How effective is the combination of your main product and ancillary

texts

Task 2 – Advanced Portfolio

Star Image• Star Image is the personal image that a band wants to

reach out to their target audience.• Star Image is based upon the band’s appearance, style

and behaviour and how this is portrayed to their audiences.

Institutional Context - Label

• Influence on our band’s label, style and star image.

• We chose ‘Transgressive records’ to be the record label for our band ‘The Coo Coo Club’, as the star image is relative to other bands signed to ‘transgressive records’ record label – meaning similar audiences.

• Transgressive Records – The subways, mystery jets, the young knives, larrikin love, foals, the rumble strips, johnny flynn.An independent record label based in London, artists signed to Transgressive tend to be of a more alternative, independent, different style and sound, such bands as foals who are in the indie scene in London.

The Coo Coo Club• Star Image - The Star Image of our band will have an organic ideology,

as they are a new and upcoming band, they appear very normal and organic towards the target audience. The band will have a very youthful and unique and different style, with a geeky and alternative quirky look. The sound will be very 'mouth rock style' with positive, upbeat and happy themes and lyrics to the songs.

• Target Audience - Students 16+ split evenly between male and female, this is attractive to females as it is an all boy band, yet also attractive to males as they could be seen as idol type figures.

•Similar real artists of a similar type - Passion PitMystery JetsBombay Bicycle ClubFoalsVampire Weekend

Organic Ideology• A naturalistic approach to the band’s image.• An ‘organic ideology’ means that the band’s original image is just

enhanced to the public/not changed.• The band focuses on their music and nothing else.

A Poster for the release of ‘The Coo Coo Club’s’

Single

• This is quite a simple design layout, representing the band, the bands performance, and the girls riding the bicycles. This photograph fits the theme of the first single, and the single’s music video.

• This image and layout represents the organic, environmentally friendly look, as the lighting looks natural/un-artificial and atmospheric.

The Album cover for ‘The Coo Coo Club’

- Our album cover fits the theme/atmospheric look we have for our poster and throughout our music video.

- This photograph particularly emphasises the bicycle, the band and the atmospheric lanterns.

- This photograph particularly emphasises the organic themes/bicycles/youthfulness and appearance of the band.

A still from our Music VideoThis still represents the bands youthfulness and energy.

This still is from the ‘carnival’/’festival’ scene in our music video.