get at what you want to do so therefore that’s why the slogan of the Campaign Poster is ‘Find Your Greatness’. The layout of the Campaign Poster is that there is a real life image with typography on it. The composition of the text is on the right of the Campaign Poster which also shows the titles of the Campaign Poster. This is so that the target audience can get a better view of the real life image used in the Poster. the text of the Campaign Poster is in white font so that it stands out more; also, the slogan is in a bigger font size than websites and the imported branding. This is because they would want their primary audience to pay more attention and try to understand more on what the slogan is. The point of focus is the real life photo. Its connoting that 2 men are practicing playing better. This means that they are working hard to achieve greatness as it says in the Campaign Poster. The hierarchy of the image is that the real life photo is the most dominant thing in the Campaign Poster. This is so that there can be more of an affect on the image because its real life and its not a drawing. In the Campaign Poster, its not compacted, there is a some space. This is a good thing because there is not a lot of information for the audience to take in when they just look at the image. The structure of the Campaign Poster is good. It is in an ordinary way and the graphics are not all over the place.