Current Situation and Possible ways to improve EE household appliances

market in Myanmar

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Soe Pyae Aung17 September 2015, Bangkok

Funded by UK Research Councils’ Energy Program, the department for International Development (DFID) and the Department for Energy and Climate

Change (DECC), and managed by the Engineering and Physical Sciences Research Council (EPSRC)

TOPIC 1

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Outline of the Presentation

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Current Situation of Myanmar EE appliances Market EE and Conventional type electrical appliance in Market

Product Availability

Energy Label in Myanmar

The nature of EE market

Barriers to improve EE electrical appliance market Possible ways to improvement of EE Appliances in

Market

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Survey Result for EE Appliance Vs. Conventional

Conventional Appliances

75%

Energy Efficient Appliances

25%

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

EE Product Availability

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

AC Lighting Fridge Electric Rice cooker

Washing machine

Fan Flat/LED TV Water heater

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

38.12%43.33%

36.89%

61.93%

23.75%

15.00%

35.07%

23.12%

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

The percentage of each type of lighting product sold in shop

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Incandescent li

ght bulbs

Fluoresce

nt lamps

Compact Fluoresce

nt Ligh

t Bulbs (

CFLs)

Light-e

mitting diode la

mps (LED)

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%

16.74%13.87%

38.75%

30.62 %

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

The percentage of each type of EE Cooling product sold in shop

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

AC Refrigerator Fan

61.88% 60.00%75.00%

38.12% 40.00% 15.00%

Availiable of EE & Conventional type in Market

Conventional Type EE Type

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

The percentage of each type of Cooking product sold in shop

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Conventional Type EE Type0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

38.07%

61.93%

Electric Rice Cooker

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

The percentage of each type of Entertainment and other electrical HH Accessories sold in

shop

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Washing Machine TV/Radio Water Heater

76.00%64.93%

76.88%

24.00%35.07%

23.12%

Availiable of EE & Conventional type in Market

Conventional Type EE Type

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Energy Labels in Myanmar Household Electrical Appliance Market

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

The nature of EE market Most of the conventional type appliances are Low quality low cost

products Products with EE label can be regard as EE products since Myanmar

do not have own energy label Cost of EE appliances are more than 2 to 5 times greater than the

Conventional products Basically, no customers is coming to ask the EE products. They only

interest in the initial cost. Retailers also want to sell the products what the customers wants,

whatever the EE products or not. Awareness of EE technology is limited even for the retailers. EE product availability is much more greater in urban than the rural

regions.

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Barriers to EE electrical appliance market

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Un-trust on the quality of EE product by

customer

Lack of awareness on EE technologies

Buyer’s behaviors (hesitate to change)

EE labeling is difficult for public to understand

( language barrier)

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Barriers to EE electrical appliance market

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Retailers do not want to invest much on low margin EE

products rather than the quick selling one

Lack of economical incentives for EE product (such as no

tax exemptions)

Lack of promoting EE appliances in the market

Lack of Specific Standards and Regulations for electrical

appliances

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Possible ways to improvement of EE Appliances in Market

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Mandatory energy standard for HH electrical appliance should be set up

Business incentives (loan, tax) should be create EE appliances promotion programs together with

the introduction of Energy labels for public awareness should be conduct (WS, Seminar, TV, Journals, articles, intellectual talk ,some school curriculum)

Should have stable Electricity supply

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Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

Possible ways to improvement of EE Appliances in Market

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

increase the collaboration among the stakeholders(Private Public Partnership)

Provide policies, procedures and government EE& C Policy/strategy, Energy efficiency technologies/benefit, and Environmental/Energy Management system

Mainstreaming Socio-economic factors for public, and emphasizing for future electrification plan with EE technology.

Thank you

Effective energy efficiency policy implementation targeting “New Modern Energy CONsumers” in the Greater Mekong Subregion

17 September 2015, Bangkok

Funded by UK Research Councils’ Energy Program, the department for International Development (DFID) and the Department for Energy and Climate Change (DECC), and managed by the Engineering and

Physical Sciences Research Council (EPSRC)